FN04210242
ADVERTISING AND THE TV COMMERCIAL, THE: THE ROLE OF RESEARCH IN ADVERTISING
This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.
DVD
Grades 9-Adult
36 minutes
1992
USD 99.00
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