MK08012300
RETAILING
Featuring Staples
Creating a strategy for growth is an important step in any business. Some growth strategies focus on current customers while others choose to develop new customers. Different strategies apply to different types of customers. For Staples, a leader in the office supply market, a major growth strategy solution was to connect with their current customer base through a segment of their business that had been overlooked - copying and printing.
DVD
Grades 9-12, College, Adult
Approx. 4 minutes
2007
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