PN08010207
BP: CREATING A GLOBAL BRAND
After completing a $120-billion acquisition program involving eight companies from around the world, British Petroleum launched a global campaign to 'rebound' itself and the eight acquired companies to a new identity...'BP'. The marketing strategy and global advertising program is explained by the V.P. Global Brands, Michel Van Eesbeek, Shot on location in London, England, with footage from BP operations worldwide.
DVD
Grades 9-12, College, Adult
Approx. 13 minutes
2003
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