YG08012240
GLOBAL MARKET PLACE, THE
Domino's Pizza is one of many U.S. companies that have decided to enter the global marketplace to sell their products internationally. Domino's strategy of going global takes place through international licensing agreements with master franchisees who buy the rights to use Domino's products, brand name and management strategy to run Domino's businesses in a country outside of the U.S. It is the master franchisees who help Domino's navigate the many challenges of the global marketplace. Michael Lawton is the Executive Vice President of Domino's Pizza International. He manages all of the Domino's pizza business outside of the U.S. which includes over 3,000 stores.
DVD
Grades 9-12, College, Adult
Approx. 4 minutes
2007
Requirement
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