TTO budgets are notoriously skimpy ¡ª and economic conditions haven't helped, to say the least. Many offices are struggling to operate effectively with fewer resources, and cost-cutting has gotten its fair share of attention by most. But there is another way to stretch your TTO budget that takes the opposite approach: adding resources and dollars from industry collaborators.
~ How to find and approach the right people within the targeted industry
~ Strategies for making your TTO the "go to" resource in the minds of faculty and industry
~ Tapping into a rich industry financial vein to support research, contests, start-up ventures, and other TTO activities
~ Building internal bridges with your grant and sponsored research departments, and using their expertise to ferret out funding for your department
~ How trust-building efforts with faculty can lead to better industry ties
~ Addressing conflict-of-interest challenges
~ Breeding an environment where faculty sees the value of the TTO and industry relationships
~ Bringing the student population into the mix
~ Effective PR, outreach and marketing techniques that keep you top-of-mind with industry
~ Metrics to support your position as a worthy industry ally
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