WT07580013
FOCUS ASIA BUSINESS LEADERS - CROWN WORLDWIDE: INTEGRATING CORPORATE SOCIAL RESPONSIBILITY IN BUSINESS
By Ali Farhoomand, Claudia H L Woo, Ricky Lai
Founded in 1965 by Jim Thompson, the Crown Worldwide Group is the world's largest privately held relocation company. The company operates in 55 countries and employs 5,000 employees.
Crown's success can be largely attributed to the founder's insistence on high service quality and continual improvement through innovative information technology. Thompson also has a strong passion for community development and CSR values have been at the heart of the company for decades. With customers becoming more aware of CSR, Thompson realized that the company's CSR had to be integrated strategy and day-to-day business operations. This volume explores the company's roadmap for successful CSR integration.
DVD (With Business Case Booklet)
18 minutes
2010
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