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Percy Savage is a maverick. He has led an amazing life in and around the world of designer fashion and influenced the way the industry developed. A Savage Life In Fashion combines and explores the memories he has; the people he knows; the history made to reveal an intimate world of creative expression, societal change, personal failure, collective triumph and the history of an art synonymous with opulence, luxury and refinement.
A Savage Life in Fashion is about a man whose influence was everywhere but is unknown outside the industry. Raised in the Australian outback, Percy arrived in Paris in 1947; the year Christian Dior launched his New Look. He would later become a friend of the man who revived the glory of couture and inadvertently, provide the name for the most famous of Dior fragrances: Eau Sauvage. It was at the House of Lanvin that Percy was asked to start the first Propaganda department, as it was then called, eventually renaming it PR. During his years in Paris, Percy weaved himself into the Parisian fabric and counted among friends, Dior, Beaton, Cocteau and Maria Callas. Whilst in Paris he travelled the globe, promoting and exhorting designers, journalists, buyers and manufacturers. He introduced Yves Saint-Laurent to Dior and created the explosion that was Mary Quant. He was PR for Nina Ricci during its heyday before moving to England in the 1970s. Percy had been asked by the powers-that-be to put London on a par with Paris, which he did, albeit at his own expense.
A Savage Life in Fashion opens amidst the refined excitement of the Christian Dior 2004 Spring/Summer couture show. Placing Percy within the contemporaneous reality of haute couture is made all the more pertinent as the film looks back at a post-war, history of fashion, in particular Percy's career in Paris and the foundation of fashion as we recognise it today. This retrospection provides an insight into what makes fashion perennially fascinating and forever reflective, both positively and negatively, of whom, what and why we are.
A Savage Life in Fashion includes an array of stunning IMX and Super 8 footage, exclusive archive film and photography. The film is narrated by Joanna Lumley and features interviews with Mary Quant, Hubert de Givenchy and Yuki as well as other eminent designers, journalists, historians and executives, exploring the fundamental dynamics of a much-vaunted aesthetic. Ultimately, it is a story about a man who did as he pleased, to please those in a world transfixed by image, beauty and style.
Elizabeth Emmanuel describes her experience in the fashion industry of the 80s, designing for film, celebrities and royalty and transition of her label through two decades after her most famous creation, Princess Diana's wedding dress.
An award winning bridal wear designer, talks us through the design process of his theatrical collection from concept to final stitches and draping. He demonstrates the preparations involved in setting up a runway show and the delicate hand sewing involved in a designer dress creation.
Sassi takes us on a tour of her workshop, offering a step by step demonstration of the production stages from measuring to sewing, pressing and hemming, on to the presentation of dresses to the clients in a shop designed for a perfect customer experience.
Stephanie Allin talks about the experience of keeping a bridal wear label outside of the fashion capital, the process of developing a rapport with the customer, online marketing and shows off her latest collection.
Fashion is big business in Copenhagen and design standards are very high! We meet several successful designers indigenous to Denmark such as: Malene Birger, Baum und Pferdgarten, and Bruuns Bazaar. All of whom are building major international reputations. Take an in-depth look at "Copenhagen Fur", the biggest exporter of luxury furs and pelts around the world. Get insight into this glamorous, yet controversial, jewel in the Danish fashion industry. Learn about Nior, a brand who strives to make a political statement and peek into some of the street trends of up and coming designers. Top Danish fashion experts Eva Kruse and Uffe Buchard offer their expert analysis on Copenhagen's drive to be a leading fashion epicenter.
India is a country rich in culture and tradition, and fashion is no exception. Explore how designers incorporate traditional aspects such as fabulously colorful fabrics and intricate beading into new, trendy ideas. Meet up with Ritu Kumar who is seen as the queen of Indian designers and look into an important part of Indian fashion: the wedding. Bollywood, which sets trends and captures the imagination of the public and fashion designers alike, is central to fashion in India. Rocky S. discusses his reputation as one of the most notable Bollywood designers. Rohit Bal has brought resurgence in Indian mens wear and is keen on preserving craft techniques that are under threat. Young designers like Swapnil Shinde, show the future of Indian fashion. Which city will emerge as the fashionistas favoriteˇK Mumbai or Delhi?
London is ranked as one of the top five fashion capitals of the world, and we are going to see why. Some of the most famed designers come out of schools in London. Meet up with the expert staff at Central St. Martin's to discover why they nurture talent with unique qualities. Bora Aksu is no exception. He came from Turkey and has since become a huge name in London's fashion scene. Meet the quirky designers Antoni and Alison who make their own trends. Unearth the vintage treasures that can be found in Rellik. Hear Amanda Wakeley's values of British quality and style. Visit Jasper Conran in his chic London boutique to discuss high-end fashion. And finally, unlock the secrets of Topshop in a meeting with brand director Jane Sheperdson. Experience the chaos, class and originality that is British style.
A fashion designer for a street wear label reveals the process that turns the sketch in his notebook into a garment hanging on the rack in a clothes shop. We see all the steps in the process.
Fashion Designer, Paris, France. Karl Lagerfeld showed an early gift for design; at the age of 14 he entered the world of fashion. He had a spectacular career at Balmain, went on to other fashion houses and finally created his own label. Lagerfeld is internationally well known. He remains an independent artist who lives the life he has always dreamed of living.
Joop!, Hamburg, Germany. Born in Potsdam in former East Germany, Wolfgang Joop played as a child in the famous San-Souci palace, tracing around the baroque figures with his fingers. Today his company is booming and he is close to achieving his long-held ambition: to have Joop! designs and perfumes established in all the major markets of the world.
This is the story of BLUE JEANS, which began with Levi's first button fly jeans in the 1870s for cowboys and miners in the states and a century later became a worldwide wardrobe phenomenon.