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Content

Entrepreneurship


Entrepreneurship



INSIGHTS AND STRATEGIES: ENTREPRENEUR SKILLS

What does it take to be a successful entrepreneur? Pete Williams shares personal experiences and skills:

  • What business skills are required?
  • Resilience
  • Factual & analytical vs emotional
  • Inspiration
  • Make it happen
  • Exit strategy


  • DVD / 2015 / 12 minutes

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    NURTURING LEADERSHIP

    Are leaders born, or made? This video shows that while certain personality traits may influence leadership abilities, there are also leadership qualities that can be learned and nurtured. Business leaders, politicians, coaches and others share their perceptions of what it takes to be a leader, relating to viewers that observing certain principles and adopting admirable behaviors can help develop leadership attributes. Integrity, honesty, dependability and the belief in an organization's core values are showcased, along with the elements necessary to create a culture of excellence. A basic definition of leadership as the action of leading a group of people toward a common goal is the preface to the importance of creating a vision of the future-the true mark of a leader. Listening, teamwork, motivation and the ability to engage others in a cause are also presented as leadership qualities. Many modern-day or historical capsules of leadership bring to life the concept of developing the traits to become a leader.

    DVD (Closed Captioned) / 2015 / 35 minutes

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    INSIDE CHINA: 4. THE NEW ENTREPRENEURS

  • Chinese business case studies
  • The Chinese economic miracle
  • Women in business
  • Small businesses in China

  • China's "new billionaires" are well-known but what about the small businesses? Many were set up by migrants who have battled against hardship - and many are women.

    THE PR BUSINESS 24 year old Tian Qiuyu started her business while she was still at university and now employs 6 people - but she never forgets her roots in a poor, remote village area where education was a fight against the odds. She wants to help educate other young people from the country. "They shouldn't just accept their fate. I didn't."

    THE BEAUTY SALON Yu Xinpei is also the daughter of poor farmers, but now owns two beauty parlours and employs 60 people. She now mixes with Shanghai's other young high-flyers whom she is keen to learn from.

    But for most migrants, earning a living is a hard struggle. Mrs Zhang set up a small retail business with her husband - with the heartbreak of leaving her children behind.


    DVD / 2014 / 23 minutes

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    FOCUS ASIA BUSINESS LEADERS - HONG KONG BUSINESS INTERMEDIARY: THE DYNAMIC OF INNOVATIVE ENTREPRENEURSHIP

    By Ali Farhoomand Claudia H L Woo

    Hong Kong Business Intermediary ("HKBI") was Hong Kong's first business brokerage company that specialised in small business sales. Leading the company was Edwin Lee, a young entrepreneur who took his every chance to drive the company to new levels of success. In November 2001, after realising that there were no business brokerage firms in Hong Kong, Lee set up HKBI and started to offer 'matchmaking' services for prospective business sellers and buyers. As the company diversified into too many additional services without proper planning, the rising operation cost turned into a cash flow disaster for HKBI in 2005. Lee then restructured his business model into a more systematic and integrated way and successfully turned his company around, earning himself the award of Hong Kong's Innovative Entrepreneur of the Year 2007. HKBI's business model and efforts in promoting entrepreneurship had also received recognition worldwide.


    DVD (With Business Case Booklet) / 2012 / 13 minutes

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    BUSINESS PLAN IN ACTION, THE: THREE CASE STUDIES

    Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it?

    AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find out everything that's going on in London.

    MARKETING: At the heart of any business plan has to be a marketing plan. Who's going to want your product? How are you going to tell them about it? How much are you going to sell it for? Vital, too, is to show you've done your market research. For the founders of Spoonfed this meant getting on their bikes and surveying potential venues. Meanwhile Louise, founder of fitness business Penelope Fitstar, has developed a "brand identity" which she says is crucial to her marketing plan.

    FINANCE: Many people consider the financial section of the business plan the most important - it shows how the money works. You have to explain where your revenue is going to come from, and, critically, that you will have the money when you need it - your cash flow. The financial section is especially important when using your plan to raise money - the founders of Spoonfed used their plan to raise óG1 million. Also: plan v reality - how did things work out in practice?


    DVD / 2011 / 25 minutes

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    ENTERPRISE CASE STUDIES III: STARTING UP

    People start enterprises for many different reasons - to make money, to give themselves interesting jobs, maybe even to make the world a better place. But they all have to find a way to get going - and starting up is never easy.

