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STRATEGY AND GENERAL MANAGEMENT

STRATEGY AND GENERAL MANAGEMENT


FOCUS ASIA BUSINESS LEADERS SERIES

The FocusAsia Business Leaders Case Study and Video Series profiles leading Asian enterprises and their senior executives. From property development and manufacturing to biotechnology and offshoring, the Series features some of the most successful companies in Asia ¡V from China to Singapore, Japan to India.

Each Volume contains a comprehensive case study of a featured corporation along with a 30-mintue DVD developed in cooperation with Journalism and Media Studies Centre and produced by Emmy award-winning producer, Jim Laurie.

The case study shows how these firms are using their entrenched competitive position at home to expand into global market. The video features the CEO and other senior managers discussing their firm's operations, culture and strategic outlook. The viewers will get a close look at the inner workings of the executive suite and the role it plays in formulating and executing the firm's strategy. Educators will also have access to accompanying teaching notes, which highlight specific teaching and learning objectives guiding each case.

This eleven-part Series provides a rich teaching and learning environment for courses in strategic management, organizational behavior and leadership.


Ever since its launch, the FocusAsia: Business Leaders series has proved its popularity as an interactive and engaging business study tool, profiling top Asian enterprises and their executives. The series made history when the BBC broadcast six episodes in July and August 2008 in the run up to the Beijing Olympics, marking the first time a Hong Kong university production was broadcast by a global media. The rave response prompted the BBC to air additional episodes in October. More recognition was given when local station ATV aired the series on two of its channels.

As Dr Allen Fung, Managing Partner of McKinsey & Company, Hong Kong explained FocusAsia: Business Leaders series¡¦ tremendous reception:

"World-class companies are world-class companies irrespective of where they are located, and they very often share many core strengths. This is why I think the FocusAsia series will be useful for viewers both in Asia and the West. At the same time, it should be fascinating, especially for viewers in the West, to see the different challenges and opportunities of Asian companies, and how they react to them".

Item no.: PT07580012
Format: 11 DVDs (With Business Case Booklet)
Duration: Approx. 330 minutes
Copyright: 2006
Price: USD 1945.00

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FOCUS ASIA BUSINESS LEADERS: HO KWON PING AND BANYAN TREE HOLDINGS LTD - BRAND SUSTAINABILITY DURING RAPID GLOBAL EXPANSION

Cathy Enz, Ali Farhoomand, Pauline Ng

Singapore-based Banyan Tree has niche positions in three core areas: hotels and resorts, spas and retail. With more than 120 international awards and accolades, and a successful IPO in June 2006, Ho Kwon Ping has ambitious expansion plans. The Volume shows the challenges surrounding global branding of an Asian villa-themed spas and resort business. The dangers of brand dilution are addressed within the context of developing a niche market based on customer experience.

Item no.: MV07580001
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: KIRAN MAZUMDAR-SHAW AND BIOCON - FROM GENERICS MANUFACTURING TO BIOPHARMACEUTICAL INNOVATION

Michael Enright, Venkat Subramanian, Jeroen van den Berg

Following a successful IPO in April 2004, Biocon - India's foremost biotech company - is in the midst of an ambitious overhaul. Long dependent on revenues from the production of enzymes and generic drugs, the Company feels competitive pressures from within the country, as well as from other developing economies such as China. The Volume shows how the company's founder, Kiran Mazumdar-Shaw, intends to take the company to the next level by transforming Biocon from a producer of generics into India's first true innovator in the field of biotechnology.

Item no.: NH07580002
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: LAWRENCE FUNG AND HONG KONG ECONOMIC TIMES GROUP - DIVERSIFICATION AND DIFFERENTIATION

Yuen-ying Chan, Ali Farhoomand, Pauline Ng

HKET Group, a successful financial newspaper publisher, has used diversification and differentiation as the cornerstone of its corporate strategy. Over the span of nearly 20 years, the Group has extended into book publishing, multimedia services, electronic information services, recruitment advertising and training. The Volume demonstrates the challenge of managing a diverse but interrelated portfolio of companies. Lawrence Fung's management philosophy of ¡§differentiate or die¡¨ drove many of its diversified products to number one positions within their respective market segments.

Item no.: PT07580003
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: LAWRENCE WONG AND THE HONG KONG JOCKEY CLUB - REPOSITIONING A NOT-FOR-PROFIT POWERHOUSE

Ali Farhoomand, Amir Hoosain, Shirley Chan

The Hong Kong Jockey Club, with a statutory monopoly on horse racing, football betting and lotteries, is not only the territory's largest single taxpayer, it is also its largest charity and community benefactor. The Volume explores how the company has to tackle the threat posed by illegal and unauthorised offshore gambling operators, and how it should reposition itself. It also highlights the paradox of producing a sustainable betting turnover without being perceived as promoting gambling in the community.

