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Content

Business - Retailing

Business - Retailing


CAREER PATHWAYS IN RETAIL

Everyday retail plays a part in our lives, whether it is grabbing a bite to eat, shopping for that perfect outfit or working in the industry itself. Retail is so common - it's hard to imagine life without it. This Australian-made, curriculum fit program highlights the large number of jobs available in retail, and the range of skills required, as well as the specialty job options available. We hear from the Head of Programs at the Australian Retailers Association and people who work within the industry. We also highlight the clearly defined pathways available in the industry and the large number of training courses available.

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Item no.: SN11100125
Format: DVD
Audience: Middle Secondary - Senior Secondary
Duration: 22 minutes
Copyright: 2010
StdBkNo.:
Price: AUD 235.00

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THE POWER OF THE BRAND

All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail?

SUCCESSES: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over ¢G100 million. Meanwhile Coca-Cola has used its brand to conquer the world - despite its product being little different from the competition. But the UK has its own long-lasting brands, too - like Cadbury's. What's the secret of their success?

SURVIVORS: John Lewis is a good example of how brands can survive - it's a question of keeping true to their core values. But as companies getting bigger, this gets harder. And is there a danger in losing sight of the importance of simply having a good product? Brands can be damaged, too. Did Innocent damage its brand when it sold part of its ownership to Coca-Cola? And what about the spectacular problems of Ratners, BP and Toyota? Some brands go on and on however bad their media coverage - like Coca-Cola.

THE BIG LIE: Companies like Divine Chocolate have found success through its ethical fair trade image. But ethics are often more about image than reality. Can companies like oil giant BP really claim to be green? And are brands deceiving us in a more profound way - making us believe we're inadequate without them? Psychologist Oliver James believes they're literally driving us mad.

Item no.: WW00110185
Format: DVD (With CD-ROM)
Audience:
Duration: 30 minutes
Copyright: 2010
StdBkNo.:
Price: GBP 143.00

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UNDERSTANDING BRANDS

Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put them in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.

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Item no.: TT11100123
Format: DVD
Audience: Middle Secondary
Duration: 27 minutes
Copyright: 2010
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Price: AUD 235.00

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APPLY POINT OF SALE HANDLING PROCEDURES

The financial aspects of any retail store are vital to business success. It needs to be fast and accurate to help keep the business flowing well. Critical to this is good Point of Sale (POS) service and practice. This incorporates understanding and operating POS equipment, processing transactions, completing sales, cash and non cash handling, balancing the register, reconciliation of takings & accuracy of reporting. In this program we see and hear from a leading retail industry expert about how the systems work to make the retail experience a fast and smooth operation that keeps their business responsive and successful, and hear about the ways to optimise effectiveness of retail POS handling. This is an educational and practical look at this vital area of the retail industry.

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Item no.: HT08691542
Format: DVD
Audience:
Duration: 21 minutes
Copyright: 2009
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Price: AUD 235.00

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CUSTOMER SERVICE EXCELLENCE IN THE RETAIL INDUSTRY

The modern retail environment is extremely competitive. With the expanding capabilities of electronic trading, the personal shopper is becoming more discerning and the retailer can no longer just meet customer needs. Today it's vital that they anticipate and exceed their customer's expectations. Indeed going beyond expectations of standard customer service has become the key point of difference in the retailer's quest to survive and grow. This exciting program examines how several award-winning retailers achieve customer service excellence. It examines who customers are, defines products, facilities and services, explores the vital role that good communication plays, looks at the most effective ways to handle complaints and examines how best to serve customers with special needs. This is a practical and informative look at modern customer service excellence in the retail industry.

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Item no.: EU08691543
Format: DVD
Audience:
Duration: 32 minutes
Copyright: 2009
StdBkNo.:
Price: AUD 235.00

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OCCUPATIONAL HEALTH AND SAFETY IN THE RETAIL INDUSTRY

In Australia, accidents in the retail workplace cost millions of dollars per year in direct costs and loss of production. Every year many people suffer a long-term injury, which affects their ability to work and enjoy life. Some even die. Employers and employees have legal responsibilities to keep workplaces safe and to reduce these risks, and the retail environment has some unique OHS conditions that you need to be aware of. In this program we hear from both WorkSafe Victoria and the Shop Distributive and Allied Employees Association, as well as coal-face expertise from leading retailer Woolworths about the effects of workplace injuries, legal obligations, employer responsibilities, employee responsibilities, the main types of injuries and what to do if there is an OH&S issue. A positive and pro-active look at the issues and how to make your retail workplace safe.

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Item no.: WC08691544
Format: DVD
Audience:
Duration: 32 minutes
Copyright: 2009
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Price: AUD 235.00

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MULTICULTURALISM: HOW RETAILERS REPOSITION THEMSELVES TO ADDRESS ETHNIC DIVERSITY

In a time where the “one size fits all” concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity

Item no.: EG00320073
Format: DVD
Audience:
Duration: 20 minutes
Copyright: 2007
StdBkNo.:
Price: USD 192.00

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MARKETING FOR BEGINNERS: A CASE STUDY IN RETAIL

Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case study compares the retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. Do things that sell well in one location sell in another? What is the marketing mix? An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.