    INTERNET BUSINESS: Spoonfed is a web-based guide to events in London. started up by two students in a basement. Taking the plunge meant doing hard research on the venues and potential customers for their service. They got important help from mentors, put a lot of work into recruiting a well-motivated team and made great use of social media such as Facebook and Twitter to build up awareness of Spoonfed.

    THE TEA ROOM: Who in the world would go to a poor area, with a bad reputation, and set up an old fashioned tea room serving locally made food in a state-of-the-art eco-building? Carole Wells, that's who. Carole set up her Croft Tea Room as a new type of business - a social enterprise called a CIC - a community interest company. Marketing the business has meant using a computer database, emailing and old-fashioned house-to-house leafleting.

    THE FITNESS BUSINESS: Penelope Fitstar is a tiny business -- with big ideas. At the moment founder Louise Whyte is helping new mothers in her local area to get fit, but her hope is for a global brand with franchises everywhere. Setting up has had its problems, too - not the least of which has been a clash with a multinational company over copyright issues!


    DVD / 2011 / 25 minutes

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    YOU'RE THE BOSS: STARTING AND RUNNING YOUR OWN BUSINESS - FINDING YOUR CUSTOMERS: MARKETING AND ADVERTISING YOUR BUSINESS

    Building a loyal customer base is vital to the success of any new business-but competing for attention in a world bombarded with advertising may be a young company's most daunting challenge. Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it. Viewers learn the necessity of researching a competitor's advertising tactics, developing a marketing plan, and testing various promotional strategies. Topics include the need for targeted messaging that connects with the customer base; effective website building and development; networking through involvement in the community; the idea of business referral or liaising with other firms that aren't direct competitors; and smaller-scale advertising based on repetition as an alternative to more splashy and expensive methods.

    DVD / 2011 / 25 minutes

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    YOU'RE THE BOSS: STARTING AND RUNNING YOUR OWN BUSINESS - LOOKING AHEAD: EXITING YOUR BUSINESS

    It might seem contradictory, but decisions about how to end a company are just as important as the dreams that give birth to it. There may even be reasons that make a pre-planned exit strategy mandatory, such as the specific needs of investors. This video explores various end-game scenarios for business owners, helping to clarify long-term goals for anyone on the verge of creating a company while detailing the possibilities and challenges that each type of conclusion involves. Viewers are introduced to the pros and cons of being bought out in installments; selling a company outright to a friendly party or a competitor; merging with another firm, including the option of staying on in some capacity; going the IPO route, an expensive and rarely pursued option but one worth discussing; and liquidation, with its need for proper record-keeping, government paperwork, and asset sell-offs or storage. In all cases, the focus is on walking away with the best possible outcome.

    DVD / 2011 / 25 minutes

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    YOU'RE THE BOSS: STARTING AND RUNNING YOUR OWN BUSINESS - MANAGING YOUR BUSINESS: PRICES, FINANCES, AND STAFFING

    From price tags to paychecks, from tracking sales to filing taxes, from opening in the morning to locking up at night, the on-the-ground challenges of running a business never end. This video sheds light on them with expert commentary and helpful explorations of numerous management issues. Topics include obtaining proper insurance; determining the best market prices for goods and services; finding the right software and record-keeping systems for sales, billing, expenses, and taxes; and making sure that an array of government and bureaucratic requirements are fulfilled, from an Employer Identification Number to Employee Eligibility Verification forms to the required notices posted on company premises. The program also features extensive discussions of hiring, training, motivating, and disciplining employees.

    DVD / 2011 / 25 minutes

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    YOU'RE THE BOSS: STARTING AND RUNNING YOUR OWN BUSINESS - PLANNING YOUR BUSINESS: RESEARCH, GOALS, AND BUSINESS PLANS

    The old saying, "People don't plan to fail, they fail to plan," rings especially true when it comes to creating a company. This video helps aspiring business owners plan to succeed, with advice from veteran entrepreneurs on clarifying goals, identifying the strengths and weaknesses of a potential enterprise, and establishing a realistic pathway to prosperity. Challenging the viewer to take a serious look at his or her own ability to take risks, manage an organization, and go toe-to-toe with competitors, the program offers insight into market exploration, determining a viable market niche, gauging the level of need for a product or service, learning about one's customer base, and deciding on the most appropriate business structure. Writing a detailed and comprehensive business plan is also a major topic.

