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ADVERTISING

ADVERTISING

ADVERTISING CREATIVE APPEALS

Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the program. Means-end chain theory, informational vs. transformational reinforcement and using leverage points are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced & interesting for students.

Item no.	:	JS02490588
Format	:	DVD
Duration	:	23 minutes
Copyright	:	2006
Price	:	USD 140.00

ADVERTISING LAYOUT: PART I

Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Design for any course in advertising, advertising layout, graphics of design. Demonstrates basic ad layout such as line, flow and patterns; mechanics such as white space and bleed.

Item no.	:	FN00320011
Format	:	DVD
Duration	:	21 minutes
Copyright	:	2006
Price	:	USD 135.00

ADVERTISING LAYOUT: PART II

Discusses proportion, design components, arrangement formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, silhouette, square zero, free form and Mondrian. Covers visual attention techniques of juxtaposition, spatial progression, overlapping and closure. Included is a special section on the use of headlines and sub-headlines.

Item no.	:	ME02490012
Format	:	DVD
Duration	:	21 minutes
Copyright	:	2006
Price	:	USD 135.00

NEWSPAPER ADVERTISING

Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions supplements, preprints and total market coverage. Additional selections cover layout formats and the use of artwork vs. photographs for illustrations.

Item no.	:	SV02200406
Format	:	DVD
Duration	:	22 minutes
Copyright	:	2004
Price	:	USD 140.00

CAPTIVE AUDIENCE: ADVERTISING INVADES THE CLASSROOM

Captive Audience examines how the introduction of advertising into the classroom, along with the reliance on commercial interests to fund schools, is undermining the democratic mission of public education.

Review

¡§If you think that our schools should teach kids how to be active citizens rather than passive consumers, here¡¦s a video that¡¦ll give ammunition for agitation.¡¨ - JIM HIGHTOWER, author, Thieves in High Places

Item no.	:	DS01060008
Format	:	DVD (With English Subtitles)
Duration	:	45 minutes
Copyright	:	2003
StdBkNo	:	1893521842
Price	:	USD 250.00

DEADLY PERSUASION: THE ADVERTISING OF ALCOHOL & TOBACCO

By Sut Jhally

In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction -- an understanding they exploit to create and feed a life-threatening dependency on their products.

Deadly Persuasion casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year.

Reviews

"This video is an excellent tool for educating students how to fight back against the corporate world of alcohol and tobacco advertising." - Janice Morello, RN

"Once again, Jean Kilbourne effectively summarizes the assault by the tobacco and alcohol industry on young people and other vulnerable populations¡K Deadly Persuasion offers a powerful and concise look at the impact of advertising on the abuse of the two deadliest drugs. Kilbourne not only outlines the problem, but offers concrete solutions to addressing this attack as well." - Robin Rieske, Prevention Consultant, Vermont Dept. of Health

"The information on tobacco and alcohol abuse is presented in a clear manner that can be understood by people who have only a small amount of knowledge concerning these issues. The graphics and commercial clips used really drive home the message of how well these products are marketed." - David Dias, Public Relations, American Lung Association of Santa Clara-San Benito Counties

Item no.	:	HT01060073
Format	:	DVD (With English, Spanish Subtitles)
Duration	:	60 minutes
Copyright	:	2003
StdBkNo	:	1893521877
Price	:	USD 275.00

DEADLYPERSUASION: THE ADVERTISING OF ALCOHOL & TOBACCO (ABRIDGED VERSION)

Featuring JEAN KILBOURNE

Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries¡¦ marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.

Item no.	:	RS01060012
Format	:	DVD (With English, Spanish Subtitles)
Duration	:	60 minutes
Copyright	:	2003
Price	:	USD 275.00

PSYCHOLOGY OF ADVERTISING: PART I

Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources "Just to get their message out to the market". It's imperative that the advertiser understand the psychology behind the buying motive and incorporate that understanding into their ads. Emphasizes five key psycho-sociological issues with examples drawn from television ads, print ads, and the Internet.

Item no.	:	EN02490459
Format	:	DVD
Duration	:	26 minutes
Copyright	:	2002
Price	:	USD 140.00

PSYCHOLOGY OF ADVERTISING: PART II

Discussion focuses on the interrelationship between the physical components and the message communicated by an advertisement. Presents current research with examples of survey results, comparative ads and testimonials in advertising.

