ZW31500125
TECH TRANSFER MARKETING METRICS IN THE DIGITAL AGE: WHAT'S WORKING AND WHAT'S WASTING TIME AND MONEY?
Many TTOs struggle when it comes to devising meaningful marketing metrics that can help guide their marketing choices and demonstrate the results of their efforts to key stakeholders. This lack of data not only limits the ability of technology and marketing managers to adjust and plan for improvement, but also limits their ability to demonstrate the value of the TTO's hard work to administrators, who often only see results in terms of licenses and revenues.
~ How to create a metric set based on leadership expectations
~ How to devise an action plan based on your marketing results
~ Real-world data and guidance on tracking:
1. In-bound email requests
2. Out-bound email promotions
3. Unsolicited mass marketing vs individualized promotions
4. Brand vs. technology-focused marketing: which reigns supreme?
5. Social media: metrics for specific platforms and ways to maximize exposure
6. SEO and keyword best practices, as well as tracking and analysis strategies
DVD
USD 197.00
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