VU08541309
INSIDE THE FOUNDERS: STUDIES IN BUSINESS LEADERSHIP - BIRCHBOX
Inside the Founders: Studies in Business Leadership presents a dozen case studies of highly successful enterprises. In each of the 7-12 minute case studies, the company founders will share their stories, philosophies, advice and inspiration, covering topics such as business planning, marketing, people management, sales, and more. These highly crafted segments are the result of hours of on location shooting with each of the founders.

The companies featured cover a wide array of market areas, such as consumer products, food, law, accounting, ecommerce, advertising, retail, and others. While some content contains industry specific advice, the case studies assume no prior industry knowledge and all feature practical business guidance that will prove useful to everybody from a student to a CEO.

Birchbox
Started in 2010 by two business school students, Birchbox is a leading online subscription service that sends its over 1 million subscribers 4-5 samples of beauty products a month. The company now generates over $125 million in revenue and is valued at $485 million.
DVD
College, Adult, A.P.
10 minutes
2017
 
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