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Retailing

MINIMISE THEFT

Although most people love retail shopping and are there to buy products or services, the reality today is that theft is a significant part of the retail environment. So, as an employee, a big part of your job is to help stop this. But how do you do that? In this program, we explore the main ways this is done. It covers routine store security systems and procedures, and how you apply these to merchandise, cash, and equipment. Featuring interviews from two leading authorities on the subject one a retailer, one a security systems expert this is a practical and informative resource covering ways you can help minimise theft.

DVD (With English Subtitles, CD-ROM) / 2011 / (Senior Secondary - Professional) / 23 minutes

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ORGANISE AND MAINTAIN WORK AREAS

When you go shopping, the first thing that stands out is how clean a shop is. If it's dirty or just plain messy, chances are you'll walk straight out. As an employee, a dirty workplace also means more hazards for you. With a focus on one of Australia's leading food retailers Burger Edge we explore the key skills you need to organise and maintain work areas, maintain safety standards, clean work areas and maintain equipment. Filmed in a dynamic contemporary retail environment, this is a practical and information-packed introduction to the systems and processes that keep work areas clean.

DVD (With English Subtitles, CD-ROM) / 2011 / (Senior Secondary - Professional) / 22 minutes

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PERFORM STOCK CONTROL PROCEDURES

In a successful retail business, your stock will turnover frequently. The more people buy it, the more you'll need to replace it. But how do you actually keep track of what's come in, what's gone out and what's out the back? In this program we take a comprehensive look at the skills, knowledge and attitudes required to handle stock in a retail environment. Filmed at the flagship store of Kryolan Cosmetics, we examine the importance of clean work areas, how to process goods safely, the best ways to receive and process incoming goods, how to process and store goods appropriately, and finally how to rotate stock.

DVD (With English Subtitles, CD-ROM) / 2011 / (Senior Secondary - Professional) / 21 minutes

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APPLY POINT OF SALE HANDLING PROCEDURES

The financial aspects of any retail store are vital to business success. It needs to be fast and accurate to help keep the business flowing well. Critical to this is good Point of Sale (POS) service and practice. This incorporates understanding and operating POS equipment, processing transactions, completing sales, cash and non cash handling, balancing the register, reconciliation of takings & accuracy of reporting. In this program we see and hear from a leading retail industry expert about how the systems work to make the retail experience a fast and smooth operation that keeps their business responsive and successful, and hear about the ways to optimise effectiveness of retail POS handling. This is an educational and practical look at this vital area of the retail industry.

DVD (With English Subtitles, CD-ROM) / 2009 / (Junior Secondary - Professional) / 21 minutes

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CUSTOMER SERVICE EXCELLENCE IN THE RETAIL INDUSTRY

The modern retail environment is extremely competitive. With the expanding capabilities of electronic trading, the personal shopper is becoming more discerning and the retailer can no longer just meet customer needs. Today it's vital that they anticipate and exceed their customer's expectations. Indeed going beyond expectations of standard customer service has become the key point of difference in the retailer's quest to survive and grow. This exciting program examines how several award-winning retailers achieve customer service excellence. It examines who customers are, defines products, facilities and services, explores the vital role that good communication plays, looks at the most effective ways to handle complaints and examines how best to serve customers with special needs. This is a practical and informative look at modern customer service excellence in the retail industry.

DVD / 2009 / (Junior Secondary - Professional) / 32 minutes

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OCCUPATIONAL HEALTH AND SAFETY IN THE RETAIL INDUSTRY

In Australia, accidents in the retail workplace cost millions of dollars per year in direct costs and loss of production. Every year many people suffer a long-term injury, which affects their ability to work and enjoy life. Some even die. Employers and employees have legal responsibilities to keep workplaces safe and to reduce these risks, and the retail environment has some unique OHS conditions that you need to be aware of. In this program we hear from both WorkSafe Victoria and the Shop Distributive and Allied Employees Association, as well as coal-face expertise from leading retailer Woolworths about the effects of workplace injuries, legal obligations, employer responsibilities, employee responsibilities, the main types of injuries and what to do if there is an OH&S issue. A positive and pro-active look at the issues and how to make your retail workplace safe.