Item no.: WB07580004
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: LIU CHANGLE AND PHOENIX SATELLITE TELEVISION - THE ART OF BROADCASTING IN CHINA

Yuen-ying Chan, Amir Hoosain

In presenting its family of channels as the Chinese TV viewers' window to the world, Phoenix was able to capitalise on ambiguities in China's regulatory environment to target news programming at mainland Chinese viewers. The Volume explores how the company needs to grapple with the challenges brought about by the convergence of telecommunications and broadcasting, the further liberalisation of China's media industry, and the gradual roll-out of digital TV networks around the country.

Item no.: WK07580005
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: PAVAN VAISH AND IBM DAKSH - BUSINESS PROCESS TRANSFORMATION IN INDIA

Ali Farhoomand, Kavita Sethi

In one of the largest acquisitions in India, technology giant IBM took over Daksh eServices Ltd in April 2004. Since its inception, Daksh eServices had mirrored the fiery growth of the Indian business process outsourcing (BPO) sector. In the short span of four years, it had acquired 6,000 employees with facilities in five locations. The Volume examines the issues surrounding different financing models opened to a start-up by weighing the pros and cons of different options. It also gives a detailed overview of BPO and business process transformation.

Item no.: GT07580006
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: SHINJI HATTORI AND SEIKO WATCH CORPORATION - MOVING UPMARKET

Ali Farhoomand, Tom Hout, Amir Hoosain

As high-end watches became more and more a status and fashion symbol in the 1990s and 2000s, Seiko, arguably the world's foremost innovator in the watch industry, had to deal with the issues surrounding stagnant sales and ambiguities surrounding its brand. The Volume demonstrates how Shinji Hattori, a great-grandson of Seiko founder Kintaro Hattori and current president and CEO, tries to lift the Company's brand and margins through technological innovation and brand repositioning.

Item no.: TK07580007
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: SIR C. K. CHOW AND MTR CORPORATION LTD - STRATEGIC CHALLENGE OF ENTRENCHING LOCALLY WHILE EXPANDING GLOBALLY

Ali Farhoomand, Emily Ho

This Volume discusses how MTR Corporation transformed itself from a local transportation company to become a global player. Despite MTR's proven rail-property model in Hong Kong, the company is faced with a new set of economic, cultural, regulatory and operational challenges abroad. This case illustrates the growth model of a local company during internationalisation and the trade-offs involved in its strategic decisions.

Item no.: JB07580008
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: TONG ZHICHENG AND PEARL RIVER PIANO GROUP - HITTING THE RIGHT NOTES IN THE GLOBAL MARKET?

Michael Enright, Emily Ho

Pearl River Piano (PRP) is a classic Chinese success story: the manufacturing company used Western know-how to develop its core competencies and ultimately dominated the local market. Venturing into the international market, PRP uses its advantages as a national champion to build a global brand. The Volume explores whether a state-owned enterprise would be able to develop a strong brand to operate and compete in global markets. It also sheds light on branding issues in businesses sensitive to skills and refinement.

Item no.: BR07580009
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: VINCENT LO AND SHUI ON GROUP - BRANDING PROPERTIES FOR SUSTAINABLE GROWTH IN CHINA

Frederik Pretorius, Emily Ho

This Volume explores how Shui On, a large Hong Kong-based property developer, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a very large urban redevelopment project to build the now world-famous Xintiandi retail and entertainment centre. It also probes whether or not the company could repeat its success in other Chinese cities by exploiting the brand value of its flagship project.

Item no.: PS07580010
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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FOCUS ASIA BUSINESS LEADERS: VIVECA CHAN AND WE MARKETING GROUP - BUILDING A GLOBAL MARKETING AND COMMUNICATION COMPANY IN CHINA

Ali Farhoomand, Kineta Hung, Grace Loo

WE Worldwide Partners, a start up advertising venture focusing on China market, is at a crucial point in its expansion strategy. Viveca Chan, the visionary force behind WE's conception, has to evaluate the viability of WE's business model and growth strategy in the fast-moving and dynamic China market. The Volume explores how WE can position itself as "the third force" in a market dominated by the international advertising agencies, on one hand, and crowded by the small, local independent agencies, on the other.

Item no.: AL07580011
Format: DVD (With Business Case Booklet)
Duration: Approx. 30 minutes
Copyright: 2006
Price: USD 220.00

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