BK08012271
MARKETING STRATEGIES (FEATURING STAPLES)
Product, price, promotion and place are the four functions retailers use to create value for their customers. Office products retailer, Staples, Inc., successfully integrates these four functions with their brand promise - to make buying office products "Easy" - to achieve a competitive advantage. Staples makes its customers want to keep coming back to Staples by making the overall purchase experience "Easy."
DVD
Grades 9-12, College, Adult
6 minutes
2007
Requirement
:
Qty :
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100