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ADVERTISING

ADVERTISING


ADVERTISING AND TV COMMERCIAL PRODUCTION SERIES

This series of four training programs examines how television commercials are made and whom they affect.

THE ROLE OF RESEARCH IN ADVERTISING This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.

THE ROLE OF THE ADVERTISING AGENCY This program features Australian-owned agency Box-Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients.

THE 'NIKE' TV COMMERCIAL Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial. Here the creative director of the advertising agency explains the thinking behind the commercial outlining the original brief and analysing the strategy used to achieve the effect they wanted. Followed by an explanation of the production of the commercial itself.

THE MAKING OF THE 'MMM' COMMERCIAL The first TV commercial for new FM radio station 'MMM' was one of the most interesting and technically brilliant pieces of visual advertising Australia had ever seen. Here viewers are introduced to the technical elements of concept development, complex animation, special visual effects and light manipulation, together with a shot-by-shot explanation of how the commercial was made.

Item no.: BD03510620
Format: 4 DVDs
Duration: 136 minutes
Price: AUD 555.00

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MAKING OF THE MMM COMMERCIAL, THE

The first TV commercial for new FM radio station 'MMM' was one of the most interesting and technically brilliant pieces of visual advertising Australia had ever seen. Here viewers are introduced to the technical elements of concept development, complex animation, special visual effects and light manipulation, together with a shot-by-shot explanation of how the commercial was made.

Item no.: TW03510367
Format: DVD
Duration: 40 minutes
Price: AUD 164.00

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CONSUMING KIDS: THE COMMERCIALIZATION OF CHILDHOOD

Featuring interviews with Enola Aird, Dr. Michael Brody, Nancy Carlsson-Paige, Josh Golin, Diane Levin, Susan Linn, Dr. Alvin Poussaint, Dr. Michael Rich, Juliet Schor, and other prominent children's advocates.

With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, Consuming Kids traces the evolution and impact of this disturbing and unprecedented phenomenon, exposing the youth marketing industry's controversial tactics and exploring the effect of hyper-consumerism on the actual lived experience of children.

Item no.: PM01060029
Format: DVD (With English Subtitles)
Duration: 67 minutes
Copyright: 2008
StdBkNo: 193286928X
Price: USD 250.00

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BIG BUCKS, BIG PHARMA: MARKETING DISEASE & PUSHING DRUGS

Narrated by AMY GOODMAN, host of Democracy Now!

Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on television, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs.

Review
  • "Anyone who ever prescribes or takes a pill should see this documentary." - ALEX SUGERMAN-BROZAN| Director, Prescription Access Litigation Project

    Item no.: BJ01060061
    Format: DVD (With English Subtitles)
    Duration: 45 minutes
    Copyright: 2006
    StdBkNo: 1932869050
    Price: USD 250.00

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    CAPTIVE AUDIENCE: ADVERTISING INVADES THE CLASSROOM

    Captive Audience examines how the introduction of advertising into the classroom, along with the reliance on commercial interests to fund schools, is undermining the democratic mission of public education.

    Review
  • "If you think that our schools should teach kids how to be active citizens rather than passive consumers, here's a video that'll give ammunition for agitation." - JIM HIGHTOWER, author, Thieves in High Places

    Item no.: DS01060008
    Format: DVD (With English Subtitles)
    Duration: 45 minutes
    Copyright: 2003
    StdBkNo: 1893521842
    Price: USD 250.00

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    DEADLY PERSUASION: THE ADVERTISING OF ALCOHOL & TOBACCO

    By Sut Jhally

    In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction -- an understanding they exploit to create and feed a life-threatening dependency on their products.

    Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year.

