BUSINESS SUCCESS

GREENER WORKPLACE, A: PLANNING AND MANAGING SUSTAINABILITY

The green-approach to life started as a grass-roots, community-based movement. It has now permeated the mainstream to the point where businesses across the globe realise that adopting an environmentally sound philosophy is essential - not only to maintain credibility and protect the bottom line, but also to attract the best employees. People expect business to be at the fore with regard to sustainability - to lead changes in thinking and behaviour.

This program discusses the benefits of green-workplaces. The lead must come from the top - managers and business owners find themselves needing to be increasingly in tune with sustainable and ecological thinking. We hear from leading business people and sustainability experts about environmental corporate culture and practices and gain an insight into how to effectively implement a policy and strategy. Featured in the program are Geoff Gourley a leading business environmentalist and consultant, representatives from Fujitsu, and Australian Environment Minister, Peter Garrett.

Item no.	:	CE11090012
Format	:	DVD
Duration	:	18 minutes
Copyright	:	2009
Price	:	AUD 695.00

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FASHIONABLE BUSINESS: YOUNG DESIGNERS, NEW LABELS

The fashion industry is renowned for its competitiveness. So how do emerging fashion designers get a foothold when there's so much competition? In this program we introduce three emerging Australian fashion labels and the designers behind them. It examines the elements of design and manufacture design inspiration, the different types of fabrics used in manufacture, and the marketing and branding of the labels.

Item no.	:	FA08691412
Format	:	DVD
Duration	:	29 minutes
Audience	:	Senior Secondary
Copyright	:	2008
Price	:	AUD 120.00

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MMMARKETING: A FOOD MARKETING CASE STUDY

Marketing is the hidden ingredient in so many modern food products. In this program we examine how a food product is marketed, in particular the key elements - Product, Price, Place and Promotion, the famous four Ps - which interact to create a successful product and company. We examine this from the perspective of Cadbury Schweppes, one of the world's most successful and popular brands.

Item no.	:	HD08690356
Format	:	DVD
Duration	:	29 minutes
Audience	:	Senior Secondary - Tertiary
Copyright	:	2002
Price	:	AUD 110.00

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SMALL BUSINESS CASE STUDIES: TATTOOS, PEDALS AND THINGS BIZARRE

This program looks at four small businesses in various stages of development. Two are start-up businesses that have only been in operation for 12-18 months. The other two business owners have around twenty-five years of experience between them. Included is a husband and wife floor restoration business that uses only natural plant-based oils. We also see a tattoo artist, a bike shop proprietor, and a young man and woman who have opened a cross between a retail store and a museum, selling scientific curiosities. Each of the business operators is asked a range of similar questions that consider their start up, the running of the business on a daily basis, and the future they see for themselves. Areas covered include financing the business, ownership, location, market research, the business plan, marketing, accounts and stock control, competition and staff, among others.

Item no.	:	HD08690458
Format	:	DVD
Duration	:	58 minutes
Audience	:	Senior Secondary - Tertiary
Copyright	:	2002
Price	:	AUD 110.00

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IT'S ALL ABOUT CULTURE

The culture of any workplace is shaped by its people. It is unique to each workplace because the people are unique. If the personnel changes, so does the culture - often in small, but significant ways. This program covers important aspects of identifying, building and changing a workplace culture. We hear from three different businesses - multimedia games designer and developer Firemint, surf and ski wear giant Oakley and Australia's Bendigo Bank, about the culture within their work environments. This program is an ideal resource for prompting thought, discussion and action on this important topic.

Key Learning Points

The role of physical environment, values and beliefs

Four types of corporate culture - Power, Role, Achievement, Support

An Individual's contribution to corporate culture

Outside influences

Item no.	:	MM11090026
Format	:	DVD
Duration	:	22 minutes
Copyright	:	2008
Price	:	AUD 695.00

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MANAGING GENERATION Y

Three generations are now in the workplace, and the youngest - Generation Y - are making their mark. They view the workplace very differently from Baby Boomers or Generation X. Having grown up with technology, they are digital natives - information and communication has always been instant. They want to go a long way in a short time; they often don't settle for just being told - they want to know why; and being constantly connected with a social network is, more often than not, critical to survival. Featuring comment from author and director of Essence Communications Penny Burke, James Masini from Hippo Jobs and Susan Lin, the Young Australian Businessperson of the Year, this program explores a range of issues and strategies associated with attracting, retaining, effectively managing, and capitalising on the many strengths of Generation Y workers.

Key Learning Points

Understanding the characteristics of Generation X and the Baby Boomers

Understanding the needs, experiences and wants of Generation Y

Strategies for managing Generation Y

Strategies for making workplace change in order to attract and retain Generation Y

Item no.	:	RB11090032
Format	:	DVD (With Leader's Guide, Workbook)
Duration	:	18 minutes
Copyright	:	2008
Price	:	AUD 695.00

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MARKETING FOR BEGINNERS: A CASE STUDY IN RETAIL

Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case study compares the retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. Do things that sell well in one location sell in another? What is the marketing mix? An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.

Item no.	:	BP08690332
Format	:	DVD
Duration	:	23 minutes
Audience	:	Middle Secondary - Tertiary
Copyright	:	2001
Price	:	AUD 110.00

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MARKETING THAT WORKS

A good marketing plan derived from the company's overall vision and plans, an excellent marketing mix which changes to meet changing circumstances,innovative market research techniques, and competent staff to put plans into practice: these are all clearly described by managers in this program. Viewers will be engaged by the clear dialogue, effective pacing and real life examples presented.

Item no.	:	NN08690334
Format	:	DVD
Duration	:	25 minutes
Audience	:	Middle Secondary - Tertiary
Copyright	:	2001
Price	:	AUD 110.00

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EMAIL ETIQUETTE

There is little doubt that email is an extremely useful innovation that has changed, and continues to change, the way we communicate. However, the fact that email is different to both voice and paper based communications can be a source of frustration for many people.

This up to date program gives viewers an understanding of the conventions that have been developed by email users over the years to facilitate effective communication. In addition, the program exposes many of the myths that exist regarding such issues as email privacy, and warns of possible dangers when using email. The words 'Spamming' and 'Flaming' may not make sense to many people, but chances are they've come across examples of this type of behaviour in their email usage.

The animated 'cyber-postman', who features throughout the program, has seen every example of bad email usage you could imagine. With his assistance we provide a comprehensive introduction to the etiquette of using email.

Item no.	:	RD08690129
Format	:	DVD
Duration	:	30 minutes
Audience	:	Junior Secondary - Tertiary
Copyright	:	2000
Price	:	AUD 100.00

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CUTTING THEIR OWN CLOTH: STARTING IN BUSINESS WITH THE SAVAGE SISTERS

In this program, we look at two enterprising young sisters turn a lost opportunity into a commercial gain. Twin sisters, Lou and Sophie McDermott, after missing out on the fashion TAFE course of their choice, have set up their own successful business designing and manufacturing club wear. The program examines the processes of setting up a small business from scratch, the issue of mass marketing versus niche marketing, their inspirations for designs, the logistics of manufacturing and the decisions they now have to make to expand the business and keep ahead in a highly competitive market.

Review

"Excellent - Small business students can relate to the situation and gives them inspiration to go out on their own." - C. Wallace, St. Norbert College, WA.

Item no.	:	AS08690102
Format	:	DVD
Duration	:	21 minutes
Audience	:	Middle Secondary - Tertiary
Copyright	:	1999
Price	:	AUD 100.00

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