VW31500111
REBRANDING AND REVITALIZING YOUR TTO: U.VA. INNOVATION CASE STUDY
This program explore how the foundation navigated to a new model for supporting innovation within and beyond the university.
You will learn how university tech transfer leaders:
~ Identified innovation as a strategic priority
~ Took the pulse of more than 400 researchers
~ Implemented changes to the organizational structure, policies and procedures
~ Adopted a new business model focused on service and business development
~ Communicated progress internally to staff
~ Partnered with peer offices to align resources and identify common goals
~ Gained consensus and approval from upper administration and board
~ Developed and launched a new brand
~ Leveraged university resources and expertise to minimize costs
~ Continue to elevate the role and visibility of innovation at the university and throughout the region
DVD
USD 197.00
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