PC29730630
SECRETS OF BRANDING, THE: MARKETING
What's behind the label?

Discover the secrets behind the brands recognised the world over, as this insightful series looks at how brands are created and explores why some succeed where others fail.

Looking at the latest techniques and marketing strategies in Europe and America - including the use of social media and augmented reality - Secrets of Branding shows how luxury brands are often 'refreshed' to attract new generations of customers across the globe.

It reveals the secret marketing tactics of some of the world's most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into the do's and don'ts of brand development.

Note: This BBC production not available in Hong Kong, Macau, Taiwan, Mainland China, Japan, USA, Canada.
DVD
50 minutes
2014
GBP 195.00
 
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