PP08012219
COMPETING IN GLOBAL MARKETS
Featuring Cold Stone Creamery

More than any other time in history, business knows no borders. Globalization is transforming the world economy, creating new and unprecedented opportunities for businesses to market their goods and services. An effective global strategy enables businesses to tap new sources for materials and labor. The major world markets include North America, Western Europe, Latin America and the Pacific Rim. Cold Stone Creamery took its unique product offering into one of the most competitive Pacific Rim markets, Japan.
DVD
Grades 9-12, College, Adult
Approx. 7 minutes
2007
 
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