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Business in Cyberspace

Business in Cyberspace


LEARNING A LA CARTE: 10 MISTAKES IN MARKETING

Featuring:
  • Interviewer Peter Quarry

    Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au

    It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend.

    In this program, Carolyn Stafford discusses ten common marketing mistakes and the importance of the customer value proposition. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.

    Training Points
  • 1. Understand the big picture
  • 2. Avoid the scattergun approach
  • 3. Manage the marketing budget
  • 4. Consider client target market
  • 5. All staff can help grow the business
  • 6. Effective communication internally and externally
  • 7. Make sure you do networking
  • 8. Seek professional help
  • 9. Be creative to adapt quickly
  • 10. Invest in the internet

    Item no.: DV01140857
    Format: DVD
    Duration: 17 minutes
    Copyright: 2009
    Price: AUD 319.00

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    LEARNING A LA CARTE: BUSINESS IN CYBERSPACE

    Featuring:
  • Interviewer Peter Quarry

    Hear about the common mistakes made in cyberspace and how to go about setting up and running a business on the web.

    With Steve Cohen, USA.

    Steve Cohen is a technical sales executive and a leader on the IT area.

    He has particular interests and expertise in the introduction and utilisation of intranet and extranet systems in organisations.

    He has been at the leading edge of advising companies about the transition to conducting business on the internet.

    Item no.: MY01140193
    Format: DVD
    Duration: 13 minutes
    Copyright: 2006
    Price: AUD 319.00

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    LEARNING A LA CARTE: FUTURE TRENDS IN BUSINESS

    With Dr. Peter Schwartz, USA.

    Explore future trends, anticipate events and use scenario planning to be successful.

    Item no.: KA02370232
    Format: DVD
    Duration: 13 minutes
    Copyright: 2006
    Price: AUD 319.00

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    LEARNING A LA CARTE: INTRANETS FOR BUSINESS

    Featuring:
  • Interviewer Peter Quarry

    Describes the increasing use of intranets within organisations. Discover what they are, how they work and the benefits.

    With Steve Cohen, USA.

    Steve Cohen is a technical sales executive and a leader on the IT area.

    He has particular interests and expertise in the introduction and utilisation of intranet and extranet systems in organisations. He has been at the leading edge of advising companies about the transition to conducting business on the internet.

    Item no.: TK02480255
    Format: DVD
    Duration: 15 minutes
    Copyright: 2006
    Price: AUD 319.00

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    LEARNING A LA CARTE: LEARNING IN THE VIRTUAL WORLD

    Featuring:
  • Interviewer Peter Quarry

    Explores virtual learning, and how it can help people acquire skills and knowledge 'just in time'.

    With Professor David Ashton, UK.

    Professor David Ashton is Emeritus Professor at the University of Leicester and Honorary Professor at the University of Cardiff. He founded the Centre for Labour Market Studies at the University of Leicester.

    His areas of expertise are in the analysis of national systems of education and training, high performance work organisations and workplace learning.

    He has provided consultancy services in the field of training and human resource development to a range of organisations in the private and public sector, various government departments in the UK, South Africa and Singapore, as well as international organisations such as the European Union, International Labour Organisation and the International Federation of Training and Development Organisations.

    Item no.: SP01140265
    Format: DVD
    Duration: 15 minutes
    Copyright: 2006
    Price: AUD 319.00

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    LEARNING A LA CARTE: MANAGING VIRTUAL TEAMS

    Featuring:
  • Interviewer Peter Quarry

    Identifies the characteristics of virtual teams and some of the particular challenges facing their team leaders and managers.

    With Ron Young, UK.

    Ron Young is founder and Chief Executive of Knowledge Associates Ltd, a consulting and technology organisation based in Cambridge UK, which specialise in Knowledge Management.

    His clients include major Multi-National Corporations, National Governments and Professional Institutions. He is co-author of 'Upside Down Management' and 'Knowledge Management'. He is a visiting lecturer to Cranfield Business School and City University Business School, for their 'Business Growth', 'Growing the Team' and 'Knowledge Management' programs.

    He regularly chairs and speaks at Knowledge Management conferences world-wide. Knowledge Management consulting engagements include advising and assisting several major multi-national Corporations, The European Commission, National Governments and Professional Institutions. He leads Know-Net, a European Commission funded project to produce Knowledge Management systems using Intranet technologies.

    Item no.: ZU02480299
    Format: DVD
    Duration: 16 minutes
    Copyright: 2006
    Price: AUD 319.00

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    LEARNING A LA CARTE: SUCCESS FACTORS FOR VIRTUAL TEAMS

    Featuring:
  • Interviewer Peter Quarry

    Learn from the experience of IBM and Lotus to uncover the factors that contribute to virtual team success.

    With Ron Young, UK.

    Ron Young is founder and Chief Executive of Knowledge Associates Ltd, a consulting and technology organisation based in Cambridge UK, which specialise in Knowledge Management.

    His clients include major Multi-National Corporations, National Governments and Professional Institutions. He is co-author of 'Upside Down Management' and 'Knowledge Management'. He is a visiting lecturer to Cranfield Business School and City University Business School, for their 'Business Growth', "Growing the Team' and 'Knowledge Management ' programs.

    He regularly chairs and speaks at Knowledge Management conferences world-wide. Knowledge Management consulting engagements include advising and assisting several major multi-national Corporations, The European Commission, National Governments and Professional Institutions. He leads Know-Net, a European Commission funded project to produce Knowledge Management systems using Intranet technologies.

    Item no.: RT02370340
    Format: DVD
    Duration: 16 minutes
    Copyright: 2006
    Price: AUD 319.00

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    LEARNING A LA CARTE: THE FUTURE OF WORK

    Featuring:
  • Interviewer Peter Quarry

    Explores how the nature of work is changing and identifies the main forces shaping work in the future.

