Last modified: wed, 17 Aug, 2011 18:00 GMT.
DVD for New Releases - PR Function - learningemall.com
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New Releases - PR Function
Public relations (PR) agencies persuade the public to have good relations with a business, brand, organisation or celebrity. Big business lives and dies in the public arena, where PR can mean the difference between astronomical successes and dismal failures. In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. We define PR in the modern context, examine how PR agencies get to understand publics, join in the PR campaign, observe the challenges of crisis management, and reflect on the future of PR.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
LA08691657
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Format | : |
DVD
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Duration | : |
20 minutes
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Copyright | : |
2011
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Price | : |
AUD 235.00
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We can all relate to the delight when finding a special item for sale or hunting down a bargain. Shopping fulfils a host of primal urges, from the necessity to feed and clothe ourselves to the need for social approval and love. It's no wonder that shopping or consumerism is such powerful force in our psyches and in our society. This Australian-made, curriculum fit program examines the lures and pitfalls of shopping. We talk to an expert on consumer choice and offer some tips and tricks to improve your financial literacy, helping you to shop as a clever consumer.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
VB11100121
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Format | : |
DVD
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Duration | : |
22 minutes
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Copyright | : |
2010
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Price | : |
AUD 235.00
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Shopping, it's a past time many of us know well. In fact for many people shopping is the ultimate leisure activity. Everyone loves a bargain, but how often do we think of the origins of the products we buy? Who made these products, under what conditions and at what cost to the environment? It may seem like we are getting a cheap deal, but what does the item's production really cost our world? In this Australian-made, curriculum fit program we tackle the issue of ethical consumerism, focusing on the global consumer, ethics, sustaining our future, fair trade and consumer choice.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
HC11100122
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Format | : |
DVD
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Duration | : |
22 minutes
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Copyright | : |
2010
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Price | : |
AUD 235.00
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If you're a designer or possibly an artist just starting out, the thought of promoting your own work seems an overwhelming task. How do you access the right people who may be interested in your work? You have the talent, but what about the marketing skills you need to help promote your work and become a professional? With a strong focus on designers and artists, this program explores marketing tools and strategies that beginning designers can use to promote their work and themselves. We also discuss the use of promotional strategies when seeking employment, the concept of branding, and the best way to get your designs 'out there'.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
EE08691382
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Format | : |
DVD
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Duration | : |
21 minutes
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Copyright | : |
2010
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Price | : |
AUD 235.00
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Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put them in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
TT11100123
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Format | : |
DVD
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Duration | : |
27 minutes
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Copyright | : |
2010
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Price | : |
AUD 235.00
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Tourism is a highly competitive industry. In the 21st century the range of possible tourism experiences is limited only by the imagination. So how does a tourism organisation, a region or an individual tourism operator try to snare market share? Much of the answer lies in marketing - how a tourism destination is positioned and projected to its target market. This program explores the world of competitive marketing in tourism and looks at some of the strategies employed to place a tourism destination or experience well and truly in the mix when it comes to people making choices about spending their tourism dollars. Using Mt Hotham in the alpine region of Victoria as a case study, it covers areas including defining a destination, image and branding, sustainability and destination competitiveness, the role of cooperation in building competitiveness, and destination marketing. Throughout the program, experts - Gina Woodward from Mt Hotham Lift Company and Jessica Rose from Mt Hotham Resort provide an insight into specific areas of competitive tourism marketing relating to Mt Hotham. We also hear from Tourism Victoria's Phil Harman about marketing tourism destinations on a wider scale.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
WL08691442
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Format | : |
DVD
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Duration | : |
26 minutes
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Copyright | : |
2009
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Price | : |
AUD 235.00
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Attracting both international and domestic tourist dollars is the key objective for any tourism-related business. In Australia, as in many other countries, the industry has to consistently innovate and find new ways of meeting new markets. In this program we investigate four emerging tourism markets: adventure tourism, ecotourism, indigenous tourism and MICE (meetings, incentives, conferences and exhibitions). Starting with the definition of a number of industry-related terms, this informative program then examines each of these emerging tourism markets and looks at the typical characteristics of tourists likely to seek these experiences. We also explore various ways in which the Australian industry is positioning itself to cater for growing demand in these niche areas. Our presenter takes us to a number of different locations, including the offices of Lonely Planet, and the program features a range of spectacular footage, illustrating the diversity of experiences Australia has to offer. This enthralling program delivers an excellent overview of these four important growth areas in tourism.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
EP08691460
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Format | : |
DVD
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Duration | : |
25 minutes
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Copyright | : |
2009
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Price | : |
AUD 235.00
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Applying an effective marketing strategy is essential to the ongoing success of an organisation in today's competitive marketplace. What must you do to stay ahead of your competition? This program focuses on how three different businesses affectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part the marketing mix. Exploring methods which can be applied to a range of products and services, it becomes clear how marketing plans are put into action.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
AA08691469
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Format | : |
DVD
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Duration | : |
26 minutes
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Copyright | : |
2009
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Price | : |
AUD 235.00
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We are confronted with a wide range of marketing on a daily basis, some of it subtle and some of it bombarding us with images and information about new products. The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
