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STRATEGY AND GENERAL MANAGEMENT
The FocusAsia Business
Leaders Case Study and Video Series profiles leading Asian enterprises and
their senior executives. From property development and manufacturing to
biotechnology and offshoring, the Series features some of the most successful
companies in Asia - from China to Singapore, Japan to India.
Each Volume contains a comprehensive case study of a featured corporation
along with a 30-mintue DVD developed in cooperation with Journalism and
Media Studies Centre and produced by Emmy award-winning producer, Jim Laurie.
The case study shows how these firms are using their entrenched competitive
position at home to expand into global market. The video features the CEO
and other senior managers discussing their firm's operations, culture and
strategic outlook. The viewers will get a close look at the inner workings
of the executive suite and the role it plays in formulating and executing
the firm's strategy. Educators will also have access to accompanying teaching
notes, which highlight specific teaching and learning objectives guiding
each case.
This eleven-part Series provides a rich teaching and learning environment
for courses in strategic management, organizational behavior and leadership.
| Item no. |
: |
PT07580012 |
| Format |
: |
11 DVDs (With Business Case Booklet) |
| Duration |
: |
Approx. 330 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 2595.00 |
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Cathy Enz, Ali Farhoomand, Pauline Ng
Singapore-based Banyan Tree has niche positions in three core areas:
hotels and resorts, spas and retail. With more than 120 international awards
and accolades, and a successful IPO in June 2006, Ho Kwon Ping has ambitious
expansion plans. The Volume shows the challenges surrounding global branding
of an Asian villa-themed spas and resort business. The dangers of brand dilution
are addressed within the context of developing a niche market based on customer
experience.
| Item no. |
: |
MV07580001 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Michael Enright, Venkat
Subramanian, Jeroen van den Berg
Following a successful IPO in April 2004, Biocon - India's foremost biotech
company - is in the midst of an ambitious overhaul. Long dependent on revenues
from the production of enzymes and generic drugs, the Company feels competitive
pressures from within the country, as well as from other developing economies
such as China. The Volume shows how the company's founder, Kiran Mazumdar-Shaw,
intends to take the company to the next level by transforming Biocon from
a producer of generics into India's first true innovator in the field of
biotechnology.
| Item no. |
: |
NH07580002 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Yuen-ying Chan, Ali Farhoomand, Pauline Ng
HKET Group, a successful financial newspaper publisher, has used diversification
and differentiation as the cornerstone of its corporate strategy. Over the
span of nearly 20 years, the Group has extended into book publishing, multimedia
services, electronic information services, recruitment advertising and training.
The Volume demonstrates the challenge of managing a diverse but interrelated
portfolio of companies. Lawrence Fung's management philosophy of "differentiate
or die" drove many of its diversified products to number one positions within
their respective market segments.
| Item no. |
: |
PT07580003 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Ali Farhoomand, Amir Hoosain,
Shirley Chan
The Hong Kong Jockey Club, with a statutory monopoly on horse racing,
football betting and lotteries, is not only the territory's largest single
taxpayer, it is also its largest charity and community benefactor. The Volume
explores how the company has to tackle the threat posed by illegal and unauthorised
offshore gambling operators, and how it should reposition itself. It also
highlights the paradox of producing a sustainable betting turnover without
being perceived as promoting gambling in the community.
| Item no. |
: |
WB07580004 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Yuen-ying Chan, Amir Hoosain
In presenting its family of channels as the Chinese TV viewers' window
to the world, Phoenix was able to capitalise on ambiguities in China's regulatory
environment to target news programming at mainland Chinese viewers. The
Volume explores how the company needs to grapple with the challenges brought
about by the convergence of telecommunications and broadcasting, the further
liberalisation of China's media industry, and the gradual roll-out of digital
TV networks around the country.
| Item no. |
: |
WK07580005 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Ali Farhoomand, Kavita
Sethi
In one of the largest acquisitions in India, technology giant IBM took
over Daksh eServices Ltd in April 2004. Since its inception, Daksh eServices
had mirrored the fiery growth of the Indian business process outsourcing
(BPO) sector. In the short span of four years, it had acquired 6,000 employees
with facilities in five locations. The Volume examines the issues surrounding
different financing models opened to a start-up by weighing the pros and
cons of different options. It also gives a detailed overview of BPO and business
process transformation.
| Item no. |
: |
GT07580006 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Ali Farhoomand, Tom Hout, Amir Hoosain
As high-end watches became more and more a status and fashion symbol
in the 1990s and 2000s, Seiko, arguably the world's foremost innovator in
the watch industry, had to deal with the issues surrounding stagnant sales
and ambiguities surrounding its brand. The Volume demonstrates how Shinji
Hattori, a great-grandson of Seiko founder Kintaro Hattori and current president
and CEO, tries to lift the Company's brand and margins through technological
innovation and brand repositioning.
| Item no. |
: |
TK07580007 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Ali Farhoomand, Emily
Ho
This Volume discusses how MTR Corporation transformed itself from a local
transportation company to become a global player. Despite MTR's proven rail-property
model in Hong Kong, the company is faced with a new set of economic, cultural,
regulatory and operational challenges abroad. This case illustrates the
growth model of a local company during internationalisation and the trade-offs
involved in its strategic decisions.
| Item no. |
: |
JB07580008 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Michael Enright, Emily Ho
Pearl River Piano (PRP) is a classic Chinese success story: the manufacturing
company used Western know-how to develop its core competencies and ultimately
dominated the local market. Venturing into the international market, PRP
uses its advantages as a national champion to build a global brand. The Volume
explores whether a state-owned enterprise would be able to develop a strong
brand to operate and compete in global markets. It also sheds light on branding
issues in businesses sensitive to skills and refinement.
| Item no. |
: |
BR07580009 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Frederik Pretorius, Emily
Ho
This Volume explores how Shui On, a large Hong Kong-based property developer,
leveraged its established relationship with the Shanghai government to obtain
the rights to participate in a very large urban redevelopment project to
build the now world-famous Xintiandi retail and entertainment centre. It
also probes whether or not the company could repeat its success in other
Chinese cities by exploiting the brand value of its flagship project.
| Item no. |
: |
PS07580010 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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Ali Farhoomand, Kineta Hung, Grace Loo
WE Worldwide Partners, a start up advertising venture focusing on China
market, is at a crucial point in its expansion strategy. Viveca Chan, the
visionary force behind WE's conception, has to evaluate the viability of
WE's business model and growth strategy in the fast-moving and dynamic China
market. The Volume explores how WE can position itself as "the third force"
in a market dominated by the international advertising agencies, on one hand,
and crowded by the small, local independent agencies, on the other.
| Item no. |
: |
AL07580011 |
| Format |
: |
DVD (With Business Case Booklet) |
| Duration |
: |
Approx. 30 minutes |
| Copyright |
: |
2006 |
| Price |
: |
USD 295.00 |
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