NA08012272
MARKETING STRATEGY
Featuring Harley-Davidson
For over 100 years, Harley-Davidson has been the rebel of the road. The company uses that rebellious spirit to create one of the most successful marketing and brand establishment campaigns in the U.S. Activities that bring the company face-to-face with its customers are extremely important to Harley-Davidson and really are what drives the company from the standpoint of its relationships with customers. Steve Piehl, Harley-Davidson's Director of Events & Consumer Initiatives, discusses the Harley-Davidson experience.
DVD
Grades 9-12, College, Adult
Approx. 4 minutes
2007
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