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Content

Marketing


Marketing



PR FUNCTION, THE

Public relations (PR) agencies persuade the public to have good relations with a business, brand, organisation or celebrity. Big business lives and dies in the public arena, where PR can mean the difference between astronomical successes and dismal failures. In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. We define PR in the modern context, examine how PR agencies get to understand publics, join in the PR campaign, observe the challenges of crisis management, and reflect on the future of PR.

Please contact us for primary and secondary schools pricing.


Item no.: LA08691657
Format: DVD
Audience:
Duration: 20 minutes
Copyright: 2011
StdBkNo.:
Price: AUD 235.00

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GENERATING AND PROTECTING BUSINESS IDEAS

This program explores how businesses develop and protect business ideas. Split into three defined sections and including input from new and established entrepreneurs including Philip 'Pantsman' Taylor, Sir James Dyson and leading patent lawyer Carin Burchill, the programme looks at sources and development of business ideas, spotting trends and finding a niche market, copyright and patents and trademarks.

Item no.: JL01590049
Format: DVD
Audience:
Duration: 30 minutes
Copyright: 2010
StdBkNo.:
Price: AUD 235.00

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MARKETING, THE: 1 - THE INTERNET REVOLUTION

This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today.

HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters.

TELEVISION: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda.

DIGITAL MARKETING: The internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools.

THE DOWNSIDE: The digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want?


Item no.: YE00110183
Format: DVD (With CD-ROM)
Audience:
Duration: 30 minutes
Copyright: 2010
StdBkNo.:
Price: GBP 143.00

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MARKETING, THE: 2 - THE 4 PS & BEYOND

The four Ps of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps.

PRODUCT: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials - but marketing-wise the product comes first - people won't buy it if they don't like taste. Meanwhile, taxi firm Climatecars sells not a product, but a service - its USP is being green, but quality and consistency are major priorities.

PROMOTION: Television advertising is still the big promotional tool - but beyond the budgets of many companies. Divine has to target its advertising spending and employs shock tactics - going against the cliche. Another useful form of promotion for companies with limited budgets is pr - public relations. But it's not just the small companies - Virgin has been enormously successful at getting free publicity.

PRICE & PLACE: "Place" Is WHERE you sell your goods - and this is changing. The internet now makes possible more targeted and niche marketing. For Brompton Bicycle choosing the right dealers is critical. Pricing, too, is key for all companies - and needs careful attention. Market pricing and cost plus pricing are two key approaches. But how relevant is the classic marketing mix these days? Some marketers want to combine the Ps for product and price into a new P - P for the proposition.


Item no.: NH00110184
Format: DVD (With CD-ROM)
Audience:
Duration: 30 minutes
Copyright: 2010
StdBkNo.:
Price: GBP 143.00

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MARKETING, THE: 3 - THE POWER OF THE BRAND

All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail?

SUCCESSES: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over ¢G100 million. Meanwhile Coca-Cola has used its brand to conquer the world - despite its product being little different from the competition. But the UK has its own long-lasting brands, too - like Cadbury's. What's the secret of their success?

SURVIVORS: John Lewis is a good example of how brands can survive - it's a question of keeping true to their core values. But as companies getting bigger, this gets harder. And is there a danger in losing sight of the importance of simply having a good product? Brands can be damaged, too. Did Innocent damage its brand when it sold part of its ownership to Coca-Cola? And what about the spectacular problems of Ratners, BP and Toyota? Some brands go on and on however bad their media coverage - like Coca-Cola.

THE BIG LIE: Companies like Divine Chocolate have found success through its ethical fair trade image. But ethics are often more about image than reality. Can companies like oil giant BP really claim to be green? And are brands deceiving us in a more profound way - making us believe we're inadequate without them? Psychologist Oliver James believes they're literally driving us mad.


Item no.: WW00110185
Format: DVD (With CD-ROM)
Audience:
Duration: 30 minutes
Copyright: 2010
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Price: GBP 143.00

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UNDERSTANDING BRANDS

Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put them in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.

Please contact us for primary and secondary schools pricing.


Item no.: TT11100123
Format: DVD
Audience: Middle Secondary
Duration: 27 minutes
Copyright: 2010
StdBkNo.:
Price: AUD 235.00

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FOUR P'S MARKETING STRATEGIES, THE

Applying an effective marketing strategy is essential to the ongoing success of an organisation in today's competitive marketplace. What must you do to stay ahead of your competition? This program focuses on how three different businesses affectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part the marketing mix. Exploring methods which can be applied to a range of products and services, it becomes clear how marketing plans are put into action.

