PY08012297
RELATIONSHIP MARKETING
Featuring The Little Guys
The Little Guys Home Electronics, located just south of Chicago, specializes in selling and installing home theater equipment. In only 12 years, the store has grown from a start-up company to an established business with annual sales of more than 10 million dollars. Even though Best Buy has a store right down the street, sales at The Little Guys continue to grow every year. How does a new company build a devoted following in such a short period of time? The Little Guys did it by building strong customer relationships.
DVD
Grades 9-12, College, Adult
Approx. 7 minutes
2007
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