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ADVERTISING AT THE EDGE OF THE APOCALYPSE

Featuring Sut Jhally

In this highly anticipated sequel to his groundbreaking Advertising & the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism.

Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.

DVD (With English Subtitles) / 2017 / 60 minutes

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VISUAL COMMUNICATION: IMAGES OF ADVERTISING AND PROPAGANDA

With Paul Messaris

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Paul Messaris, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Messaris addresses and provides insight into visual communication from his own perspective.

DVD / 2017 / 25 minutes

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PSYCHOLOGY BEHIND TODAY'S ADVERTISING, THE

Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest.

DVD / 2014 / 22 minutes

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ADVERTISING CREATIVE APPEALS

Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students.

DVD / 2012 / 24 minutes

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ELECTRIC SIGNS

By Alice Arnold

New screen-based sign systems are putting TV-style advertising into the public domain in cities around the globe. These electronic signs are re-shaping urban environments and re-defining areas of public space by intensifying the commercialization of the public sphere.

In addition to the explosion of screens in public spaces, screens are ubiquitous in work spaces and in people's daily life activities. These seamless, illuminated electronic surfaces are becoming the devices through which we frame our experiences. ELECTRIC SIGNS explores this new screen culture as it unfolds in the global city.

The film's narrator, a city observer modeled on the critic Walter Benjamin, takes us on a journey through a variety of urban landscapes, examining public spaces and making connections between light, perception and the culture of attractions in today's consumer society.

The film is structured as a documentary essay in the spirit of city symphony films, and features footage in Hong Kong, Los Angeles, New York, and other cities around the world. Also featured are interviews with prominent lighting designers; advertising and marketing professionals; urban sociologists and visual culture experts; and community activists.

The filmmakers traveled around the world to collect footage of electronic signs and media facades from cities on four continents. The film captures the beauty and excitement of these illuminated signs while examining their messages, and looks at city life from many perspectives, so as to capture the intensification of urban life amidst the vast spaces beneath the skyscrapers.

DVD (Color, Closed Captioned) / 2012 / 58 minutes

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ADVERTISING LAYOUT PART I: SPACE ALLOCATIONS

Excellent for any course in advertising, advertising creative, or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical enter, symmetrical and asymmetrical balance and the Kodak "rule of thirds." Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of "simplicity", "unity" and "harmony" in layout design.

DVD / 2011 / 20 minutes

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ADVERTISING LAYOUT PART II: VISUAL DIRECTION

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines.

DVD / 2011 / 18 minutes

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KILLING US SOFTLY 4: ADVERTISING'S IMAGE OF WOMEN

This highly anticipated update of Jean Kilbourne's influential and award-winning Killing Us Softly series, the first in more than a decade, takes a fresh look at American advertising and discovers that the more things have changed, the more they've stayed the same. Breaking down a staggering range of more than 160 print and television ads, Kilbourne uncovers a steady stream of sexist and misogynistic images and messages, laying bare a world of frighteningly thin women in positions of passivity, and a restrictive code of femininity that works to undermine girls and women in the real world. At once provocative and inspiring, Killing Us Softly 4 stands to challenge yet another generation of students to take advertising seriously, and to think critically about its relationship to sexism, eating disorders, gender violence, and contemporary politics.

DVD (With English Subtitles) / 2010 / 45 minutes

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ADVERTISING AND PUBLIC RELATIONS

Featuring: BP

In 1998, two giant energy companies, British Petroleum and Amoco merged. The new company, now called simply, "BP" underwent a massive rebranding effort. In 2001, the company launched an ad campaign called "BP on the Street." This was a new type of campaign for BP. It was an image campaign. Rather than selling a specific product, the goal of the campaign was to improve public perception of the company.

DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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30 SECONDS OF GOLD: ADVERTISING ON CHINESE TV

Once a year, about one hundred companies seeking dominant positions in China's booming economy, compete in an auction for television advertising time. They face off on CCTV, China's most watched (and only national) network, serving the 400 million television owners in China. The companies know they cannot afford to miss out on the make- or-break advertising slots. This film reveals China's hectic embrace of market economics presenting a close look at the TV ad auction and the companies bidding.