DVD / 2009 / (Junior Secondary - Professional) / 32 minutes

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RETAIL SITE SELECTION

Discusses the important considerations for entrepreneurs in selecting retail locations. Covers freestanding sites, business-associated sites, renovated CBDs, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, negotiating leases, & lease restrictive covenants. A new section shows how to use the Internet for site-selection data such as Census Bureau demographics, state transportation department traffic counts, and computer-modeling location consulting firms. Examples include a clothing-store chain, a homefurnishing store chain, two fast-food chains, an equipment-rental chain, and specialty stores.

DVD / 2009 / 23 minutes

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RETAILERS, WHOLESALERS, & DIRECT MARKETING

Featuring BP Connect

You're on your way home. You and your car are both low on fuel. You need to get gas and a good cup of coffee. Something other than a stale brew that's been sitting on the burner for hours. And a sandwich would really hit the spot. Isn't there someplace that can satisfy all your needs? Now there is. Welcome to BP Connect! Offering an extensive line of on-the-go foods and beverages is the next step in service station convenience retailing.

DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 7 minutes

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RETAILING

Featuring Staples

Creating a strategy for growth is an important step in any business. Some growth strategies focus on current customers while others choose to develop new customers. Different strategies apply to different types of customers. For Staples, a leader in the office supply market, a major growth strategy solution was to connect with their current customer base through a segment of their business that had been overlooked - copying and printing.

DVD / 2007 / (Grades 9-12, College, Adult) / Approx. 4 minutes

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CHASE BANK: THE NEW FACE OF RETAIL BANKING

JP Morgan Chase recently purchased Bank One, making them the largest retail-banking network in the United States. Retail banking has changed dramatically from the checking and savings account business. The program explores the "new" retail bank from checking to sophisticated investing, direct deposits to on-line banking, and large commercial bank centers to small community branches.

DVD / 2005 / (Grades 9-12, College, Adult) / Approx. 10 minutes

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RETAILING IN EUROPE

Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising apparel retailers, auto dealers, etc. special topics include social/cultural differences and retail implications of the European Union.

DVD / 2000 / 28 minutes

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BUSINESS DYNAMICS - CREATIVE MARKETING: WHOLESALE, RETAIL, PHYSICAL DISTRIBUTION

Marshall Industries is redefining the roles of traditional wholesaling and physical distribution. The highly successful 'value-added' distribution company bundles, distributes, and assembles electronic components for major electronics firms in the world.

DVD / 1995 / (Grades 9-12, College, Adult) / 12 minutes

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PROFESSIONAL RETAIL SELLING

Provides an overview of the selling skills needed in the retail setting. Covers the principles of retail selling such as asking questions, closing techniques, and suggestion selling.

DVD / 1992 / 19 minutes

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STARTING AND RUNNING RETAIL STORES

Carol Schroeder, gift store owner, Janice Durand, toy store owner, and Russell Machus, men's clothing store owner, talk about how to successfully take an idea and convert it into a successful retail operation. They cover leasing the store, stocking, hiring employees, and running the store for a profit.

DVD / 1983 / (College through Adult) / 30 minutes

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4 P'S, THE

Product, price, place and promotion are the four components marketing managers focus on when making decisions. This presentation discusses how these functions of the marketing mix contribute to a business' strategy and achievements. Various examples of marketing techniques are given and how they fall into each category of the 4 P's. This presentation also discusses the importance of coordination and communication throughout the use and implementation of the 4 P's.

CD-ROM (Win, PowerPoint Presentation (37 slides))

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ADVERTISING WITH BILLBOARDS

This presentation provides a description of the advertising medium known as outdoor media, which includes billboards. It relays important information regarding the growing popularity of billboards as an advertising medium. It provides an in-depth description of each individual type of billboard available, and provides an outline of the processes involved in advertising through billboards.

CD-ROM (Win, PowerPoint Presentation (49 slides))

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ARTISTIC MERCHANDISING DESIGN

Store displays are an important merchandising concept that helps businesses increase the overall effectiveness of their store layout and their company as a whole. This presentation discusses how the artistic design of displays plays a big role in the success of marketing attempts. Various artistic features are examined, and examples are provided for each. The presentation also includes tips to choose the best display for different types of products.