Please contact us for primary and secondary schools pricing.


Item no.: AA08691469
Format: DVD
Audience:
Duration: 26 minutes
Copyright: 2009
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Price: AUD 235.00

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LEARNING A LA CARTE: TALKING UP YOUR BUSINESS

Featuring:
  • Interviewer Peter Quarry

    Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au

    Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing.

    This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions to 'talk-up' our company and generate business.

    This program is a must for everyone in an organisation to recognise how they can maximise opportunities to talk with enthusiasm about their business.

    Training Points
  • 1. Branding and verbal branding
  • 2. Encouraging positive talk
  • 3. Recognising verbal branding opportunities
  • 4. Techniques for talking up your business

    Item no.: BF01140866
    Format: DVD
    Audience:
    Duration: 15 minutes
    Copyright: 2009
    StdBkNo.: 9781921409479
    Price: AUD 319.00

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    LEARNING A LA CARTE: RETHINKING MARKETING

    Featuring:
  • Interviewer Peter Quarry

    Features one of the world's most successful advertising and marketing gurus describing emerging trends and technology.

    With David Abraham, UK

    David Abraham is UKTV Chief Executive and was Chief Operating Officer at St. Luke's Communications, the world's first and only employee-owned ad agency. Educated Oxford University, he co-founded St.Luke's 1995.

    David has advised the UK Government on public communication programs. He attended Harvard Business School Summer Program in 1997. David joins UKTV from Discovery Networks USA, where as EVP and General Manager TLC and Discovery Home he is responsible for overseeing all content investment strategy and execution.


    Item no.: CB02480316
    Format: DVD
    Audience:
    Duration: 13 minutes
    Copyright: 2006
    StdBkNo.: 9781921910487
    Price: AUD 319.00

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    JOB INTERVIEW SUCCESS: PITCHING YOUR BUSINESS

    Learn 20 practical tips when pitching your business - with no brochures, AV or previous referral - to someone who does not need or want what you are offering. Whilst this interview is face to face it could also be done by phone. Find out how to turn objections into opportunities.

    Click Here To Preview


    Item no.: HS02480827
    Format: DVD
    Audience:
    Duration: 6 minutes
    Copyright: 2008
    StdBkNo.: 9781921409165
    Price: AUD 295.00

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    FINDING UNTAPPED GROWTH IN EXISTING MARKETS

    Featuring: James Hollingshead, PhD

    Program Highlights
  • Segmenting customers by behaviors, rather than by beliefs or attitudes.
  • Customer profiles that explain the behavior you are targeting.
  • How to create a map that your sales force can use for closing deals in new markets.

    Managers are under constant pressure to grow, but it is often difficult to find new avenues of growth within an existing line of business. Fortunately, growth is available in almost every market if companies look for it in the right way.

    In order to win in the marketplace, it is essential to understand which customer behaviors make money (and lose money) for your organization. Next, it is important to segment customer groups in a way that allows you to explain those behaviors and find the actual customers in the real world. Then you can identify the drivers and barriers to influencing the particular behavior you want to motivate. By doing so, your marketing efforts can be focused on the critical specifics, early in the process. Dr. Hollingshead provides insights on these principles, and offers specific tools for seeing existing markets differently and uncovering hidden opportunities for growth.

    Jim Hollingshead heads the Monitor Group's strategic marketing arm. He led Monitor's offices in London and Istanbul before relocating to San Francisco. Dr. Hollingshead is a graduate of Stanford University, and earned his MA and PhD from the University of California, Berkeley.


    Item no.: PK02500251
    Format: DVD
    Audience:
    Duration: 53 minutes
    Copyright: 2007
    StdBkNo.:
    Price: USD 95.00

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    TAKE AWAY TRAINING: 7 KEY SALES SKILLS

    Featuring:
  • Interviewee Eve Ash
  • Interviewer Peter Quarry

    Avoid the classic mistakes and learn the essential skills to help you succeed in sales.

    Ideal for face-to-face selling and telephone sales.

