HU31500017
BEST PRACTICES FOR TTOS IN FORGING STRONG INTERNAL STAKEHOLDER RELATIONSHIPS
There is one factor that is common to virtually every top-performing tech transfer office: widespread and enthusiastic support from faculty and other key internal stakeholders.
Keep in mind, forging strong internal stakeholder relationships is no small undertaking and can't be accomplished quickly or easily ¡ª but the benefits of a coordinated and continuous effort are astounding.
Part I: The Foundations of Strong Relationships
~ Identifying your Internal Stakeholders: Who are your clients?
~ The Fundamental Issue Underlying Poor Relationships with Clients
~ The Three Ways to Address the Fundamental Issue
~ Sponsored Research Offices: The Lifeguard's Dilemma
~ Technology Commercialization Defined: What TTOs Should Do
~ Mission Impossible: Bad Definitions of Customer Service
~ Opportunity Assessment, Investment Management and Project Execution
~ Transparency Problems: The Solitaire Assumption
~ Escaping from the Black Hole: The Disclosure Management System
Part II: Growing the Relationship
~ The Client's Role in Managing "Pre-Disclosure" IP
~ Working with IP / Patent Committees
~ Showing an Interest: Reviewing Proposals
~ Broadcasting vs. Narrowcasting
~ Fostering Word-of-Mouth Advertising
~ Starting Companies Together
~ Pursuing Research Opportunities Together
~ Facing the Challenges of Commercialization as Partners
DVD
USD 197.00
Requirement
:
Qty :
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100