    With David Mercer, UK.

    David Mercer led the Futures Observatory, a major research project by the Open University Business School looking into future developments in society.

    It developed new research techniques, especially in terms of scenario forecasting, to build a 'futures' database of more than a million elements. This has resulted in publication of several dozen papers, as well as the book 'Future Revolutions' (published by Orion Business) and advice being requested by governments and international agencies. He recently retired.

    Item no.: TZ02480354
    Format: DVD
    Duration: 14 minutes
    Copyright: 2006
    Price: AUD 319.00

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    WORKPLACE EXCELLENCE: EMPLOYER OF CHOICE

    Find out how to be a respected and award winning employer:

  • Create a culture of pride
  • Promote yourself as an employer of choice
  • Recruit the best people
  • Provide development opportunities
  • Offer flexible work arrangements
  • Be family friendly

    Item no.: NT02370988
    Format: DVD
    Duration: 11 minutes
    Copyright: 2009
    Price: AUD 495.00

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    TAKE AWAY TRAINING: HOW TO SURVIVE EMAIL OVERLOAD

    Featuring:
  • Interviewee Eve Ash
  • Interviewer Peter Quarry

    Psychologist Eve Ash knows people are stressed, overloaded and drowning with the number of emails they receive. Eve says times for accessing emails should be controlled to overcome the addiction of receiving email on-tap anywhere anytime.

    To really get on top of email overload there should be two objectives: to have an empty inbox, using a simple, effective system.

    Training Points Eve has developed a powerful formula for managing emails based on the mnemonic: CADDY.
  • 1. C -Calendarize
  • 2. A -Ask
  • 3. D -Delete
  • 4. D -Do
  • 5. Y -Year it.
    Click Here To Preview

    Item no.: TM02480854
    Format: DVD
    Duration: 19 minutes
    Copyright: 2008
    Price: AUD 319.00

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    VH01140812

    TAKE AWAY TRAINING: BE CAREFUL WITH EMAIL

    Featuring:
  • Interviewer Eve Ash
  • Interviewee Peter Quarry

    Avoid legal and other dangers, and increase email professionalism.

    Learn the main 'email sins'.

    Emails may be monitored:
  • Written form of communication
  • Deleted message can still be retrieved

    Emails are subject to laws:
  • Use of 'in-house' email in recent court cases

    Develop email policies:
  • Use of software to monitor adherence to policy
  • Rules about acceptable, unacceptable - eg. harassment

    Policies need agreement:
  • Senior managers must endorse, act as role models

    Publicise policies:
  • New starters - induction, employment contracts
  • Clarify issues for all staff, eg. confidentiality, 'trade secrets', productivity, harassment, personal use, company monitoring
  • Managers' responsibilities - monitoring, giving feedback

    Email sins:
  • Don't use email for critical feedback (a 'flame')
  • Avoid long emails
  • Don't use UPPER CASE (shouting!)
  • Don't miss subject line
  • Don't send large, unwanted emails
  • Avoid unclear jargon
  • Don't leave emails unmanaged

    Email professionalism:
  • Reply quickly
  • Use name initially
  • Respond in parts
  • Number segments
  • Use for meeting agendas
  • Use email for public praise
  • Sign off contact details

    Item no.: CA02480550
    Format: DVD
    Duration: 15 minutes
    Copyright: 2006
    Price: AUD 319.00

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    TAKE AWAY TRAINING: MOVING INTO E-LEARNING

    Featuring:
  • Interviewer Eve Ash
  • Interviewee Peter Quarry

    E-learning is the next big application in the digital world. Find out the latest trends and why many strategies fail.

    Learning using electronic means covers a wide range of possibilities:
  • Online interactive content, courses and seminars
  • Mentoring services by email
  • Online chats with experts
  • Lab sessions via the internet or a company's intranet

    What's wrong with e-learning?
  • Boring!
  • Have the technology but not the programs to engage learners
  • Too slow
  • Too much text, too cluttered
  • Linear approaches

    The characteristics of today's learners:
  • Get bored easily - like things fast
  • Dislike long discussions
  • Like to discover/uncover for themselves
  • "Grasshopper learning" - not sequential
  • Good with technology - used to complex media input
  • Want entertainment with their learning

    Make e-learning successful:
  • Individuals want
  • Easy access, speed and control
  • Relevance
  • Feedback, interaction
  • Organisations want system to uncover needs, track learner progress, help meet compliance - eg. Safety programs

    Use individual development plans:
  • Manager one-on-one to determine gaps/needs and establish plan
  • Plan linked to delivery of curriculum - by computer, instructor
  • Gaps met
  • Can be managed by computer

    The latest in e-learning:
  • Use of knowledge bits or objects
  • Pretests/post-tests
  • Information deliverables - text, audio, video¡K
  • Open architecture pulls objects together for flexible delivery
  • Use of tagging - allows construction of individual courses to meet specific needs; meta-tags describe each knowledge bit - course pre-requisites, course length, level, content, language, author/tutor, keywords
  • Use of Learning Management Systems
  • Software for organisation to manage and coordinate learners, curriculum, material
  • Use of live learning
  • Interactive live coverage - international experts, etc

    Essentials of a Learning Management System:
  • Meets individual needs
  • Individual development plan
  • Course catalogue and requirements
  • My schedule, history
  • Results, training credits
  • Meets organisation needs
  • Data on individuals and teams
  • Tracking on intranet/internet

    Item no.: VH01140812
    Format: DVD
    Duration: 14 minutes
    Copyright: 2006
    Price: AUD 319.00

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