    DVD / 2011 / 25 minutes

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    YOU'RE THE BOSS: STARTING AND RUNNING YOUR OWN BUSINESS - STARTING YOUR BUSINESS: FINANCING, BRANDING, AND REGULATIONS

    It's one thing to imagine being an entrepreneur and quite another to take the first steps in creating a real business. This video encourages people who have carefully studied the market for a product or service, have written a solid business plan, and have decided to proceed to the next level. Topics include typical ways of obtaining financing (emphasizing conventional banking sources like operating loans, term loans, and SBA loans); the crucial steps of fulfilling federal, state, and local paperwork requirements; the acquisition of equipment and other assets; the potential need for a physical store or office space; and guidance on crafting an enduring and evocative company name. Although it offers a wealth of advice from experienced businesspeople, the program also illustrates the benefits of finding a flesh-and-blood mentor to help navigate the many hurdles of starting a business.

    DVD / 2011 / 25 minutes

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    ENTREPRENEURS, THE - 1: TOSSED, THE SALAD BAR

    Tossed is a new salad bar chain set up by twenty-something entrepreneur Vincent McKevitt in the teeth of catastrophic economic conditions. Will the credit crunch make or break his new business?

    HEALTHY EATING: Vincent set up his first salad bar in 2005. His aim is to sell "healthy eating" - nutritious food but packaged in attractive ways.

    HOW TO BE AN ENTREPRENEUR: Vincent started young - seliing ice cubes to his sisters! He funded his new business with loans from friends, family - anywhere he could get the money. He works from five in the morning until bedtime, seven days a week.

    BAKER STREET GOES LIVE: Against the odds, Tossed opens a new store at London's Baker Street - on time. Customers seem impressed with the product. A key attraction is they can choose what they want in their salad. But there's a worldwide financial crisis underway and this brings Tossed problems - but also opportunities.

    MARKETING & BRANDING: The big challenge - how does Tossed make itself stand out in the crowd, in other words, differentiate itself from the competition? The answer - a store with bright colours, lively designs and "cheeky" messages.

    The design agency Honey Creative explains the thinking behind Tossed's appearance in the high street.

    CRUNCH TIME: But the store faces financial problems. Tossed's accountant Nigel Harris is concerned that they may be moving too fast. What about cash flow? Where's the money going to come from to finance their rapid expansion? And is this the right time for Vincent to be talking about taking out óG50,000 as a personal bonus?

    A SALAD BAR TOO FAR? To generate the cash he needs to run his business Vincent is counting on the opening of another store at the huge new Westfield shopping centre. But operating in the shopping centre is a big challenge, and requires a different type of store. Will Vincent's gamble come off?

    THE FRANCHISE: Meanwhile, there are problems at the Baker Street store, too. This store is a franchise and Vincent is worried the franchise holder isn't up to scratch. Sales are dead in the evening and the store isn't being kept stocked up.

    FIRST DAY MADNESS: The new Westfield shopping centre opens and so does the newest Tossed outlet. Chaos breaks out, queues form, and Vincent is worried that customer service isn't as good as it should be.


    DVD / 2009 / 27 minutes

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    BUSINESS PROFILES: JESSICA MACLEAN WITH MACLEAN LAW

    An interview with Jessica MacLean, Founder and owner of MacLean Law

    When starting a business, all entrepreneurs must assess the benefits of going it alone versus having partners. After being employed at a law firm and defending large, nameless corporations, Jessica decided she no longer wanted to be that kind of lawyer. To become the lawyer she really wanted to be, Jessica had to break out on her own and start her own law firm. She now focuses on women's issues, such as child custody, child support, and domestic violence.


    DVD / 2007 / ( Grades 9-12, College, Adult) / Approx. 7 minutes

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    BUSINESS PROFILES: NATALIE TESSLER WITH SPA SPACE, CHICAGO

    An interview with Natalie Tessler, Founder and owner of Spa Space, Chicago

    As a child, Natalie was always dreaming up business ideas, and as an adult she always knew she would start one up eventually. She just wasn't sure what kind of business she wanted. So, she did some soul searching to find out what she was really good at outside of her work as an attorney. Knowing she wanted to be in customer service and interact with different people daily, she decided to combine the clinical, professional feel of a dermatologist's office with the calming feel of a spa and created Spa Space. "Being an entrepreneur is not glamorous; it's getting your hands dirty and being willing to do anything to see the business succeed."


