Inside the Founders: Studies in Business Leadership presents a dozen case studies of highly successful enterprises. In each of the 7-12 minute case studies, the company founders will share their stories, philosophies, advice and inspiration, covering topics such as business planning, marketing, people management, sales, and more. These highly crafted segments are the result of hours of on location shooting with each of the founders.
The companies featured cover a wide array of market areas, such as consumer products, food, law, accounting, ecommerce, advertising, retail, and others. While some content contains industry specific advice, the case studies assume no prior industry knowledge and all feature practical business guidance that will prove useful to everybody from a student to a CEO.
Brafman and Associates
A strong work ethic drove Benjamin Brafman from his humble beginnings as the son of working class Holocaust survivors to being one of the most renowned criminal defense attorneys in the world. His firm Brafman and associates has represented prominent figures such as Sean "P. Diddy" Combs, Dominique Strauss-Kahn, Jennifer Lopez, and Michael Jackson. New York Magazine has named him as the best criminal defense lawyer in New York.
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