The Longliqi cosmetics and toiletries company, the largest of its kind in China, employs 30,000 people and projects annual sales of US $19 billion by 2019. Understanding the importance of national TV advertising, Longliqi recently spent US $47.6 million for prime time ads on CCTV and cut its retail prices 30-50% in order to beat back competition from both Chinese and foreign companies like Proctor & Gamble.

Likewise, the largest motor oil company in China bought a commercial spot on CCTV in 2004 and produced an ad showing several expensive foreign cars using the company's oil. This appeared to give the oil upper class cachet, resulting in local wholesale merchants throughout China ordering huge amounts of the oil. As for CCTV, because of its tremendous ad revenues, the state-owned network has been self- sufficient since 1992.

DVD / 2006 / 50 minutes

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PRODUCING PRINT ADVERTISEMENTS

Designing an effective print advertisement requires understanding certain elements, such as selecting a target market, types of publications, buying advertisement space, color, fonts and layouts. This presentation covers these elements and more. Furthermore, it gives advice on what to do and what not to do when designing a print advertisement.

CD-ROM (Win, PowerPoint Presentation (127 slides)) / 2005 /

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NEWSPAPER ADVERTISING

Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions supplements, preprints and total market coverage. Additional selections cover layout formats and the use of artwork vs. photographs for illustrations.

DVD / 2004 / 22 minutes

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PSYCHOLOGY OF ADVERTISING: PART I

Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources "Just to get their message out to the market". It's imperative that the advertiser understand the psychology behind the buying motive and incorporate that understanding into their ads. Emphasizes five key psycho-sociological issues with examples drawn from television ads, print ads, and the Internet.

DVD / 2002 / 26 minutes

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PSYCHOLOGY OF ADVERTISING: PART II

Discussion focuses on the interrelationship between the physical components and the message communicated by an advertisement. Presents current research with examples of survey results, comparative ads and testimonials in advertising.

DVD / 2002 / 18 minutes

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ADVERTISING AND MARKETING ON THE INTERNET

Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issue in Web-page design.

DVD / 2001 / 26 minutes

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ADVERTISING AGENCY

Discusses how agencies are organized - the functions they perform and how they are compensated by clients. Shot on location at Harris Drury Cohen, a full-service agency with $90 million in billings. Shows the daily operations with comments by personnel in creative, account management, marketing services and management.

DVD / 1998 / 23 minutes

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ADVERTISING FOR AGRICULTURE

In this Microsoft PowerPoint Presentation, students are drawn into the innovative field of advertising. With an in-depth look at the various aspects - forms of advertisements, advertising mediums and developing advertising plans - associated with the advertising industry, students will become familiar with the language commonly used in advertising and learn basic marketing and segmentation techniques.

CD-ROM (Win, PowerPoint Presentation (64 slides))

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ADVERTISING FOR BUSINESS

In this Microsoft PowerPoint presentation, students will discover the innovative and complex field of advertising. Students will identify the various aspects of the advertising industry such as the methods and mediums used for advertising, the different forms of advertising, the process for calculating media costs and the importance of marketing and segmentation. Students will also become familiar with the language commonly used in advertising and ultimately prepare an individual advertising plan.

CD-ROM (Win, PowerPoint Presentation (75 slides))

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ADVERTISING WITH BILLBOARDS

This presentation provides a description of the advertising medium known as outdoor media, which includes billboards. It relays important information regarding the growing popularity of billboards as an advertising medium. It provides an in-depth description of each individual type of billboard available, and provides an outline of the processes involved in advertising through billboards.

CD-ROM (Win, PowerPoint Presentation (49 slides))

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ONLINE ADVERTISING

This presentation will explore the world of online advertising. Students will explore what is defined as online advertising, and learn and analyze its different forms. During this discussion, students will analyze the qualities of each type of online advertising. They will also examine the costs and statistics of online advertising as a whole.

CD-ROM (Win, PowerPoint Presentation (31 slides))

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