*** Notice: For the protection of property rights, this catalog is available for online browsing only. Please drop us a line if you would like to receive a copiable version of this catalog. Thank You!

Content

Entrepreneurship

Entrepreneurship


INSIGHTS AND STRATEGIES: ENTREPRENEUR SKILLS

What does it take to be a successful entrepreneur? Pete Williams shares personal experiences and skills:

  • What business skills are required?
  • Resilience
  • Factual & analytical vs emotional
  • Inspiration
  • Make it happen
  • Exit strategy
    •

    DVD / 2015 / 12 minutes

    [Go top]

    >>> Add Cart <<<


    INSIDE CHINA: 4. THE NEW ENTREPRENEURS

  • Chinese business case studies
  • The Chinese economic miracle
  • Women in business
  • Small businesses in China

    • China's "new billionaires" are well-known but what about the small businesses? Many were set up by migrants who have battled against hardship - and many are women.

    THE PR BUSINESS 24 year old Tian Qiuyu started her business while she was still at university and now employs 6 people - but she never forgets her roots in a poor, remote village area where education was a fight against the odds. She wants to help educate other young people from the country. "They shouldn't just accept their fate. I didn't."

    THE BEAUTY SALON Yu Xinpei is also the daughter of poor farmers, but now owns two beauty parlours and employs 60 people. She now mixes with Shanghai's other young high-flyers whom she is keen to learn from.

    But for most migrants, earning a living is a hard struggle. Mrs Zhang set up a small retail business with her husband - with the heartbreak of leaving her children behind.

    DVD / 2014 / 23 minutes

    [Go top]

    >>> Add Cart <<<


    INNOVATION LAB - ENTREPRENEURS

    Meet two of the most successful entrepreneurs in the food indus- try today. Gary Vaynerchuck and Tim McCollu stood out for having challenged the rules of how to produce, market and sell two historically traditional products: wine and chocolate. These two entrepreneurs saw a gap in an already consolidated mar- ket and took big chances to build their businesses. McCollu's Madecasse Chocolates are manufactured in Madegascar and feature a completely self-contained production chain that relies heavily on local farmers and workers. Vaynerchuck has grown his family's wine business through aggressive social media strat- egies.

    DVD / 2013 / (Senior High, College) / 24 minutes

    [Go top]

    >>> Add Cart <<<


    REAL LIFE 101: ENTREPRENEUR

    Entrepreneur of High Tech Digital Inventions
    Chocolate Factory Franchise
    Business Turnaround Consultant

    Shawn talks with an entrepreneur who has patented many high tech inventions and is now a digital media expert. Like chocolate? Shawn visits a store specialized in making custom shaped chocolates in different assortments and learns about owning a franchise. Then, he meets a business turnaround consultant who fixes failing businesses and turns them profitable once again.

    DVD / 2011 / (Senior High, College) / 19 minutes

    [Go top]

    >>> Add Cart <<<


    BIZ KID$ 12 - INTRODUCING ENTREPRENEURS

    You'll discover an entrepreneur is someone who sees a financial opportunity and acts upon it. Learn the stories behind the Frisbee, the Slinky, and blue jeans. Meet an entrepreneur who started a lemonade stand to raise money for playground equipment, then grew so successful she was able to make over an entire park.

    DVD (Closed Captioned) / 2010 / (Intermediate, High School) / 28 minutes

    [Go top]

    >>> Add Cart <<<


    BIZ KID$ 26 - SOCIAL ENTREPRENEURS

    Join the Biz Kids and you'll meet social visionaries who use the same tools as profit-oriented entrepreneurs. Yet instead of building companies and large profits, these people create thriving organizations and powerful movements for social change.

    DVD (Closed Captioned) / 2010 / (Intermediate, High School) / 28 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS, THE - 1: TOSSED, THE SALAD BAR

    Tossed is a new salad bar chain set up by twenty-something entrepreneur Vincent McKevitt in the teeth of catastrophic economic conditions. Will the credit crunch make or break his new business?

    HEALTHY EATING: Vincent set up his first salad bar in 2005. His aim is to sell "healthy eating" - nutritious food but packaged in attractive ways.

    HOW TO BE AN ENTREPRENEUR: Vincent started young - seliing ice cubes to his sisters! He funded his new business with loans from friends, family - anywhere he could get the money. He works from five in the morning until bedtime, seven days a week.

