VE08012215
BUSINESS-TO-BUSINESS MARKETING
Featuring High Sierra Sport Company
High Sierra Sport Company was founded in 1979 by the father and son team of Harry and Hank Bernbaum. Specializing in adventure travel equipment, High Sierra has since grown to become the tenth largest outdoor company in the United States. High Sierra's innovative product lines are sold worldwide to a broad range of consumers, ranging from professional athletes to business executives. But the company does not operates a single retail store, nor does it sell products through its website. Instead, High Sierra uses business-to-business marketing to sell its products.
DVD
Grades 9-12, College, Adult
Approx. 7 minutes
2007
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