    DVD / 2007 / ( Grades 9-12, College, Adult) / Approx. 7 minutes

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    BUSINESS PROFILES: SCOTT SWANSON WITH JPMORGAN CHASE

    An interview with Scott Swanson, JPMorgan Chase

    Small businesses make up a significant portion of the US economy, but may fail within the first five years of operation. Small business owners must become experts in many things: marketing, business organization, management, production, and finance. Financial institutions can be a great help by developing strong relationships with small business owners. By doing this, financial institutions can provide the resources and the solutions to maximize small business's effectiveness in the marketplace.


    DVD / 2007 / ( Grades 9-12, College, Adult) / Approx. 7 minutes

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    ENTERPRISE CASE STUDIES 1: WINNERS & LOSERS

    Starting a business isn't easy. Half of new businesses go bust within the first three years. How do you keep yourself going before the money starts rolling in? What if the money DOESN'T start rolling in? The following case studies tell stories of enterprise success -- and failure.

    THE SMELL OF SUCCESS: S'Amuser is a bold experiment in retailing -- a business in Glastonbury offering customers the chance to blend their own perfumes. But this high street perfume bar is only the beginning of the founders' business concept. Their aim is to launch franchises all over the country.

    THE CRISP MAKER: Will Chase started his business life as a farmer. When he was 20 Will bought his family farm with a óG200,000 bank loan. But he couldn't pay it off, and in 1992 Will went bust. Then he bounced back, selling potatoes to the big supermarkets.

    But fed up of being pushed to cut prices by the supermarket buyers Will thought of something else to do with his spuds - make them into crisps -- hand-cooked artisan crisps. It was a big investment and a huge risk, but it paid off. Tyrrells crisps are Britain's big snack food success story of recent years.

    BONE BUSINESS: Ayshe is an osteopath - she cures people who have pains in their backs without using drugs or surgery. Most osteopaths work in clinics - but Ayshe has set up her own business called Backbone. She's experimented with different types of marketing and advertising - but believes the best promotion for her business is word of mouth. She now hopes to open her own clinic. But it all means lots more responsibility and hard work.

    THE ONE THAT FAILED: Jonny had a bright idea for a business. It seemed like a good plan -- finding venues for companies that wanted to hold events. Jonny went for it -- but turning the idea into reality took time and money. Cash flow was a big problem, debt mounted up. After two years he had to give up. He feels his biggest mistakes were not having a proper business plan and spending too much, too soon.


    DVD / 2007 / 45 minutes

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    ENTERPRISE CASE STUDIES 2: TECHNOLOGY & INNOVATION

    Many people start up new businesses looking to make money from technology and innovation. But what are the realities of starting a technology-based business? The following case studies illustrate both the possibilities and the pitfalls.

    SELLING GLASSES ONLINE: Three years ago Jamie was in university. Today he's the boss of óG3 million company. The secret of his success - selling glasses direct to customers over the internet.

    It all started when he was doing his exams and needed a pair of glasses. He believed the high street price of óG150 was a rip-off - so started "Glasses Direct" a web-based firm which sells its glasses at an amazing óG15 a go.

    Buying is simple - you just type in your prescription into the website. You can even try out your glasses out online! But success didn't come without problems - to begin with everything was done from home and the high street retailers gave Jamie a hard time by putting pressure on his suppliers. The big secret, according to Jamie, is start small, grow big.

    THE MOBILE PHONE BROTHERS: It's got a dodgy image, but two brothers claim to be bringing an "ethical" approach to the mobile phone sales business with an enterprise called Foneoptions.

    The brothers literally started their call centre operation in a bedroom - but got into trouble with the neighbours. But now they're in commercial premises and aim to be the best in the business - by, they say, being honest. It's hard work and they fight all the time -- but the brothers reckon it's all worth it.

    THE WEBSITE DESIGNERS: Fed up of working for someone else, Jill and Jonathan set up their own business - Futurate -- designing websites. Most of their customers are in the public sector and this involves tendering for business - a long and difficult process. Futurate almost went bust after an important client took their web-design work in-house.