    BAKER STREET GOES LIVE: Against the odds, Tossed opens a new store at London's Baker Street - on time. Customers seem impressed with the product. A key attraction is they can choose what they want in their salad. But there's a worldwide financial crisis underway and this brings Tossed problems - but also opportunities.

    MARKETING & BRANDING: The big challenge - how does Tossed make itself stand out in the crowd, in other words, differentiate itself from the competition? The answer - a store with bright colours, lively designs and "cheeky" messages.

    The design agency Honey Creative explains the thinking behind Tossed's appearance in the high street.

    CRUNCH TIME: But the store faces financial problems. Tossed's accountant Nigel Harris is concerned that they may be moving too fast. What about cash flow? Where's the money going to come from to finance their rapid expansion? And is this the right time for Vincent to be talking about taking out GBP 50,000 as a personal bonus?

    A SALAD BAR TOO FAR? To generate the cash he needs to run his business Vincent is counting on the opening of another store at the huge new Westfield shopping centre. But operating in the shopping centre is a big challenge, and requires a different type of store. Will Vincent's gamble come off?

    THE FRANCHISE: Meanwhile, there are problems at the Baker Street store, too. This store is a franchise and Vincent is worried the franchise holder isn't up to scratch. Sales are dead in the evening and the store isn't being kept stocked up.

    FIRST DAY MADNESS: The new Westfield shopping centre opens and so does the newest Tossed outlet. Chaos breaks out, queues form, and Vincent is worried that customer service isn't as good as it should be.

    DVD / 2009 / 27 minutes

    [Go top]

    >>> Add Cart <<<


    BREAKING AWAY...FROM CLUB TRAINER TO ENTREPRENEUR!

    By Nicki Anderson

    As the fitness industry evolves, more trainers are breaking away from the safety net of being employed and venturing out into the world of entrepreneurship. Making the decision to go out on their own is the easy part! From developing a solid business plan to creating a successful marketing strategy and brand, much more needs to be learned. Designed for trainers who are ready for the challenge, Breaking Away...From Club Trainer to Entrepreneur! introduces the nuts and bolts of running a business.

    Among the topics covered:
  • Values, vision, and mission
  • Your business plan
  • Moving forward
    •

    DVD / 2007 / 113 minutes

    [Go top]

    >>> Add Cart <<<


    COLLABORATIVE ENTREPRENEURSHIP: CREATING WEALTH THROUGH NETWORKED FIRMS

    Featuring: Raymond Miles

    Program Highlight
  • How self-managed projects among firms can generate innovation and market placement.
  • How to recruit new firms and teach collaborative protocols and skills.
  • How collaborative firms create first and calculate later, while competing firms calculate first and create less.

    • The United States and other advanced nations must learn to live by their wits in the global economy of the 21st century. Since many existing business practices inhibit innovation, new organizational designs and managerial approaches must emerge to meet today's new challenges. Professor Miles describes one such model: the establishment of communities of networked firms that can leverage their knowledge base and their entrepreneurial know-how to create economic wealth through collaborative innovation.

    Raymond E. Miles is Professor Emeritus and former Dean of the Walter A. Haas School of Business at the University of California, Berkeley. He is the author of six books and over 50 articles and chapters that have been published in several languages and have been widely used and cited around the world. He has served on the Board of Directors of NYSE-listed firms and several small firms and start-ups. Professor Miles holds a PhD from the Stanford Graduate School of Business.

    DVD / 2006 / 37 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURIAL THINKING

    With Delatorro McNeal

    How to Transition into the Life You've Always Wanted

    Have you always dreamed of being a successful entrepreneur, but not quite ready to leave your day job? In this high-energy, motivational training session, self-made entrepreneur, Delatorro McNeal II, shares key strategies for making the transition from where you are to where you want to be. He'll show you how to break through fear, identify your passion, create a larger vision, protect yourself against negative people, eliminate excuses, embrace change, develop more clarity, monetize your dream, and much more. You'll walk away with a new mindset for creating opportunities, taking on new challenges, and making your entrepreneurial dreams a reality.