    1. A Positive Start
  • Have a positive mindset when introducing yourself and talking to the client
  • Strong introduction ideas - breaking the ice

    2. Build Continuous Rapport
  • Start a flowing conversation
  • Be real - have a chat if some paper work is taking time
  • Summarise what the customer says

    3. Identify and Explore Needs
  • Ask their needs by asking about them.
  • Ask about their business and their role.
  • Find out if they have had previous problems in the same area

    4. Present Solutions
  • Features vs Benefits - which to focus on when
  • Buying signals - how to look for them

    5. Handling Objections
  • Common objections such as; Too expensive, Not enough time, Not today
  • Welcome the objection
  • Defer the objection
  • Focus on extras
  • Compare products to competitors
  • Show empathy
  • Present the best alternative option
  • Read body language
  • Use testimonials
  • Ask more questions

    6. Close the Sale
  • Ask for the sale eg How would you like to pay? When would you like it to be delivered?
  • Conditional closing
  • Incremental closing

    7. Completion
  • Paper work
  • Computer records
  • Follow up
  • A thank you
    Click Here To Preview


    Item no.: DY02370792
    Format: DVD
    Audience:
    Duration: 19 minutes
    Copyright: 2007
    StdBkNo.: 9780980294743
    Price: AUD 319.00

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    TAKE AWAY TRAINING: HOW TO MANAGE & MOTIVATE A SALES TEAM

    Featuring:
  • Interviewee Eve Ash
  • Interviewer Peter Quarry

    Sales managers all need to implement the seven essential skills covered in this program to ensure the success of their sales team. Find out how to encourage best performance.

    1. Select the right people
  • Winning characteristics
  • Highly motivated and enthusiastic
  • Good presentation skills, appearance and the way they talk
  • Good listening skills
  • Experience - product, industry or sales
  • Eager to learn
  • Persistence
  • Competitive
  • Attention to detail

    2. Clarify expectations
  • Set targets and goals
  • Setting standards in the way things are done. Eg. Using common procedures
  • Setting territories
  • Handling preexisting clients
  • Service expectations

    3. Provide resources
  • Give people the tools to be able to do their job

    4. Monitor performance
  • Tracking sales
  • Listening to phone calls
  • Go with them to a sales presentation
  • Call customers to ask how the service was

    5. Develop skills
  • Finding out where a team member is lacking skills and develop them
  • Know peoples learning style
  • Help people get rid of negative beliefs
  • Pair someone who is struggling with someone who is doing really well

    6. Reward & motivate
  • Younger sales people in their 20s, need reassurance that they are making progress
  • Sales people in their 30s need higher rewards and incentives
  • Late 30s and 40s, sales people want status and formal recognition
  • Late 50s and 60s they want minimal effort
  • Monetary rewards
  • Peer recognition - ringing a bell for a sale, sales person of the month, top sales in a month

    7. Provide support
  • Showing you care about your employees

    Dealing with burnout:
  • Talk and discuss reasons why they are feeling burnt out
  • Conduct motivation sessions
  • Cut responsibilities
    Click Here To Preview


    Item no.: NN01140806
    Format: DVD
    Audience:
    Duration: 19 minutes
    Copyright: 2007
    StdBkNo.: 9780975108833
    Price: AUD 319.00

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    IDEA OF MARKETING IN THE TOTAL ACCESS, THE, REAL-TIME MARKETPLACE

    Featuring: Regis McKenna

    Program Highlights
  • Why the current model of marketing doesn't work.
  • How your distribution channel can make or break your brand.
  • The blurring of the line between marketing and IT.

    In the past, marketing was essentially a broadcast activity: a limited, unidirectional casting-out of your message into the world. Now, thanks to the Internet and other interactive media, computers are handling many marketing functions, gathering data as well as providing customer care. Such transactions provide valuable feedback, rich with information that you can use to hone your brand and boost customer loyalty. But in order to use this technology to your best advantage, Regis McKenna explains that you need to create an infrastructure that responds and innovates, and use it to establish a dialogue that gets and keeps customers. This expands the responsibilities of marketing to everyone in the enterprise, and makes the customer a partner in long-term value creation.

    Regis McKenna is a well-known marketing consultant who advises high-tech, industrial, consumer, transportation, healthcare and financial firms in the United States, Japan, and Europe. He is the author of four books, including "Total Access: Giving Customers What They Want in an Anytime, Anywhere World."


    Item no.: YV02500114
    Format: DVD
    Audience:
    Duration: 56 minutes
    Copyright: 2005
    StdBkNo.:
    Price: USD 95.00

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    WHAT'S GOING ON IN MARKET RESEARCH? APPLYING THE NEW TECHNOLOGY

    Market research is big business, with clients demanding more and better ways of finding out what their customers want. The internet is now widely used -- as are mobile phones and other new techniques.

    But the classic divisions of market research still apply. We explain QUALITATIVE and QUANTITATIVE research: also PRIMARY and SECONDARY research.

    The publishing giant IPC uses market research for long established titles such Melody Maker, as well as for launching new titles, such as the controversial Nuts. Readers' views are vital to them. How do they go about researching them?