    DVD / 2007 / 36 minutes

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    MANAGING SMALL BUSINESS START-UPS

    Featuring The Little Guys

    Located just south of Chicago, The Little Guys Home Electronics specializes in selling and installing home theater equipment. In just 12 years, they have grown from a start-up company to an established business with annual sales of more than 10 million dollars. Their success is based on a combination of hard work, self-confidence and improvisation. The founders of the business had worked for years for another retail electronics company but they believed there was a better way to do business.


    DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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    SECOND CITY BUSINESS CASE STUDY, THE - STARTING AND GROWING YOUR BUSINESS

    Featuring: Second City

    The Second City began in 1959 when a group of adventurous University of Chicago students combined satirical sketch comedy and live improvisation and performed shows inside a local coffee shop. They created a unique style of comedy that revolutionized the industry. A decade of cultural change was approaching and The Second City's cast used political references and national sentiment to participate in this change. Their ability to listen and react on stage created a strong method for the group as a business venture.


    DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 4 minutes

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    COLLABORATIVE ENTREPRENEURSHIP: CREATING WEALTH THROUGH NETWORKED FIRMS

    Featuring: Raymond Miles

    Program Highlights
  • How self-managed projects among firms can generate innovation and market placement.
  • How to recruit new firms and teach collaborative protocols and skills.
  • How collaborative firms create first and calculate later, while competing firms calculate first and create less.

  • The United States and other advanced nations must learn to live by their wits in the global economy of the 21st century. Since many existing business practices inhibit innovation, new organizational designs and managerial approaches must emerge to meet today's new challenges. Professor Miles describes one such model: the establishment of communities of networked firms that can leverage their knowledge base and their entrepreneurial know-how to create economic wealth through collaborative innovation.

    Raymond E. Miles is Professor Emeritus and former Dean of the Walter A. Haas School of Business at the University of California, Berkeley. He is the author of six books and over 50 articles and chapters that have been published in several languages and have been widely used and cited around the world. He has served on the Board of Directors of NYSE-listed firms and several small firms and start-ups. Professor Miles holds a PhD from the Stanford Graduate School of Business.


    DVD / 2006 / 37 minutes

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    LEADER'S LEGACY, A

    Featuring: Jim Kouzes

    Program Highlights
  • How to create a vision that others will buy into.
  • The daily small differences that add up to making you a better leader.
  • How to make your employees two-and-a-half times as likely to be satisfied with their jobs.

  • Within all levels of every organization, each one of us has the opportunity to be a leader and a role model. Through our efforts, we can significantly encourage the success and productivity of those around us. But such influence takes work, especially if you want to leave a lasting impact. Based on twenty-five years of research, Jim Kouzes explores the tough and often ambiguous issues that today's leaders must grapple with, including how you can't take trust for granted, why failure should always be an option, and how to liberate the leader in everyone.

    Jim explains that leadership is personal-that the people you lead need to know who you are and what you care about before they can follow you. He acknowledges that this closeness may feel risky, but in the end, it makes the task a bit easier when you have to give the bad news as well as the good. In this informative and motivating talk, Jim shares his conviction that we all want to live a life of significance, and he reminds us that the legacy we leave is the life we lead.

    Jim Kouzes is the coauthor, with Barry Posner, of a number of books, including "A Leader's Legacy" and the award-winning "The Leadership Challenge," which has sold over one million copies. He is the former chairman, CEO, and president of the Tom Peters Company. The Wall Street Journal has cited him as one of the 12 most requested "non-university executive education providers" to US companies.


    DVD / 2006 / 49 minutes

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    ENTREPRENEURSHIP FOR THE NEW MILLENNIUM

    Covers a wide range of topics designed to provide the student with an understanding of the critical elements for new venture creation. Sample topics include: "common characteristics of entrepreneurs", "developing an effective business plan", "borrowing, Private Placements, IPO's and other sources of funding", "opportunities for starting and growing your business on the Internet", and "women entrepreneurs". Special emphasis is placed on the changing world of entrepreneurship in the 21st century.

    DVD / 1999 / 26 minutes

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    ENTREPRENEUR'S GUIDE ON LAUNCHING & GROWING A BUSINESS, AN: BUSINESS CASE STUDIES

    A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share their insights, acting as personal mentors to give individuals confidence, inspiration and help them grow.