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Item no.: BP08690332
Format: DVD
Audience:
Duration: 23 minutes
Copyright: 2001
StdBkNo.:
Price: AUD 235.00

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RETAILING TRENDS IN THE NEW MILLENNIUM

Some retailing trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product mixes, designer and manufacturer retail flagships, and the continuous explosion of "off-site retailing" with E-tailing as its centerpiece. Others include the growth of temporary retail outlets, the escalation of "store is the brand" retailing, the emergence of "value shopping", and a recent innovation that markets fashion directly to the consumer through "door to door" selling.

Item no.: HU02200470
Format: DVD
Audience:
Duration: 20 minutes
Copyright: 2000
StdBkNo.:
Price: USD 192.00

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PLANNING THE PURCHASE: RETAIL BUYING

One of the most important factors in the success of any retailer's operation is the purchase of merchandise. To maximize profits, buyers and merchandisers must carefully plan their purchases. Several interviews with merchandise managers and buyers on topics such as six-month plans, past sales analysis, market analysis, and model stock development for both fashion and staple merchandise. Special topics include the buying plan, open-to-buy considerations, resource selection, and timing the purchase

Item no.: CN02200433
Format: DVD
Audience:
Duration: 20 minutes
Copyright: 1999
StdBkNo.:
Price: USD 192.00

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VALUE SHOPPING IN AMERICA: A MAJOR FORCE IN RETAILING

While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. DVD visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such Kmart and Wal-Mark target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet

Item no.: AV02490549
Format: DVD
Audience:
Duration: 20 minutes
Copyright: 1999
StdBkNo.:
Price: USD 192.00

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RETAILING: A CAREER FOR THE 21ST CENTURY

Heading into the 21st century, the playing fields and its roster of players will be changing considerably. Depicted in this video, the changes include:

  • Updating of older malls into ones that are more exciting
  • Alternative shopping on cable television and the internet
  • Development of private label programs
  • Expansion of the category killer
  • Store as the brand concept
  • Interview with Mr. Allan Ellinger, noted consultant, who gives insights into what the next century of retailing will be like

    Item no.: AH05160034
    Format: DVD
    Audience:
    Duration: 20 minutes
    Copyright: 1997
    StdBkNo.:
    Price: USD 154.00

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    THROUGH THE CUSTOMER'S EYES: IMPROVING RETAIL SALES SKILLS

    Featuring Marion Bailey, Jeremy Clyde and Richard Griffiths.

    To show sales staff what effect their behaviour can have on customers.

    The prequel to this programme, If looks could kill, demonstrated how thoughtless behaviour can create a dissatisfied customer. This sequel shows that how we believe we are behaving is not necessarily how the customer sees it.

    In this amusing story, with a sting in the tail, we're introduced to Mrs Porter, whose mounting frustration while shopping in Starmore's department store has driven her to the edge. Inspector Thackeray from the Customer Services Squad arrives to investigate her claims of rude behaviour and poor service.

    He retraces Mrs Porter's movements and uncovers a number of cases where she was ignored, forgotten or treated badly by staff. Inspector Thackeray then shows how positively Mrs Porter would have reacted had she received the service she expected.

    The staff of Starmore's learn to acknowledge waiting customers and apologise for any delay in serving them; understand that non-selling work comes second to serving customers; and discover when to call in a manager to resolve a problem. Finally they learn always to respect the customer's purchase.

    When sales staff offer the service that a customer expects, everyone benefits. Friendly behaviour sells. It also creates the perfect environment for selling accessories and services.

    The key outcomes
  • Help sales staff understand what effect their behaviour can have on customers
  • Teach sales staff that attentive and friendly service really sells
  • Improve the results for your organisation in terms of customer satisfaction and sales

    Item no.: HE11270108
    Format: DVD (With CD-ROM)
    Audience:
    Duration:
    Copyright: 1997
    StdBkNo.:
    Price: GBP 1199.00

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    WHOLESALE, RETAIL, PHYSICAL DISTRIBUTION

    Marshall Industries is redefining the roles of traditional wholesaling and physical distribution. The highly successful 'value-added' distribution company bundles, distributes, and assembles electronic components for major electronics firms in the world.

    Item no.: FW08012040
    Format: DVD
    Audience: High School through Adult
    Duration:
    Copyright: 1995
    StdBkNo.:
    Price: USD 112.00

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    CALCULATING PRICES & DISCOUNTS

    Since consumers are most concerned with finding the best deal available, it is crucial that they be informed when it comes to calculating discounts. This presentation provides useful information on how to figure sales into the final price along with the difference in state sales tax. The ability to determine the best offer from a list of choices is also demonstrated.

    Item no.: HE03760684
    Format: CD-ROM (Win, PowerPoint Presentation (35 slides))
    Audience:
    Duration:
    Copyright:
    StdBkNo.: 9781603336727
    Price: USD 79.00

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