MW31500062
HOW TO SUCCESSFULLY REBRAND YOUR TTO: LESSONS LEARNED FROM UNH INNOVATION
A complete rebranding and reorganization of a university's research commercialization activity is a tough, risky, and time-consuming process ¨C but it can also be a powerful engine that pushes a TTO to new heights.
This case study program that dives deep into the rebranding project and provides you with detailed strategies and lessons learned.
~ Case Study of the transformation from the Office of Research Partnership and Commercialization to UNH Innovation
~ How to evaluate your current branding and perception from faculty and industry
~ The pros and cons of branding separately from the university
~ Dealing with administrative red tape
~ How to handle faculty pushback
~ Overcoming and educating industry on past misperceptions as you rebrand
DVD
USD 197.00
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