    DVD / 75 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURING: HOW NOT TO GET RICH FAST

    Everyone wants to get rich fast, right?
  • This program breaks down the myths surrounding entrepreneuring
  • The fact is, becoming a successful entrepreneur takes years of preparation including education as well as experience in many different jobs
  • This program stresses that entrepreneuring can be highly rewarding but there are some very serious factors that students should consider before deciding to take the plunge
  • Risks, investment money, paperwork, the legal jungle, working longer hours plus others make entrepreneuring a complicated commitment
  • Research and feedback are stressed as the program encourages students to seek outside information from such sources as the Small Business Association, Chamber of Commerce, library and networking
    •

    DVD / (Grades 6-Adult)

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS FOR THE FUTURE

    What does this strange word "entrepreneur" mean? What is involved with being an entrepreneur? How does one become an entrepreneur? This exciting, fast paced video brings this exotic sounding word down to the student level -- exploring the many possibilities open to people at all levels of employment. Entrepreneurs For The Future introduces the basics of getting started with that one great idea, acquiring start-up money, pitfalls of cash flow, managing people, marketing strategies, and much more. Students will enjoy the creative ideas presented in this DVD -- ideas that are ideal for the future.

    DVD / Approx. 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEUR'S GUIDE ON LAUNCHING & GROWING A BUSINESS, AN: BUSINESS CASE STUDIES

    A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share their insights, acting as personal mentors to give individuals confidence, inspiration and help them grow.

    Critical information is reinforced with popup graphics along with questions for further discussion. The accompanying workbook further encourages retention. The end result is an individual with a greater ability to contribute to self, family and society.

    Business Case Studies
    1. Zappos: Success Through Core Values
    2. Radio One: Evolution and Adaption
    3. Columbia Sportswear: Passion, Tenacity and Persistence

    DVD (Closed Captioned) / (High School, College) / 45 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEUR'S GUIDE ON LAUNCHING & GROWING A BUSINESS, AN: GROWING A BUSINESS

    A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share their insights, acting as personal mentors to give individuals confidence, inspiration and help them grow.

    Critical information is reinforced with popup graphics along with questions for further discussion. The accompanying workbook further encourages retention. The end result is an individual with a greater ability to contribute to self, family and society.

    Growing A Business
    1. Financing
    2. Marketing
    3. People Performance
    4. Life Skills

    DVD (Closed Captioned) / (High School, College) / 45 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEUR'S GUIDE ON LAUNCHING & GROWING A BUSINESS, AN: LAUNCHING A BUSINESS

    A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share their insights, acting as personal mentors to give individuals confidence, inspiration and help them grow.

    Critical information is reinforced with popup graphics along with questions for further discussion. The accompanying workbook further encourages retention. The end result is an individual with a greater ability to contribute to self, family and society.

    Launching A Business
    1. Taking The Jump
    2. Who Is An Entrepreneur
    3. The Idea
    4. Testing The Idea
    5. Business Planning

    DVD (Closed Captioned) / (High School, College) / 45 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - ACQUIRE, BUILD, EXPAND: MAGNOLIA BAKERY

    A business doesn't always have to begin with an idea, it's equally possible to acquire a going concern, build up the reputation, and then look to expand. That's how Magnolia Bakery was able to begin its 5-year plan for 120 new locations worldwide.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - BECOME A SOURCE: QUIRKY

    Founded in 2009, Quirky has become a unique collaborative of products created by a talented community of inventors and product designers. Today, Quirky has firmly established itself as a source for launching game-changing products.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - BLOCK OPTIONS TO FAILURE: BROOKLYN BREWERY

    Steve Hindy's fellow journalists thought he had lost his mind when he left his job to start Brooklyn Brewery, now the ninth largest craft beer maker in the country. As he tells it, in order to succeed he first had to block all the options available that would allow him to fail.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - BUILD A BETTER BUSINESS IN LAYERS: VISIONSPRING

    This award winning social enterprise has ultimately succeeded by realizing that their original vision, to provide eyeglasses to those in need, could best be accomplished by building upon the original vision using a multi-layered approach.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - CIRCUMVENT TRADITION: INDIEGOGO

    IndieGogo was created by founders who reasoned that the traditional approach to seeking capital was not meeting the needs of many who sought it. By circumventing the established approach to raising funds they succeeded in creating a crowd-funding site where anyone could raise money for any reason at any time.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - CREATE A CIRCLE OF PRODUCTS: FIFTYTHREE

    Designing a circle of products can help to assure the long-term success of a business, especially when the products complement each other. Satisfied customers for the first product will be the best customers for the next, so think in terms of multiple products to strategically grow a better business.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - EVOLVE AS YOU GO: UHURU

