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The FocusAsia Business Leaders Case Study and Video Series profiles leading Asian enterprises and their senior executives. From property development and manufacturing to biotechnology and offshoring, the Series features some of the most successful companies in Asia - from China to Singapore, Japan to India.
Each Volume contains a comprehensive case study of a featured corporation along with a 30-mintue DVD developed in cooperation with Journalism and Media Studies Centre and produced by Emmy award-winning producer, Jim Laurie.
The case study shows how these firms are using their entrenched competitive position at home to expand into global market. The video features the CEO and other senior managers discussing their firm's operations, culture and strategic outlook. The viewers will get a close look at the inner workings of the executive suite and the role it plays in formulating and executing the firm's strategy. Educators will also have access to accompanying teaching notes, which highlight specific teaching and learning objectives guiding each case.
This eleven-part Series provides a rich teaching and learning environment for courses in strategic management, organizational behavior and leadership.