GT08012216
BUZZ MARKETING
Featuring Taco Bell
Taco Bell's successful "Think Outside the Bun" campaign focuses on how Taco Bell differs from the competition in its creative approach. Just one example of this "Think Outside the Bun" mentality is Taco Bell's buzz marketing program. Buzz Marketing ideas can vary in size and impact but are always fun and light-hearted and they involve the consumer in unique ways.
DVD
Grades 9-12, College, Adult
Approx. 4 minutes
2007
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