    Sometimes when a business begins it's different than what it eventually will grow into later. Evolving as you go is a solid strategy for building a better business and allows for the business to meet demand while quickly responding to new opportunities.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - MOVE CONCEPTS TO REALITY: SNAPS

    If it's possible to imagine something that would meet a certain need try to also determine if there is the possibility to move the concept to reality. Visualizing how something abstract can become real takes creativity and some knowledge but the ability to do so will lead to building a better business.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - SOLVE PROBLEMS BY NECESSITY: HICKIES

    Now here are some real entrepreneurs. Believing in the worth of their idea, an elastic shoe lacing system, but constantly faced with almost insurmountable obstacles, they still found a way. These problem solving individuals persevered against all odds, knowing it was necessary if they were ever going to succeed.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - SPOT TRENDS: GUSTORGANICS

    The ability to recognize and spot trends early makes it easier for a new business to become a recognized leader in the industry. But being first also means a greater percent of trial and error will likely occur. It's important when considering any trend setting business to take into account all facets of the competitive market, especially if the goal is to build a business that is the very best of the best.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    ENTREPRENEURS: BUILDING A BETTER BUSINESS - START A PARALLEL BUSINESS: AIRBNB

    Here is the story, first hand from the founders of AirBnB who created a parallel business and became a world leader in travel rentals. With more than 10 million nights booked worldwide their unique approach offers interesting insight to anyone thinking of how to build a business.

    DVD / (College, Adult, A.P.) / 15 minutes

    [Go top]

    >>> Add Cart <<<


    INVENTION CYCLE, THE: HOW IMAGINATION LEADS TO ENTREPRENEURSHIP

    Featuring: Tina Seelig

  • The right mindset for the massively difficult task of bringing a breakthrough idea into the world.
  • How trying a PREtotype before testing a PROtotype saves you time and money
  • Why framing the problem needs more attention than finding one right solution.

    • Imagination envisions things that don't exist. Creativity applies imagination to solve problems. Innovation uses creativity to come up with unique solutions. Entrepreneurship brings innovation to the world.

    Dr. Seelig describes this framework as the "Invention Cycle." She details the attitudes and actions required for generating and maintaining this cycle as a self-perpetuating loop - increasing your success every step of the way. Anyone can have ideas, but it takes unique skills to launch something truly new into the world.

    You have to start with paying attention. Engage with the world and envision what might be different. Find your motivations and do early, tiny experiments. Pick the right metrics so you know what success looks like. Then focus and reframe, because asking the right question leads to more and better answers. And finally, persist and inspire, because scaling takes hard work blended with storytelling to convince a critical mass of others to share your vision.

    DVD / 50 minutes

    [Go top]

    >>> Add Cart <<<


    SIX SKILLS OF HIGH-SCALE ENTREPRENEURS

    With Amy Wilkinson

  • Spotting opportunities that others don't see.
  • The OODA method for fast cycle iteration: observe, orient, decide and act.
  • Why you need to set a failure ratio rather than strive for a perfect record.

    • How do you take an idea and turn it into a 100-million dollar enterprise - seemingly overnight? Based on five years of academic research, Amy Wilkinson has isolated six entrepreneurial skills that can carry an idea from start-up to scale in the midst of this rapidly changing economy.

    Companies that range from LinkedIn to Airbnb, Spanx to YouTube, Under Armour to Tesla and SpaceX - all share common methodologies for success. Their founders figured out how to find the gap, drive for daylight, fly the OODA loop, fail wisely, network minds, and gift small goods. Ms. Wilkinson explains these concepts and shares the mindset of the entrepreneurs who applied them with such great success.

    DVD / 55 minutes

    [Go top]

    >>> Add Cart <<<


    WOMEN ENTREPRENEURS

    Twenty-four entrepreneurs, including a newspaper publisher, an audiologist, an architect and architectural historian, a restaurant owner, a painter, a quilter, a dry-cleaner, a wholesale florist, owner of a bicycle courier business, and the owner of a highway construction company.

    DVD (Closed Captioned) / 15 minutes

    [Go top]

    >>> Add Cart <<<

    ***Price on web-site may not be current and is subject to modification by quotation***


    Email :
    inquiry@learningemall.com

    Websites :
    http://www.learningemall.com [ English ]
    http://www.learningemall.com.hk [ Chinese ]

    Follow us: facebook twitter linkedin linkedin