Mass communication has three functions ¨C to inform, entertain and sell ¨C and these functions are examined as the hosts explore the manipulation of truth. They focus on the differences between the mass media and other types of communication with regard to intimacy and feedback, and comment on the potential of the internet to redefine these concepts within a mass communication medium.
Students learn about the influence of the media as it attempts to dictate "what deserves our attention" and the varying theories about "reality and the media", while becoming better critical consumers of mass media. They also learn about audience response mechanisms such as selective attention, perception and recall.
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