WK07580005
FOCUS ASIA BUSINESS LEADERS - PHOENIX SATELLITE TELEVISION: THE ART OF BROADCASTING IN CHINA
By Yuen-ying Chan, Amir Hoosain
In presenting its family of channels as the Chinese TV viewers' window to the world, Phoenix was able to capitalise on ambiguities in China's regulatory environment to target news programming at mainland Chinese viewers. The Volume explores how the company needs to grapple with the challenges brought about by the convergence of telecommunications and broadcasting, the further liberalisation of China's media industry, and the gradual roll-out of digital TV networks around the country.
DVD (With Business Case Booklet)
28 minutes
2006
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