    Business Case Studies
    1. Zappos: Success Through Core Values
    2. Radio One: Evolution and Adaption
    3. Columbia Sportswear: Passion, Tenacity and Persistence


    DVD (Closed Captioned) / (High School, College) / 45 minutes

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    ENTREPRENEUR'S GUIDE ON LAUNCHING & GROWING A BUSINESS, AN: GROWING A BUSINESS

    A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share their insights, acting as personal mentors to give individuals confidence, inspiration and help them grow.

    Growing A Business
    1. Financing
    2. Marketing
    3. People Performance
    4. Life Skills


    DVD (Closed Captioned) / (High School, College) / 45 minutes

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    ENTREPRENEUR'S GUIDE ON LAUNCHING & GROWING A BUSINESS, AN: LAUNCHING A BUSINESS

    A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share their insights, acting as personal mentors to give individuals confidence, inspiration and help them grow.

    Launching A Business
    1. Taking The Jump
    2. Who Is An Entrepreneur
    3. The Idea
    4. Testing The Idea
    5. Business Planning


    DVD (Closed Captioned) / (High School, College) / 45 minutes

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    ENTREPRENEURIAL THINKING

    With Delatorro McNeal
    How to Transition into the Life You've Always Wanted

    Have you always dreamed of being a successful entrepreneur, but not quite ready to leave your day job? In this high-energy, motivational training session, self-made entrepreneur, Delatorro McNeal II, shares key strategies for making the transition from where you are to where you want to be. He'll show you how to break through fear, identify your passion, create a larger vision, protect yourself against negative people, eliminate excuses, embrace change, develop more clarity, monetize your dream, and much more. You'll walk away with a new mindset for creating opportunities, taking on new challenges, and making your entrepreneurial dreams a reality.


    DVD / 75 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - ACQUIRE, BUILD, EXPAND: MAGNOLIA BAKERY

    A business doesn't always have to begin with an idea, it's equally possible to acquire a going concern, build up the reputation, and then look to expand. That's how Magnolia Bakery was able to begin its 5-year plan for 120 new locations worldwide.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - BECOME A SOURCE: QUIRKY

    Founded in 2009, Quirky has become a unique collaborative of products created by a talented community of inventors and product designers. Today, Quirky has firmly established itself as a source for launching game-changing products.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - BLOCK OPTIONS TO FAILURE: BROOKLYN BREWERY

    Steve Hindy's fellow journalists thought he had lost his mind when he left his job to start Brooklyn Brewery, now the ninth largest craft beer maker in the country. As he tells it, in order to succeed he first had to block all the options available that would allow him to fail.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - BUILD A BETTER BUSINESS IN LAYERS: VISIONSPRING

    This award winning social enterprise has ultimately succeeded by realizing that their original vision, to provide eyeglasses to those in need, could best be accomplished by building upon the original vision using a multi-layered approach.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - CIRCUMVENT TRADITION: INDIEGOGO

    IndieGogo was created by founders who reasoned that the traditional approach to seeking capital was not meeting the needs of many who sought it. By circumventing the established approach to raising funds they succeeded in creating a crowd-funding site where anyone could raise money for any reason at any time.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - CREATE A CIRCLE OF PRODUCTS: FIFTYTHREE

    Designing a circle of products can help to assure the long-term success of a business, especially when the products complement each other. Satisfied customers for the first product will be the best customers for the next, so think in terms of multiple products to strategically grow a better business.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - EVOLVE AS YOU GO: UHURU

    Sometimes when a business begins it's different than what it eventually will grow into later. Evolving as you go is a solid strategy for building a better business and allows for the business to meet demand while quickly responding to new opportunities.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - MOVE CONCEPTS TO REALITY: SNAPS

    If it's possible to imagine something that would meet a certain need try to also determine if there is the possibility to move the concept to reality. Visualizing how something abstract can become real takes creativity and some knowledge but the ability to do so will lead to building a better business.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - SOLVE PROBLEMS BY NECESSITY: HICKIES

    Now here are some real entrepreneurs. Believing in the worth of their idea, an elastic shoe lacing system, but constantly faced with almost insurmountable obstacles, they still found a way. These problem solving individuals persevered against all odds, knowing it was necessary if they were ever going to succeed.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - SPOT TRENDS: GUSTORGANICS

    The ability to recognize and spot trends early makes it easier for a new business to become a recognized leader in the industry. But being first also means a greater percent of trial and error will likely occur. It's important when considering any trend setting business to take into account all facets of the competitive market, especially if the goal is to build a business that is the very best of the best.

