PW01970228
ADVERTISING AND THE TV COMMERCIAL, THE: THE NIKE TV COMMERCIAL
Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial. Here the creative director of the advertising agency explains the thinking behind the commercial. He outlines their original brief and analyses the strategy they used to achieve the effect they wanted. This is followed by an explanation of the production of the commercial itself.
DVD
Grades 9-Adult
33 minutes
1992
USD 99.00
 
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