TP08690085
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Format | : |
DVD
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Duration | : |
25 minutes
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Copyright | : |
2007
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Price | : |
AUD 235.00
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This program takes us inside three very different Australian galleries - the Sutton Gallery, the Heide Museum of Modern Art and the National Gallery in Canberra - to gain a better understanding of how visual art is presented, promoted and marketed in Australia. Through on-camera interviews students meet relevant spokespeople from Australia's art industry, such as gallery directors, curators and marketing managers. We learn about the key differences between public, private and commercial galleries by exploring such factors as their origins, philosophies, funding, patronage, their key areas of operations, and their individual contribution to the visual culture of Australia.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
TD08690835
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Format | : |
DVD
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Duration | : |
23 minutes
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Copyright | : |
2005
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Price | : |
AUD 235.00
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Ever wondered who comes up with Ads? Ever wondered why ad-breaks exist? Ever wondered about the language they use in advertising, and who writes them? This program provides a rare inside look at the advertising industry through one of Australia's leading advertising agencies, the Campaign Palace. Meet the people who influence your purchasing choices, hear them speak using their words to tell their story. Topics include: why advertising exists, who makes ads, how advertising works, the advertising campaign, media used in advertising, ad placement - reach and frequency, and limitations on advertising. This program also answers the question, does sex sell?
Please contact us for primary and secondary schools pricing.
| Item no. | : |
YW11100244
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Format | : |
DVD
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Duration | : |
26 minutes
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Copyright | : |
2002
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Price | : |
AUD 235.00
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From humble beginnings in 1942 when Clarrie Mance started the business, Windsor Smith has grown to become one of the country's most prominent and successful footwear companies. This program focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the 'four Ps': product, price, place and promotion. The program looks at each of these areas in relation to the high profile marketing campaigns conducted by the company. Reference is also made to marketing objectives, market research, the target market and marketing channels.
Review
"The presenter will appeal to students¡K She speaks naturally, and with a lot of expression¡K It will be easy for a teacher to expand on each section of the video during showing¡K" - Lyn Chisholm, VET Business Coordinator, Claremont College, TAS.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
SD08691364
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Format | : |
DVD
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Duration | : |
26 minutes
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Copyright | : |
2002
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Price | : |
AUD 235.00
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Every business needs customers. To get customers to buy your product or service, you have to know what they want. That is where market research comes in. Market researchers try to gather information about consumers' perceptions and attitudes on a whole variety of subjects, from particular products and brands, to government policy and even their hopes for the future. This information can then be used to design products and services that meet customers' needs, or to design marketing campaigns that communicate effectively with a products' target market. We look at qualitative and quantitative research, as well as the different techniques that are used to obtain information, from surveys and interviews to customer loyalty schemes and the internet.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
HL11100366
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Format | : |
DVD
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Duration | : |
18 minutes
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Copyright | : |
2002
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Price | : |
AUD 235.00
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Marketing is the hidden ingredient in so many modern food products. In this program we examine how a food product is marketed, in particular the key elements - Product, Price, Place and Promotion, the famous four Ps - which interact to create a successful product and company. We examine this from the perspective of Cadbury Schweppes, one of the world's most successful and popular brands.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
HD08690356
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Format | : |
DVD
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Duration | : |
29 minutes
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Copyright | : |
2002
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Price | : |
AUD 235.00
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Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case study compares the retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. Do things that sell well in one location sell in another? What is the marketing mix? An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
BP08690332
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Format | : |
DVD
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Duration | : |
23 minutes
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Copyright | : |
2001
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Price | : |
AUD 235.00
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A good marketing plan derived from the company's overall vision and plans, an excellent marketing mix which changes to meet changing circumstances,innovative market research techniques, and competent staff to put plans into practice: these are all clearly described by managers in this program. Viewers will be engaged by the clear dialogue, effective pacing and real life examples presented.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
NN08690334
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Format | : |
DVD
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Duration | : |
25 minutes
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Copyright | : |
2001
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Price | : |
AUD 235.00
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In this innovative and lively program we present a range of views on the advertising of food to teenagers, as we ask some fundamental questions, including: Why is there so much food advertising during kids' shows? How effective is it? Should food producers have the right to advertise to such a vulnerable group? We hear views from a leading dietician, the Deputy Director of the Australian Food Council, a spokesperson for Youth Media Australia and a leading academic commentator, John Schwartz, from the Media Department of Swinburne University. John analyses the food ads and tells us why they're effective or not effective.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
SA08690061
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Format | : |
DVD
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Duration | : |
25 minutes
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Copyright | : |
1998
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Price | : |
AUD 235.00
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The program examines how the ad agency works in the context of what it must do for both the client and the target market, the roles of the ad agency workers at Ogilvy and Mather, some early TV advertisements of the 1950s and 1960s, and how the industry has changed. In the second half of the program, we meet the client, Monsanto, makers of the herbicide, Roundup.
