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Mass Communications

Media

VISUAL COMMUNICATION: APPLIED MEDIA AESTHETICS

With Herb Zettl

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Herb Zettl, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Zettl addresses and provides insight into visual communication from his own perspective.

DVD / 2017 / 25 minutes

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VISUAL COMMUNICATION: IMAGES OF ADVERTISING AND PROPAGANDA

With Paul Messaris

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Paul Messaris, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Messaris addresses and provides insight into visual communication from his own perspective.

DVD / 2017 / 25 minutes

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VISUAL COMMUNICATION: MEDIA ETHICS AND JOURNALISM

With Paul Martin Lester

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Paul Martin Lester, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Lester addresses and provides insight into visual communication from his own perspective.

DVD / 2017 / 25 minutes

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VISUAL COMMUNICATION: VISUAL ANALYSIS OF PRESIDENTIAL DEBATES

With Robert Tiemens

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Robert Tiemens, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Tiemens addresses and provides insight into visual communication from his own perspective.

DVD / 2017 / 20 minutes

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JOURNALISM SECRETS TO SOCIAL MEDIA STORYTELLING & NEWS REPORTING

Social media tools are being used across all media sources including traditional news outlets and online-based resources. This program focuses on the variety of ways social media is essential to storytelling and news distribution. Each chapter highlights an element of social media used by top journalists who rely on these communication channels to both research stories and broaden their audience. Its designed to help students and educators understand the growing role of social media in the gathering and dissemination of news and the many ways to make the most of this technology.

Social media has changed how we gather and report news in general. Its a crucial tool in reporting today since we receive many tips and reach many sources to confirm information even before the story ever makes mainstream media. This is more often the case especially when breaking news happens. Its important for students to use social media to gain and disseminate information and to research each topic thoroughly, read as much as they can and be familiar with every side of the issue.

We will teach students how to humanize the issues so they are not just talking about statistics or numbers. How to use Storify, Tumblr, Buzzfeed, Opensecrets.org and different websites like Mashables - that have interesting information and ways for students to get out and tell stories using audio, video and pictures. How to ensure the information they obtain is vetted and accurate and ensure the story is valuable or newsworthy. How to get as many aspects of a story as they can and how to make it different from similar stories out there to help inform their audience.

We will show students how to use their journalism skills and apply them to this new medium and above and beyond, how to capture the absolute essence in a paragraph - confirm it, attribute it and source it.

Subjects covered include: Using Social Media in Politics, Putting the Public back in Public Affairs, Social Media as a Database, The Day in the Life of an Online Reporter and Behind the Scenes of Storify. Includes a list of links and websites to help students investigate stories and find out more about newsgathering and dissemination practices.

DVD / 2014 / (Grades 9-Adult) / 31 minutes

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CULTURAL STUDIES & THE SCHOLARSHIP OF JOURNALISM

By Cindy Lont and Susan Kehoe
With James W. Carey

James W. Carey, cultural historian, communication scholar, theorist, writer and teacher of journalists, discusses Cultural Studies and the scholarship of journalism.

DVD / 2008 / (Grades 9-Adult) / 19 minutes

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MEDIA RESEARCHERS: POLITICAL COMMUNICATION & MASS COMMUNICATION

By Cindy Lont and Susan Kehoe
With Steven H. Chaffee

Steven H. Chaffee, communication scholar, theorist, historian, methodologist, and teacher, discusses his work in political communication and mass communication effects research.

DVD / 2008 / (Grades 9-Adult) / 23 minutes

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MEDIA RESEARCHERS: VIOLENCE & TELEVISION

By Cindy Lont and Susan Kehoe
With George Gerbner

George Gerbner, communication scholar, theorist, teacher, poet, and the founder of cultivation theory, discusses his work which influenced four decades of research on violence and television.

DVD / 2008 / (Grades 9-Adult) / 25 minutes

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RACIAL STEREOTYPES IN THE MEDIA

Although demeaning and offensive racial stereotypes were pervasive in popular media of every kind during the 20th century, most observers would agree that the media is much more sensitive to representations of race today. But the pernicious effects of that stereotyping live on in the new racism arising from disparities in the treatment of stories involving whites and people of color in a ratings -driven news market, media -enhanced isolationism as a result of narrowcasting, and other sources. This program examines the relationship between mass media and social constructions of race from political and economic perspectives while looking at the effects media can have on audiences.

