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With the emergence of social media technology and the Internet now dominating global communication, this expert-led program for upper secondary and higher-education viewers shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will learn that innovative and flexible marketing strategies are crucial to surviving in the digital world.
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Note : The above titles may have some territorial restrictions. Please feel free to send us an enquiry.
Got a great idea for a product or service and want to start an online business? It's a lucrative market with potential for big returns, but where do you start? This interview based production introduces viewers to a range of online business models, outlines how to create a business plan, set up and operate a business, as well as industry advice on avoiding common pitfalls. Interviewed for the program are Dr Brent Coker, Faculty Business and Economics, University of Melbourne, online business entrepreneurs Tom Koan, Director of www.kigu.co.uk, and Emma Osborne, Director www.supperlicious.co.uk. A program for senior secondary and higher education, in business and IT fields, it provides an insider's perspective on new ways of thinking in e-commerce.
Please contact us for primary and secondary schools pricing.
Note : The above titles may have some territorial restrictions. Please feel free to send us an enquiry.
In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort-a business's web site-and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
This course shows how to use the web development tool WebMatrix to create a dynamic web site that integrates HTML, CSS, and ASP.NET. Author Jess Chadwick explains the basics of creating a site, working with built-in templates, incorporating dynamic logic, and creating a consistent site style. The course also covers how to code with Razor syntax, easily manage data, and use web forms to gather data. Tutorials on security and caching are also included.
Google Analytics Essential Training with Corey Koberg shows how to use Google's widely used web analytics platform to generate detailed information about the visitors to a web site, giving insights into web site traffic, user behavior, and marketing effectiveness. This course covers account setup to understanding reports, while explaining how to extract insights from the vast array of data available.
In SharePoint 2010 Getting Started, author Simon Allardice walks through the first few hours a new user will spend with SharePoint working with Web sites, communities, content, and search. This course covers creating and using SharePoint sites, lists and libraries, how SharePoint streamlines teamwork, Office integration, and solutions for workflows and business intelligence.
In Word for Mac 2011 Essential Training, author Maria Langer shows how to create, format, and print a wide variety of documents in Microsoft Word 2011. The course covers building outlines, formatting text and pages, working with headers and footers, using themes and styles, adding multimedia, and more. It also shows how to customize and automate Word 2011, including how to record macros.
Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here's how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies.
Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating "site speak" into your target's language, and revving up flat content by making use of the Web's special powers.
This Australian-made, curriculum fit program looks at the impact that e-business has had, and continues to have, on the operations of small and large businesses today. It's not just a case of being up with the latest trends and technology, in some cases, whether or not e-business is embraced by an organisation, can mean the difference between success and failure. Featuring case studies of Snowgum and Wishlist, we explore what is e-business and how it is used, the potential pitfalls, and incorporating ICT into a business operation. Andrew Coutts from Snowgum and Adrian Finlayson from Wishlist explain how their companies, and the commercial world in general, are not only turning to e-business as another way to achieve sales ¡V but relying on it in all facets of their business operations. This program is an ideal way to introduce e-business to middle and senior level students, and provides an excellent base from which to explore further case studies.
Please contact us for primary and secondary schools pricing.
Note : The above titles may have some territorial restrictions. Please feel free to send us an enquiry.
Over the past ten years, most companies have established a presence on the Internet. A web site can be a good way to contact, inform and market to consumers. Unfortunately, even professionally designed web sties can be difficult to navigate. In order to be effective, a site needs to be customer oriented and easy to use. Manifest Digital is a marketing and design firm whose philosophy is based on user-centered principles. When creating a site, their design decisions are based on customer needs.
Starting with his system for getting organized and ending with final output, Apple Certified Trainer Larry Jordan covers all the details of creating and editing with Final Cut Pro 6 Essential Editing. He provides an in-depth overview of the application and its interface, and demonstrates how to plan, create, edit, and export professional digital video projects.
Episode 2 of exciting new series on business trends looks at the resurgence of online money-making. After the '90s dot-com bubble burst, the web was a dangerous place to invest. But online business is on the rise again, inspiring thousands of inventive entrepreneurs. But just how easy is it to find a fortune on the web? As people all over the world use the internet more and more, the opportunities for e-business are huge, and Fortune Hunters has scoured the country for savvy entrepreneurs.
In Montreal, Marisa Ramonda's eco-handbags.ca is an online retail outlet that sells purses and bags made of recycled materials. In Vancouver, David Verlee and his partners are using the internet to sell socks like a magazine subscription - a new pair arrives every month. And in Toronto, Ali and Alex de Bold are the fortune hunters in the hottest part of the this trend: social networking.
DVD / 2007 / (Grades 9-12, Post Secondary, Adult Education) / 22 minutes
Peet's still roasts its coffee beans by hand daily to ensure quality and freshness. They roast "to-order," not keeping any inventory on hand. This is complicated since Peet's sells 32 different varieties of beans, plus decaf. Peet's meets its challenge of completing and shipping orders through an information management system that has been adapted to meet the company's changing needs. This system helps Peet's to keep track of the different orders and all of the special customizations required for each one.
By 2007, 77% of internet users over the age of 13- about 131.3 million people-will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.
How would you like to gamble with 70 million dollars of investor's money? Bill DiNardo is betting that Canadians will buy their apples and Windex and cookies by computer. This episode explores the new and risky business of on-line grocery shopping.
DVD / 2000 / (Grades 10-12, Post Secondary, Adult Education) / Approx. 6 minutes
In this PowerPoint® presentation, students will be drawn into the innovative field of e-commerce. With a detailed look at the various aspects associated with the industry, including the use of online systems such as PayPal® and Verisign®, students will become familiar with the jargon and practices used in forming e-commerce and online sales strategies. Additionally, students will learn the value of the Internet in today's society and the various methods for implementing a Web site.
This presentation will explore the world of online advertising. Students will explore what is defined as online advertising, and learn and analyze its different forms. During this discussion, students will analyze the qualities of each type of online advertising. They will also examine the costs and statistics of online advertising as a whole.