PS07580010
FOCUS ASIA BUSINESS LEADERS - SHUI ON: BRANDING PROPERTIES FOR SUSTAINABLE GROWTH IN CHINA
By Frederik Pretorius, Emily Ho
This Volume explores how Shui On, a large Hong Kong-based property developer, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a very large urban redevelopment project to build the now world-famous Xintiandi retail and entertainment centre. It also probes whether or not the company could repeat its success in other Chinese cities by exploiting the brand value of its flagship project.
DVD (With Business Case Booklet)
26 minutes
2006
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