    UNIVERSAL RECORDS also wants to keep in touch with its buyers. For example, how will the market react to the launch of a new band?

    For CANCER RESEARCH UK, market research is about testing how effective their promotions are. How are people reacting to the latest TV ad?

    But WHAT'S IT ALL FOR? What use is market research if it supports products we don't need?


    Item no.: BM00110101
    Format: DVD (With Publication)
    Audience:
    Duration: 28 minutes
    Copyright: 2005
    StdBkNo.:
    Price: GBP 145.00

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    THAT'S MARKETING! UNDERSTANDING CONSUMER BEHAVIOR

    What is marketing and what tools does it use? Learn about segmentation, market research, branding, packaging, variable pricing, and positioning. This video is for students of marketing AND for consumer education classes.

    Learn:
  • Most people think restaurants are in the food business. NOT a marketer.
  • Women's clothing does not come in standardized sizes. What does this have to do with marketing?
  • Understand marketing by looking at everyday items such as milk, cola drinks, blue jeans, and breakfast cereals.
  • Learn why ads for prescription drugs flood the airwaves.
  • Apply basic marketing concepts to sports and learn what is the "product" of a basketball franchise?
  • Seeing how the lowly "tennis shoe" became a closet full of expensive "athletic shoes."
  • Explore variable pricing.

    Item no.: NM29110109
    Format: DVD
    Audience:
    Duration: 23 minutes
    Copyright: 1999
    StdBkNo.:
    Price: USD 89.00

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    MARKETING DECISIONS: THREE DRAMATISED SCENARIOS

    Three cases studies show fictional companies grappling with different marketing dilemmas.

    Design firm Apex has to decide how to promote itself. Does it go for advertising, public relations, direct marketing -- or rely on "word of mouth"?

    How can Tony Spence's photocopier firm stop sales falling? Send salespeople further afield, do market research, or lash sales staff harder?

    A new marketing manager wants to change a traditional mail order firm's image, going after niche markets like the "lads". But will this work?

    Review
  • "Very popular with students. Very useful." - Sarah Holliday, Burnley College

    Item no.: CW00110056
    Format: DVD (With Publication)
    Audience:
    Duration: 33 minutes
    Copyright: 1999
    StdBkNo.:
    Price: GBP 145.00

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    MARKETING RESEARCH IN ACTION: THE STORY OF A SURVEY

    A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice.

    The DVD explains the use of "closed" and "open" questions, the importance of taking a representative sample and the abuse telephone researchers take.

    Review
  • "Splendid! Best I've seen on the subject." - Christine torrill, Branksome School

    Item no.: LV00110062
    Format: DVD (With Publication)
    Audience:
    Duration: 35 minutes
    Copyright: 1998
    StdBkNo.:
    Price: GBP 145.00

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    BEST PRACTICES FOR YOUR WEBSITE: MOBILE STRATEGIES

    By Sabina Shnapek

    Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here's how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies.


    Item no.: SA02460081
    Format: DVD
    Audience:
    Duration: 52 minutes
    Copyright: 2009
    StdBkNo.:
    Price: USD 99.00

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    PHONE POWER

    Get ready for a content-loaded seminar that will give you specific ideas on how to use the phone to your greatest advantage. Whether you're a telemarketer, sales professional, or collections agent, you'll learn and quickly benefit from these proven, practical ideas for getting through to the most important people on your list.

    Item no.: NS29110081
    Format: DVD
    Audience:
    Duration: 80 minutes
    Copyright:
    StdBkNo.:
    Price: USD 79.95

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    ENHANCING TEAMWORK

    Challenging times have brought about a critical emphasis on building successful teams. This program breaks down the four different stages that developing teams go through, and the critical ever-changing roles of the team members. By putting a business team under the microscope in a team-building exercise with Guy Moxley from Team Building Australia, this program exposes the bare-boned mechanics of how teams form, function and how they can reach new heights of performance.

    Key Training Points:
  • The making of the team
  • The developing team
  • The conflicted and inhibited team
  • The team reflecting and celebrating

    Item no.: KA11090061
    Format: DVD
    Audience: Professional
    Duration: 17 minutes
    Copyright: 2009
    StdBkNo.:
    Price: AUD 695.00

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    BOOMERANG

    Learn how to use the reciprocity urge to create happy customers and cooperative teams.

    How can we turn angry customers around? How can we get others to listen to us? How can we influence members of our team?

    The answer lies in understanding the reciprocity urge, the basic drive in all people to respond according to how they are treated.

    Bill is unhappy with members of his team. He discovers that his own behaviour is the main cause of his problems. He realises that he needs to change the boomerangs he is throwing out, to ensure he gets the desired behaviour back.