Item no.	:	NK02200460
Format	:	DVD
Duration	:	18 minutes
Copyright	:	2002
Price	:	USD 135.00

ADVERTISING AND MARKETING ON THE INTERNET

Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issue in Web-page design.

Item no.	:	ZL02490009
Format	:	DVD
Duration	:	26 minutes
Copyright	:	2001
Price	:	USD 140.00

ADVERTISING MEDIA, THE

Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer's integrated marketing communications program. Interviews with media professionals in e-commerce, traditional retailing, and direct mail.

Item no.	:	RU02200013
Format	:	DVD
Duration	:	20 minutes
Copyright	:	2001
Price	:	USD 160.00

KILLING US SOFTLY 3: ADVERTISING'S IMAGE OF WOMEN

Featuring: Jean Kilbourne

Jean Kilbourne continues her groundbreaking analysis of advertising¡¦s depiction of women in this most recent update of her pioneering Killing Us Softly series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing gender stereotypes. Her analysis challenges us to consider the relationship between advertising and broader issues of culture, identity, sexism, and gender violence.

Review

¡§As timely and important as ever¡K A must for everyone who cares about media literacy and gender equity.¡¨ - SUSAN DOUGLAS, author, Where the Girls Are: Growing Up With the Mass Media

Item no.	:	VK01060023
Format	:	DVD (With English Subtitles)
Duration	:	34 minutes
Copyright	:	2000
StdBkNo	:	1893521532
Price	:	USD 295.00

ADVERTISING AGENCY

Discusses how agencies are organized - the functions they perform and how they are compensated by clients. Shot on location at Harris Drury Cohen, a full-service agency with $90 million in billings. Shows the daily operations with comments by personnel in creative, account management, marketing services and management.

Item no.	:	ZA00320008
Format	:	DVD
Duration	:	23 minutes
Copyright	:	1998
Price	:	USD 140.00

ADVERTISING & THE END OF THE WORLD

Featuring SUT JHALLY

In Advertising & the End of the World, Sut Jhally, exposes the inherent conflict between commercial culture ¡X as aggressively sold by private, global media systems ¡X and environmental stewardship. This powerful program goes beyond simply critiquing commercial images to challenge us to evaluate the costs of consumer society and how we participate in it.

Review

¡§Like a martial artist who deftly redirects his assailant¡¦s energies, Sut Jhally turns Madison Avenue against itself.¡¨ NANCY FOLBRE - University of Massachusetts

Item no.	:	GB01060001
Format	:	DVD (With English, Spanish Subtitles)
Duration	:	40 minutes
Copyright	:	1997
StdBkNo	:	1893521397
Price	:	USD 195.00

SLIM HOPES: ADVERTISING & THE OBSESSION WITH THINNESS

Featuring JEAN KILBOURNE

Jean Kilbourne¡¦s popular program Slim Hopes offers a comprehensive analysis of advertising's depictions of bodies and food, and the devastating effects these images can have on girls¡¦ and women¡¦s health. Using numerous ads, Kilbourne shows how the prevalence of extremely thin models, in combination with advertising that encourages emotional eating, charts a clear path to disordered attitudes toward food and the body.

Review

¡§Shocking and empowering! Slim Hopes is must viewing. You will never look at advertising and women¡¦s bodies in the same way again.¡¨ - CHRISTINE NORTHRUP, M.D., author, Women¡¦s Bodies, Women¡¦s Wisdom

Item no.	:	HC01060048
Format	:	DVD (With English Subtitles)
Duration	:	30 minutes
Copyright	:	1995
StdBkNo	:	1893521605
Price	:	USD 250.00

PACK OF LIES: THE ADVERTISING OF TOBACCO

Featuring JEAN KILBOURNE & RICK POLLAY

Jean Kilbourne and Rick Pollay¡Xtwo of the world¡¦s leading experts on the marketing of tobacco products¡Xexamine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome popular resistance, and maintain private profits at the expense of public health.

Item no.	:	NZ01060037
Format	:	DVD
Duration	:	35 minutes
Copyright	:	1992
StdBkNo	:	1893521575
Price	:	USD 195.00

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