DVD / 2008 / 42 minutes

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HOW RATINGS WORK - AUDIENCE FEEDBACK SYSTEMS

Unravel the mystery, science and art of ratings for TV, Radio and the Internet. This program is a valuable instructional aide for mass communications and media instructors. Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.

DVD / 2007 / (Grades 9-Adult) / 30 minutes

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UNDERSTANDING MEDIA LITERACY

TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling - a product or service? a lifestyle? an ideology? - and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue.

DVD / 2007 / 35 minutes

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WOMEN'S REPRESENTATION IN THE MEDIA: CONTENT, CAREERS AND CRITICISM

"Women and Media" is a fast moving program with visuals of past and present media and interviews with Dr. Maurine Beasley, Sheila Gibbons and Junior Bridge, all foundational scholars in the field of women and media. The program focuses on four areas: the reclaimed history of women who created media, the media portrayal of women, women's inclusion in the media workforce and how men perceive media differently than women which affects what we read, see and hear from the media. "Women and Media" is a perfect introduction to Women, Minorities and Media Courses or a section on media in a Women's studies course.

DVD / 2006 / (Grades 9-Adult) / 45 minutes

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MEDIA LITERACY: CREATING MEDIA

Most students have little experience creating media and assume creating media is an easy process. For newspapers, you collect some information, write a story, type it out and lay it out. With a computer, how hard can that be? Part of the intrigue of media creation is it looks so easy. This program takes students on location to a behind-the-scenes look at a radio station, television news show, a regional newspaper and a national on-line newspaper to see how media is created in a top media market.

DVD / 2004 / (Grades 9-Adult) / 16 minutes

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MEDIA LITERACY: ETHICS

This program focuses on those who work as media professionals whether they are public relations specialists, journalists, photojournalists, advertising executives, newspaper editors or camera operators. In the media it's not just about what we say but what we show and how we show it. Visuals, whether they are video, photos, or how we put together photos and words, often have more impact and more credibility than words alone. This program includes interviews with journalists from the Washington Post and USA Today.com who talk about ethical standards at both print and on-line newspapers.

DVD / 2004 / (Grades 9-Adult) / 31 minutes

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MEDIA LITERACY: THE AUDIENCE

Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU " the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. This program examines the concepts of demographics, psychographics, how ratings affect media, targeting and on-line advertising.

DVD / 2004 / (Grades 9-Adult) / 24 minutes

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MEDIA WAVES - INTRODUCTION TO MASS: GLOBAL MEDIA

Explores global satellite technology, television programming for international audiences, cultural domination, and the role of media in global economic and cultural patterns.

DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / 30 minutes

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MEDIA WAVES - INTRODUCTION TO MASS: MASS COMMUNICATION IN SOCIETY

Examines media use by individuals and society, mass communication's changing role in society, and public debates about media.

DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / 3 minutes

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MEDIA WAVES - INTRODUCTION TO MASS: MEDIA ETHICS

Explores the Janet Cooke scandal, ethical contrasts in rival newspapers' approaches to the same story, and media professionals' perspectives on ethical dilemmas.

DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / 30 minutes

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MEDIA WAVES - INTRODUCTION TO MASS: MEDIA IMPACT

Examines the impact of motion pictures and television, portrayals of stereotypes, media violence, and the social importance of viewing behavior patterns.

DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / 30 minutes

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MEDIA WAVES - INTRODUCTION TO MASS: MEDIA RIGHTS AND RESPONSIBILITIES

Investigates insiders' perspectives on key issues in media law, the dilemmas of interpreting the First Amendment, and Constitutional issues raised by new technologies.

DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / 30 minutes

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MEDIA WAVES - INTRODUCTION TO MASS: THE HISTORY OF MASS MEDIA

Explores the history of communication situations and processes, and shows that our current media environment is an accumulation of all forms of communication.

DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / Approx. 27 minutes

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COMMUNICATION IS POWER: MASS MEDIA & MASS PERSUASION

Examines advertising as a prelude to understanding the forms of mass persuasion. Investigates violence in the media and studies the history of persuasion in newspapers and magazines. Also examines the growing influence of electronic media in politics and dramatizes the controversial issues of political advertising and news management.

DVD / 60 minutes

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