    Boomerang will make your audience think about their own behaviour and how it needs to change if they want happy customers, cooperative team members and motivated staff. It is ideal as a session starter, or as a support for team development, customer service training or leadership development.

    Training Points
  • 1. The Reciprocity Urge
  • 2. Take a good look at yourself
  • 3. Consciously choose your boomerangs

    Item no.: AG02370022
    Format: DVD (With Workbook)
    Audience:
    Duration: 10 minutes
    Copyright: 2006
    StdBkNo.: 9781875645893
    Price: AUD 625.00

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    JOURNEY: REFLECTIONS ON CHANGE

    The legendary Indian-Pacific train joins the Indian and Pacific Oceans as it traverses the vast continent of Australia. It courses along the longest section of straight track on the planet. A camera locked onto the front of the train presents stunning images of changing light, weather and landscapes. These present the perfect metaphor for the journey of change that we must travel.

    This new session starter is for every session where change and an open mind are needed. Your three-minute journey offers a meaningful and insightful look at this most vexing of all topics... Evocative music and beautiful scenery are gently interrupted by quotes from some of the world's leading thinkers. Each quote talks about change. It deals with the imperative to change and the need to adapt to the circumstance we face.

    This program will beautifully open or close any meeting where change will be the essence of discussion.


    Item no.: BH11090027
    Format: DVD
    Audience:
    Duration: 3 minutes
    Copyright: 2002
    StdBkNo.:
    Price: AUD 595.00

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    SPIRIT OF THE DOLPHIN

    "Spirit", it's a word that conjures many images, think of it as a fundamental emotional and activating principle determining one's character. Then you'll understand "The Spirit of the Dolphin". The dolphin is an animal of grace and joy. Its core behaviours represent its spirit. It's a spirit we can encourage and emulate in our lives, both at work and home.

    In "The Spirit of the Dolphin", you and your viewers learn the keys to the dolphin spirit. You are encouraged to apply these in your life.

    The five elements to the spirit are:
  • Constantly learn and mentor.
  • Champion the team.
  • Make the most of diversity.
  • Focus on the future.
  • Seek joy in what you are doing.

    Against the backdrop of beautiful dolphin footage from some of the world's leading cinematographers, beautiful graphics and a superb soundtrack from composer Bruce Lynch, share "The Spirit of the Dolphin" with your team.


    Item no.: YW11090036
    Format: DVD
    Audience:
    Duration: 2 minutes
    Copyright: 2002
    StdBkNo.:
    Price: AUD 595.00

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    LESSONS FROM GEESE

    This moving and stimulating program will give your conference or training session a whole new impetus. In just over two minutes it teaches five key lessons for every team in a moving and musical way. Against the musical background of 'Groovin with Mr Bloe', it shares dramatic footage of geese flying in formation to provide insights into the five lessons from geese. Use this program as a motivational starter or closer at any corporate gathering. Use its principles as the foundation in a team building session. Use it over and over with every group in your organisation. It will lift the mood and help you develop commitment to peak performance, both within individuals and teams.

    Item no.: KN11090028
    Format: DVD
    Audience:
    Duration: 2 minutes
    Copyright: 2000
    StdBkNo.:
    Price: AUD 595.00

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    ARTS OF CRITICISM THE, :GIVING AND TAKING

    Understand how to turn criticism to your benefit.
    We often hear the term "constructive criticism." Unfortunately, much criticism ends up being destructive. This communication DVD will teach viewers how to give¡Xand take¡Xcriticism in ways that benefit the individuals involved, as well as your organization.

    In this communication DVD, you'll learn:

  • When to criticize and when not to.
  • The Guiding Rule of criticism.
  • The 3-step formula for successful criticism.
  • How to keep your criticism on track and yourself under control.
  • The 4-A formula for controlling your emotions when being criticized.
  • How to assume a position of strength when being criticized. We all need criticism. It's a part of learning. What we don't need is the anger, defensiveness, frustration and conflict that are so often associated with criticism. Use this communication DVD to establish a spirit of cooperation and growth, and create a more effective organization.

    Item no.: TH29110008
    Format: DVD (With Study Guide)
    Audience:
    Duration: 21 minutes
    Copyright:
    StdBkNo.:
    Price: USD139.00

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    EFFECTIVE BUSINESS PRESENTATIONS



    Item no.: FJ29110036
    Format: CD-ROM (Win, PowerPoint Presentation (16 slides))
    Audience:
    Duration:
    Copyright:
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    Price: USD 79.00

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