    Reviews
  • "This video is an excellent tool for educating students how to fight back against the corporate world of alcohol and tobacco advertising." - Janice Morello, RN

  • "Once again, Jean Kilbourne effectively summarizes the assault by the tobacco and alcohol industry on young people and other vulnerable populations¡K Deadly Persuasion offers a powerful and concise look at the impact of advertising on the abuse of the two deadliest drugs. Kilbourne not only outlines the problem, but offers concrete solutions to addressing this attack as well." - Robin Rieske, Prevention Consultant, Vermont Dept. of Health

  • "The information on tobacco and alcohol abuse is presented in a clear manner that can be understood by people who have only a small amount of knowledge concerning these issues. The graphics and commercial clips used really drive home the message of how well these products are marketed." - David Dias, Public Relations, American Lung Association of Santa Clara-San Benito Counties

    Item no.: HT01060073
    Format: DVD (With English, Spanish Subtitles)
    Duration: 60 minutes
    Copyright: 2003
    StdBkNo: 1893521877
    Price: USD 275.00

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    NO LOGO: BRANDS, GLOBALIZATION & RESISTANCE

    Featuring NAOMI KLEIN

    Naomi Klein, acclaimed journalist and author of the best-selling book No Logo, examines the rise of international branding and the grassroots anti-corporate campaigns it has inspired. She asks viewers to consider the costs of globalization, including the disappearance of public space, consumer choice, and stable, meaningful work.

    Review
  • "Not only inspires critical reflection¡Kbut prompts us to get up and fight for the kind of society that would truly be worth living in." - IMRE SZEMAN - Director, Institute on Globalization & the Human Condition

    Item no.: GR01060034
    Format: DVD (With English & Spanish, French Subtitles)
    Duration: 40 minutes
    Copyright: 2003
    Price: USD 250.00

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    KILLING US SOFTLY 3: ADVERTISING'S IMAGE OF WOMEN

    Featuring: Jean Kilbourne

    Jean Kilbourne continues her groundbreaking analysis of advertising's depiction of women in this most recent update of her pioneering Killing Us Softly series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing gender stereotypes. Her analysis challenges us to consider the relationship between advertising and broader issues of culture, identity, sexism, and gender violence.

    Review
  • "As timely and important as ever¡K A must for everyone who cares about media literacy and gender equity." - SUSAN DOUGLAS, author, Where the Girls Are: Growing Up With the Mass Media

    Item no.: VK01060023
    Format: DVD (With English Subtitles)
    Duration: 34 minutes
    Copyright: 2000
    StdBkNo: 1893521532
    Price: USD 295.00

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    ADVERTISING & THE END OF THE WORLD

    Featuring SUT JHALLY

    In Advertising & the End of the World, Sut Jhally, exposes the inherent conflict between commercial culture - as aggressively sold by private, global media systems - and environmental stewardship. This powerful program goes beyond simply critiquing commercial images to challenge us to evaluate the costs of consumer society and how we participate in it.

    Review
  • "Like a martial artist who deftly redirects his assailant's energies, Sut Jhally turns Madison Avenue against itself." NANCY FOLBRE - University of Massachusetts

    Item no.: GB01060001
    Format: DVD (With English, Spanish Subtitles)
    Duration: 40 minutes
    Copyright: 1997
    StdBkNo: 1893521397
    Price: USD 195.00

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    DIAMOND EMPIRE

    By Janine Roberts

    This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it first appeared, systematically takes apart the myth that "diamonds are forever."

    It exposes how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way we think about courtship, marriage, and love - an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how "the diamond empire" managed to convert something valueless into one of the most coveted commodities in history, the film provides a riveting look at how marketing and consumer culture shape not only global trade and economics, but also our very identities.

    Reviews
  • "In all my years of teaching, this is the single most important video I have ever shown. No film has proven as successful in showing students how a major part of their identities has been constructed by a corporate, commercial culture. This movie changes the way we see the world." - Sut Jhally, Department of Communications, Umass Amherst

    Item no.: TK01060074
    Format: DVD (With English Subtitles)
    Duration: 102 minutes
    Copyright: 1994
    StdBkNo: 1932869204
    Price: USD 195.00

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    PACK OF LIES: THE ADVERTISING OF TOBACCO

    Featuring JEAN KILBOURNE & RICK POLLAY

    Jean Kilbourne and Rick Pollay-two of the world's leading experts on the marketing of tobacco products-examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome popular resistance, and maintain private profits at the expense of public health.

    Item no.: NZ01060037
    Format: DVD
    Duration: 35 minutes
    Copyright: 1992
    StdBkNo: 1893521575
    Price: USD 195.00

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