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Retail Management

SME CASE STUDY: UNWINED - INTRODUCING HOSPITALITY TO RETAIL

Mark and Meredith Telfer purchased what a franchised retail cleanskin wine outlet. Over the course of nine years they worked the business hard ultimately transforming it into a unique wine bar, complementing the now more up-market wine and boutique beer retail section of their business. Their slogan is 'Come for a glass, leave with a bottle'. This video explores the journey of a small business as it re-invents itself across a decade. It looks at making business decisions, opportunities for growth and sustainability, planning and implementing change to meet customer demands. It presents an excellent case study for learners in courses related to Business Studies, Small Business Management and Hospitality.

DVD (With English Subtitles) / 2014 / (Middle Secondary - Professional) / 15 minutes

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MINIMISE THEFT

Although most people love retail shopping and are there to buy products or services, the reality today is that theft is a significant part of the retail environment. So, as an employee, a big part of your job is to help stop this. But how do you do that? In this program, we explore the main ways this is done. It covers routine store security systems and procedures, and how you apply these to merchandise, cash, and equipment. Featuring interviews from two leading authorities on the subject one a retailer, one a security systems expert this is a practical and informative resource covering ways you can help minimise theft.

DVD (With English Subtitles, CD-ROM) / 2011 / (Senior Secondary - Professional) / 23 minutes

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ORGANISE AND MAINTAIN WORK AREAS

When you go shopping, the first thing that stands out is how clean a shop is. If it's dirty or just plain messy, chances are you'll walk straight out. As an employee, a dirty workplace also means more hazards for you. With a focus on one of Australia's leading food retailers Burger Edge we explore the key skills you need to organise and maintain work areas, maintain safety standards, clean work areas and maintain equipment. Filmed in a dynamic contemporary retail environment, this is a practical and information-packed introduction to the systems and processes that keep work areas clean.

DVD (With English Subtitles, CD-ROM) / 2011 / (Senior Secondary - Professional) / 22 minutes

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PERFORM STOCK CONTROL PROCEDURES

In a successful retail business, your stock will turnover frequently. The more people buy it, the more you'll need to replace it. But how do you actually keep track of what's come in, what's gone out and what's out the back? In this program we take a comprehensive look at the skills, knowledge and attitudes required to handle stock in a retail environment. Filmed at the flagship store of Kryolan Cosmetics, we examine the importance of clean work areas, how to process goods safely, the best ways to receive and process incoming goods, how to process and store goods appropriately, and finally how to rotate stock.

DVD (With English Subtitles, CD-ROM) / 2011 / (Senior Secondary - Professional) / 21 minutes

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FRANCHISING

Discusses the franchising industry structures of product-trade name and business-format franchises. Outlines both the advantages and disadvantages of an entrepreneur going into business as a franchise compared to being an independent operation. Includes in-store footage and interviews with franchisors as to why they elected to expand operations through franchising rather than internally financed growth. Special sections on franchisee qualifications and the importance of due diligence in buying a franchise. Includes some lists such as the fastest-growing and lowest-cost franchises; sources of franchise information such as the IFA, Internet, and franchise expos; special programs for minorities and veterans; and current trends in franchising.

DVD / 2010 / 23 minutes

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APPLY POINT OF SALE HANDLING PROCEDURES

The financial aspects of any retail store are vital to business success. It needs to be fast and accurate to help keep the business flowing well. Critical to this is good Point of Sale (POS) service and practice. This incorporates understanding and operating POS equipment, processing transactions, completing sales, cash and non cash handling, balancing the register, reconciliation of takings & accuracy of reporting. In this program we see and hear from a leading retail industry expert about how the systems work to make the retail experience a fast and smooth operation that keeps their business responsive and successful, and hear about the ways to optimise effectiveness of retail POS handling. This is an educational and practical look at this vital area of the retail industry.

DVD (With English Subtitles, CD-ROM) / 2009 / (Junior Secondary - Professional) / 21 minutes

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CUSTOMER SERVICE EXCELLENCE IN THE RETAIL INDUSTRY

The modern retail environment is extremely competitive. With the expanding capabilities of electronic trading, the personal shopper is becoming more discerning and the retailer can no longer just meet customer needs. Today it's vital that they anticipate and exceed their customer's expectations. Indeed going beyond expectations of standard customer service has become the key point of difference in the retailer's quest to survive and grow. This exciting program examines how several award-winning retailers achieve customer service excellence. It examines who customers are, defines products, facilities and services, explores the vital role that good communication plays, looks at the most effective ways to handle complaints and examines how best to serve customers with special needs. This is a practical and informative look at modern customer service excellence in the retail industry.

DVD / 2009 / (Junior Secondary - Professional) / 32 minutes

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OCCUPATIONAL HEALTH AND SAFETY IN THE RETAIL INDUSTRY

In Australia, accidents in the retail workplace cost millions of dollars per year in direct costs and loss of production. Every year many people suffer a long-term injury, which affects their ability to work and enjoy life. Some even die. Employers and employees have legal responsibilities to keep workplaces safe and to reduce these risks, and the retail environment has some unique OHS conditions that you need to be aware of. In this program we hear from both WorkSafe Victoria and the Shop Distributive and Allied Employees Association, as well as coal-face expertise from leading retailer Woolworths about the effects of workplace injuries, legal obligations, employer responsibilities, employee responsibilities, the main types of injuries and what to do if there is an OH&S issue. A positive and pro-active look at the issues and how to make your retail workplace safe.

DVD / 2009 / (Junior Secondary - Professional) / 32 minutes

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RETAIL SITE SELECTION

Discusses the important considerations for entrepreneurs in selecting retail locations. Covers freestanding sites, business-associated sites, renovated CBDs, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, negotiating leases, & lease restrictive covenants. A new section shows how to use the Internet for site-selection data such as Census Bureau demographics, state transportation department traffic counts, and computer-modeling location consulting firms. Examples include a clothing-store chain, a homefurnishing store chain, two fast-food chains, an equipment-rental chain, and specialty stores.

DVD / 2009 / 23 minutes

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MULTICULTURALISM: HOW RETAILERS REPOSITION THEMSELVES TO ADDRESS ETHNIC DIVERSITY

In a time where the "one size fits all" concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity.

DVD / 2007 / 20 minutes

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PROMOTION AND PRICING STRATEGIES

Featuring Wild Oats Market

Based in Boulder, Colorado, Wild Oats Markets is a specialty food retailer that sells natural, organic, premium and gourmet foods. Starting in 1987 with a single store, the company now operates more than 110 stores in 24 states. Wild Oats Markets attracts and markets to a specific customer base. They use education and information to drive sales through all elements of their promotional mix.

DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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RETAILERS, WHOLESALERS, & DIRECT MARKETING

Featuring BP Connect

You're on your way home. You and your car are both low on fuel. You need to get gas and a good cup of coffee. Something other than a stale brew that's been sitting on the burner for hours. And a sandwich would really hit the spot. Isn't there someplace that can satisfy all your needs? Now there is. Welcome to BP Connect! Offering an extensive line of on-the-go foods and beverages is the next step in service station convenience retailing.

DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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RETAILING

Featuring Staples

Creating a strategy for growth is an important step in any business. Some growth strategies focus on current customers while others choose to develop new customers. Different strategies apply to different types of customers. For Staples, a leader in the office supply market, a major growth strategy solution was to connect with their current customer base through a segment of their business that had been overlooked - copying and printing.

DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 4 minutes

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