What follows then is an account of how O and M went about creating a successful advertising campaign for Roundup, culminating in the famous Blue Heeler TV advertisement.
Review
"A very exciting and entertaining program which has a lot to offer business studies students. It's an intriguing film in the way it works¡K I like the way it clearly distinguishes marketing from advertising." - Phil Dex, Vermont Secondary School.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
LA08690010
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Format | : |
DVD
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Duration | : |
28 minutes
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Copyright | : |
1997
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Price | : |
AUD 235.00
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"This program examines the role of marketing in successful Australian food companies using two case studies: Sanitarium Foods and Gatorade. This program considers: - Analysing and selecting markets. - SWOT analysis. - Developing marketing plans and types of promotion. - Price structuring. The program aims to develop students' knowledge and understanding of how marketing operates in contemporary business practice within the specific context of the Australian food industry. Business students will be able to see the applications and real outcomes of marketing ""theory"" in practice, and food technology students will gain an understanding of how marketing methods are developed and applied in their industry."
Please contact us for primary and secondary schools pricing.
| Item no. | : |
YH08690718
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Format | : |
DVD
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Duration | : |
27 minutes
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Copyright | : |
1997
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Price | : |
AUD 235.00
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Following a national survey in 1993, the Australian surf company Rip Curl gained national recognition as one of the Great Australian Brand Icons of all time. This fascinating program uses concise interviews, computer graphics and archival footage to trace the evolution of the company's marketing imagery, and the important role played by Rip Curl's graphic design team.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
ER08690765
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Format | : |
DVD
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Duration | : |
20 minutes
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Copyright | : |
1996
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Price | : |
AUD 235.00
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Using examples from the high profi le computer games industry, this program provides students with an introduction to the principles and practices of marketing. The topics covered include:
the role of marketing in an organisation
the components and importance of the marketing plan
the marketing mix, including a detailed examination of the 4 Ps
the need for evaluation
market segmentation and target markets
managing the marketing process
Review
"A very balanced program giving theory and the practical aspects of beginning a business. The continual reinforcing is excellent for students. They found it very interesting and now have a good understanding of the topic. I used the program as an introduction to Marketing, but will use it again and again as we go through the term." - Audrey Davitt,Coomoora Secondary College, VIC.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
PZ08690330
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Format | : |
DVD
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Duration | : |
25 minutes
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Copyright | : |
1995
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Price | : |
AUD 235.00
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Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business.
Focusing on marketing, public relations, and advertising strategies the topics for discussion include the role of business communications in marketing change, the communications tools available and the best way to deliver a message, communications planning, the role of public relations, devising communications campaigns and the role of management in employee relations.
Review
"Up-to-date with today's market and consumers. Insight on how a marketing company works." - Chantal Morin, Edith Cowan University, Churchlands.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
YM08690331
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Format | : |
DVD
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Duration | : |
30 minutes
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Copyright | : |
1995
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Price | : |
AUD 235.00
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This program - produced with the support of Toyota - uses the Toyota Camry as a case study for design and marketing. We look at market research which identifies the users' needs, the design brief, the prototype taking shape using sketches and CAD-CAM packages, and ongoing tests and trials that fine-tune the design and ensure quality control. We finish up by exploring the manufacturing process and eventual product launch.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
WD11100295
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Format | : |
DVD
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Duration | : |
22 minutes
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Copyright | : |
1994
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Price | : |
AUD 235.00
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This program follows the design process used by two leading Australian studios working on the creation of prominent corporate symbols the Telecom image produced by FHA design and Cozzolino Ellet's graphic design work for the clothing and accessories line Fiorucci. Points covered include:
the background
the design brief
design development
design implementation
The program also examines the origins of ideas, the presentation of design options to the client, and the role of computer graphics.
Please contact us for primary and secondary schools pricing.
| Item no. | : |
JH08690185
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Format | : |
DVD
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Duration | : |
25 minutes
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Copyright | : |
1994
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Price | : |
AUD 235.00
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Marketing Sportsgirl explores the marketing and image making involved in selling fashion goods in Australia.
Using Sportsgirl as a case study, this program:
takes us to see the shooting of a "Sportsgirl" promotional magazine
discusses the inter-related roles of the international model, photographer, fashion consultant and make-up/hair stylist in 'creating an image'
views post-production artwork and image manipulation, which leads to eventual printing of advertising material
talks to the art director and client about the design brief and the ways of achieving it
demonstrates the finished products launched with in-store promotional material and merchandise
Please contact us for primary and secondary schools pricing.
| Item no. | : |
ER08690045
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Format | : |
DVD
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Duration | : |
40 minutes
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Copyright | : |
1992
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Price | : |
AUD 235.00
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***Price on web-site may not be current and is subject to modification by quotation***