Directed by Grant Baldwin
Filmmakers and food lovers Jen and Grant dive into the issue of food waste from farm, through retail, all the way to the back of their own fridge.
We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?
Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant's addictive personality turns full tilt towards food rescue, the "thrill of the find" has unexpected consequences.
Featuring interviews with TED lecturer, author and activist Tristram Stuart, acclaimed author Jonathan Bloom, and food/agriculture scientist Dana Gunders, JUST EAT IT looks at our systemic obsession with expiration dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. JUST EAT IT brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.
Awards
~ Best Documentary, Best Documentary Director, Best Documentary Musical Score, Leo Awards
~ Audience Award, CPH:DOX
~ VIFF Impact Award, Must See BC Winner, Runner Up Documentary Audience Award, Vancouver International Film Festival
~ Emerging Canadian Filmmaker & Top 20 Audience Choice, Hot Docs
~ Top 20 Audience Choice, International Documentary Film Festival, Amsterdam
~ People's Choice Award, Calgary International Film Festival
~ Best Environmental Film, Sedona International Film Festival
~ Grand Jury Prize, Environmental Film Festival at Yale
~ Festival Choice, One Earth Film Festival
~ Best Canadian Documentary, Edmonton International Film Festival
~ Best Canadian Feature, Planet in Focus
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