Multinational companies are aggressively marketing cigarettes to young people in developing countries - with devastating social costs.
This film visits Indonesia where low taxes and lax laws have turned the country into the third largest market for tobacco products in the world. Targeted by the industry's relentless marketing, Indonesians start young and die young.
"If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance.
The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day. That's about 80 million smokers
The behaviour of giant tobacco companies like Philip Morris and British American Tobacco are attacked as blatant breaches of corporate social responsibility.
Sampoerna, one of Indonesia's big three tobacco giants, was bought in 2005 by the world's largest tobacco corporation, Philip Morris International, creators of Marlboro and the Marlboro Man.
Over the years, Sampoerna's products could be credited with millions of premature deaths.
"Indonesia is a rogue state when it comes to tobacco control", claims David Stanford of Indonesia's Consumers Federation. ""Philip Morris is one of the most brilliant marketers in the world.
In a place like Indonesia what they're doing is they're making tobacco use a form of Western independence and growth."
Internal Philip Morris documents reveal the company's strategy. They want to entice young Indonesians to sample their deadly wares - and get them hooked.
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