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E-COMMERCE AND TECHNOLOGY
Featuring: David Hills
Now that you're up and running, what's next? For most, it's how to monetize
your site. Learn how to evaluate the effectiveness of your pay-per-click campaign,
and how to reap revenue from your site by providing visitors with relevant
advertising.
| Item no. |
: |
KE02460235 |
| Format |
: |
DVD |
| Duration |
: |
48 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 89.00 |
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Featuring:
Michael Gold
Here's an entry-level, crash course on new technologies that everyone's
talking about. You'll see examples, get some advice on how to do it yourself,
and find out why you should care.
| Item no. |
: |
GG02500236 |
| Format |
: |
DVD |
| Duration |
: |
52 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 89.00 |
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Featuring: Ulla McGee
People use the Web differently from the way they use other media-and your
marketing strategy will miss the target if it doesn't reflect this reality.
Learn how to narrow your objectives, refine your message, and measure your
actual Web marketing performance.
| Item no. |
: |
AM00300237 |
| Format |
: |
DVD |
| Duration |
: |
43 minutes |
| Price |
: |
USD 89.00 |
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Featuring:
Matt McAlister
New RSS readers, browsers, and search tools could have a great impact
on your site. Jump into the remix culture and participate in the Web 2.0
world using tagging, microformats and wikis.
| Item no. |
: |
LA02460238 |
| Format |
: |
DVD |
| Duration |
: |
43 minutes |
| Price |
: |
USD 89.00 |
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Featuring: Brian Lappin
Is your site ready for overhaul? Where do you start? Learn the strategies
and tools you need to begin the process, and how to weigh the inevitable costs
and risks against the potential benefit you could achieve.
| Item no. |
: |
LN02500239 |
| Format |
: |
DVD |
| Duration |
: |
41 minutes |
| Price |
: |
USD 89.00 |
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Featuring:
Bruce McCurdy
You don't have to be a search engine guru to increase traffic to your
site. Here's an overview of specific techniques that you--and your tech and
marketing departments--should have on your radar.
| Item no. |
: |
PP00300240 |
| Format |
: |
DVD |
| Duration |
: |
40 minutes |
| Price |
: |
USD 89.00 |
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Featuring: Charlene Li
There's a whole new Web out there, based on conversational interactions
and two-way communication. Learn how to use new-technologies that change your
site from a passive electronic billboard into a dynamic, relationship-building
experience.
| Item no. |
: |
FY02460241 |
| Format |
: |
DVD |
| Duration |
: |
49 minutes |
| Price |
: |
USD 89.00 |
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Featuring:
Tiffany Shlain
Current trends and the new sense of community. Where we've been and where
we're going in cyberspace. Tiffany Shlain provides an overview along with
her unique perspective on what you need to know, now.
| Item no. |
: |
YE02500242 |
| Format |
: |
DVD |
| Duration |
: |
57 minutes |
| Price |
: |
USD 89.00 |
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Featuring: Jon Hart, Esq.
Copyright, content acquisition, fair use. Privacy policies, visitors'
agreements, advertising and deal-making. Jon Hart explains how to protect
your content and your brand, as new applications of traditional legal concepts
are put to the test on the Web.
| Item no. |
: |
TA00300243 |
| Format |
: |
DVD |
| Duration |
: |
69 minutes |
| Price |
: |
USD 89.00 |
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Featuring:
Michael Gold
Nothing loses visitors faster than a website that frustrates or confuses.
Learn how to demystify baffling navigation, sharpen fuzzy identities, and
translate "site speak" into user-friendly language that makes your visitors
feel at home.
| Item no. |
: |
KN02460244 |
| Format |
: |
DVD |
| Duration |
: |
57 minutes |
| Price |
: |
USD 89.00 |
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Featuring: Nick McLain
The most critical information for your website is also the cheapest to
gather and organize. Find out which data sets are the most important, and
how to apply what you learn to your content and layout.
| Item no. |
: |
PA02500245 |
| Format |
: |
DVD |
| Duration |
: |
47 minutes |
| Price |
: |
USD 89.00 |
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Featuring:
Michael Zimbalist
When users come to your site, what do they experience? Learn about the
Online Publishers Association study, and what research shows will keep people
engaged in your website--and what will bring them back!
| Item no. |
: |
WS00300246 |
| Format |
: |
DVD |
| Duration |
: |
32 minutes |
| Price |
: |
USD 89.00 |
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Featuring:William H. (Bill) Gates
Chairman and Chief Software Architect of Microsoft Corporation
Program Highlights:
Prototypes of new devices that will change the ways we learn and
communicate.