    DVD / (College, Adult, A.P.) / 15 minutes

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    ENTREPRENEURS: BUILDING A BETTER BUSINESS - START A PARALLEL BUSINESS: AIRBNB

    Here is the story, first hand from the founders of AirBnB who created a parallel business and became a world leader in travel rentals. With more than 10 million nights booked worldwide their unique approach offers interesting insight to anyone thinking of how to build a business.

    DVD / (College, Adult, A.P.) / 15 minutes

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    INVENTION CYCLE, THE: HOW IMAGINATION LEADS TO ENTREPRENEURSHIP

    Featuring: Tina Seelig

  • The right mindset for the massively difficult task of bringing a breakthrough idea into the world.
  • How trying a PREtotype before testing a PROtotype saves you time and money
  • Why framing the problem needs more attention than finding one right solution.

  • Imagination envisions things that don't exist. Creativity applies imagination to solve problems. Innovation uses creativity to come up with unique solutions. Entrepreneurship brings innovation to the world.

    Dr. Seelig describes this framework as the "Invention Cycle." She details the attitudes and actions required for generating and maintaining this cycle as a self-perpetuating loop - increasing your success every step of the way. Anyone can have ideas, but it takes unique skills to launch something truly new into the world.

    You have to start with paying attention. Engage with the world and envision what might be different. Find your motivations and do early, tiny experiments. Pick the right metrics so you know what success looks like. Then focus and reframe, because asking the right question leads to more and better answers. And finally, persist and inspire, because scaling takes hard work blended with storytelling to convince a critical mass of others to share your vision.


    DVD / 50 minutes

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    SELLING FOR THE SMALL BUSINESS ENTREPRENEUR

    In this 4 DVD set Richard will take you through the process of selling. Starting with identifying new prospects to the close and beyond Richard will help you to understand how sales operas and how to grow your business. There are 16 modules in this set and the total video time is 6 hours.

    The challenge for entrepreneurs and small business owners is that they often have the essential skills to do the work, but fail in the very essential skills of selling their work.

    This training just about selling.

    1 - What is Selling?
    At the beginning we discovered that selling is not about shifting product but about keeping customers coming back over and over again.

    2 - Life Time Value
    We have to treat our customers for their Life Time Value and then they become life time customers and encourage their friends to do the same.

    3 - Cold Calling
    Convert Cold Calling to Warm Calling by finding out as much information as you can in advance of the call.

    4 - Referrals & Networking
    Referrals are the best way to grow your business. Don't wait for referrals to come to you, ask for them.

    5 - Social Media
    Selling is all about forming relationships and so is social media.

    6 - Keeping Customers
    Once you have a new customer you keep them by making close personal friends with them

    7 - Creating the right impression
    You have just 4 minutes at the beginning of a meeting to create the right impression. Make sure you make them count.

    8 - Body Language 1
    Your Body Language is talking for you all the time, make sure it is saying the right things.

    9 - Body Language 2
    Remember ESP!
    E = Get Eye Contact. S = Smile. P = Show the palms of your hands.

    10 - Features Needs & Benefits
    In selling we never sell features, we only sell benefits. A benefit is a feature that the customer needs.

    11 - The Sales Conversation
    The point of the sales conversation is to uncover the customer's needs. To do that we use Open Questions. Once we have uncovered the need we will confirm the need using a closed question and then give the customer confidence that we can fix his problem with a support statement. Finally we will offer our benefit and get agreement that our solution has solved his problem.

    12 - Buying Decisions
    Buying decisions are always made emotionally

    13 - Price
    Price is never the first thing the customer thinks about. If the product or service does not work for the customer, it doesn't matter how cheap it is. The customer cares about value, not price.

    14 - Quotations vs. Proposals
    Focus on your customer's problem and your solution rather than simply selling what you have.

    15 - Closing the Sale
    Always ask for the business. If you don't close you are working for the opposition.

    16 - Summary


    4 DVDs / 360 minutes

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    ***Price on web-site may not be current and is subject to modification by quotation***



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