The web services dream and future of e-commerce.
The critical need for research--what we've learned, and what's on the
horizon.
In this lively and informative presentation, Bill Gates gives you his
perspective on where technology is going from where it is today. Expanding
on his belief that we're still "really just at the beginning," he shares
his goals for the current decade-advances in networking and application interactivity;
increases in reliability and ease of use; and improvements in productivity,
as information sharing becomes more and more efficient.
During a candid question and answer session fielded by John Hennessy,
Gates responds to issues ranging from privacy to security concerns; and from
intellectual property protection to current limitations on broadband access.
| Item no. |
: |
TF02500012 |
| Format |
: |
DVD |
| Duration |
: |
57 minutes |
| Copyright |
: |
2002 |
| Price |
: |
USD 95.00 |
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Featuring:
Betty Baker
The US high-tech industry faces considerable challenges today in spite
of a recent upswing in jobs and exports. Betty Baker presents statistics that
detail the failure of our education system to meet current demands for highly
skilled workers, especially those with the critical thinking skills of math
and science. She also pinpoints government policies that put us at a disadvantage
in global trade and R&D, while affirming her belief that concerted action
now can reverse negative trends and help put the US economy back on track.
| Item no. |
: |
FA02460250 |
| Format |
: |
DVD |
| Duration |
: |
35 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 95.00 |
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Featuring:Bill Moggridge, Principal
and Founder, IDEO
Highlights:
Film clips of ground-breaking innovators, including the creators
of Google, I-mode, and the Sims.
The humble beginnings of today's nearly universal components. (Why
the mouse?)
The role of metaphor in market acceptance of new designs.
From the perspective of consumers, what matters most with any new product?
The way it behaves. Does the design work? Is it beautiful? Is it intuitive?
Is it fun? In the long run, users don't want to think about the product itself-they
want to think about what they want to do with it. Successful designs require
an interdisciplinary approach that not only evaluates technology but also
considers the quality of the user experience. Bill Moggridge, a pioneer in
the field of interaction design, explains the importance of combining the
science of research with the aesthetics of design.
| Item no. |
: |
WC02500055 |
| Format |
: |
VHS |
| Duration |
: |
43 minutes |
| Copyright |
: |
2003 |
| Price |
: |
USD 95.00 |
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Featuring:Jonathan
Hart, Partner, Dow, Lohnes and Albertson, PLLC
Managing a website involves signing off on a host of legal questions,
from who owns the underlying code to what happens if you forget to run a
partner's banner ad.
How should you structure these relationships? Attorney Jon Hart outlines
what you need to consider when you are "Doing the Deals."
Highlights:
The two dimensions of contracts--coming to terms vs. allocation
of risks
Outsourcing your website construction - do you need to own the design?
Agency vs. independent contractor status
Term sheets vs. letters of intent
The importance of keeping options open
Specific requirements for advertising contracts
Jon advises us that, when all is said and done, good contracts are not
designed to win litigation, but to avoid it.
| Item no. |
: |
PR02460060 |
| Format |
: |
DVD |
| Duration |
: |
50 minutes |
| Copyright |
: |
2003 |
| Price |
: |
USD 89.00 |
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Featuring: Ulla McGee, General Manager
Ulla McGee sets theory aside, and explains what has actually worked and
not worked for driving traffic to her company's site. Ulla focuses on five
approaches.
Email marketing - providing double-opt-in, easy unsubscribe, an up-front
privacy policy, and most important: meaningful content.
Buying keywords on search engines - the benefits (and two pitfalls) of
using Google and Overture.
Offline communications - the least expensive traffic builder to date for
PCWorld.
Barter deals - the art of identifying complementary sites.
Content deals - why branding opportunities can be worthless.
Whether your site's purpose is to sell products or market your firm, Ulla's
real-world experience will provide useful guidance in your own Web marketing
efforts.
| Item no. |
: |
BN02500064 |
| Format |
: |
DVD |
| Duration |
: |
30 minutes |
| Copyright |
: |
2003 |
| Price |
: |
USD 89.00 |
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