CD-ROM (Win, PowerPoint Presentation (67 slides))

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BASIC MERCHANDISING CONCEPTS

Merchandising is a very complex marketing tool that incorporates a variety of different methods. It is an important factor in determining the overall success of a business. This presentation discusses the importance of companies implementing merchandising techniques into their business strategy. Each method is evaluated in detail along with the advantages and disadvantages of each.

CD-ROM (Win, PowerPoint Presentation (55 slides))

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CALCULATING PRICES & DISCOUNTS

Since consumers are most concerned with finding the best deal available, it is crucial that they be informed when it comes to calculating discounts. This presentation provides useful information on how to figure sales into the final price along with the difference in state sales tax. The ability to determine the best offer from a list of choices is also demonstrated.

CD-ROM (Win, PowerPoint Presentation (35 slides))

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CLOSING THE SALES

Closing the sale is the most important part of the sales process. If sales are not finalized companies do not succeed and make profits. This presentation discusses the importance of using effective methods to close the sale. Various techniques are examined along with examples of each. The presentation also explains the components of closing a sale along with the last step, following up with the customer.

CD-ROM (Win, PowerPoint Presentation (44 slides))

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CONSUMER RIGHTS

This presentation will explain the Consumer Bill of Rights through real-world examples. Students will examine the laws associated with consumers, and will learn how consumer rights law affects everyone.

CD-ROM (Win, PowerPoint Presentation (42 slides))

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DESIGNING RADIO ADS

This presentation will provide a general background of the traditional advertising medium, radio. It gives the details necessary for students to learn how to purchase and schedule a radio advertisement, and provides them with effective design techniques.

CD-ROM (Win, PowerPoint Presentation (44 slides))

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DETERMINING SALES QUOTAS

Determining sales quotas is an important function for businesses to perform so salespeople have a goal to work towards and exceed. This presentation discusses how to set sales quotas, then measure individual performance based on them. Various methods are discussed with examples of each. The presentation also analyzes how to set quotas based on past sales and competition.

CD-ROM (Win, PowerPoint Presentation (59 slides))

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DEVELOPING DIRECT MAIL PIECES

This presentation is designed to provide general information and the background of direct mailing. Specifically, it describes the benefits and advantages associated with using direct mailing as an advertising medium. It provides the general resources that are needed to create a mailing, and most importantly, students will obtain a full understanding of the steps necessary to making the most out of this form of advertising.

CD-ROM (Win, PowerPoint Presentation (43 slides))

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FUNDAMENTALS OF RADIO BROADCASTING

Radio scripts, "on-air" broadcasting techniques, editing and media outlets are all discussed in this presentation. Students will not only explore the history and impact of the radio industry, but will discover the essential elements of an effective radio show and live broadcast. The difference between AM, FM, XM and Sirius radio signals are also explained.

CD-ROM (Win, PowerPoint Presentation (61 slides))

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FUNDAMENTALS OF TELEVISION BROADCASTING

Take part in this exciting and modern approach to television broadcasting. Discover the history, trivia and strategies behind the world's largest media outlet. Examine the creative production and camera techniques used to produce a news or film-based broadcast. Distinguish between analog, digital, cable and satellite programming while examining the role of script writing, special effects, sound and technology in successful programming. Learn how you too can be part of the television industry.

CD-ROM (Win, PowerPoint Presentation (94 slides))

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INTRODUCTION TO RETAILING

Retail sales is one of the largest areas involved in consumer shopping. This presentation explores different aspects involved in retailing and how the economic traits of supply and demand have an impact. A differentiation between retailers, wholesalers and producers is also analyzed.

CD-ROM (Win, PowerPoint Presentation (49 slides))

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OVERCOMING CUSTOMER OBJECTIONS

Businesses depend on sales to generate profits for their company. Customer objections to buying a company's products or services can significantly decrease sales, and in turn the profits of a business. This presentation discusses the importance of effectively handling customer objections and trying to turn them around into sales. Various methods are discussed in detail with examples of each. The presentation also explains how the sales process incorporates the handling of customer objections right before closing the sale.

CD-ROM (Win, PowerPoint Presentation (49 slides))

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PILLARS OF MARKETING

This DVD presents seven pillars of marketing: distribution, financing, marketing-information management, pricing, product/service management, promotion and selling. Students will learn the concepts and processes involved in distributing and the financial aspects affecting business decisions. The DVD explains how to gather information in order to disseminate information in business decisions and teaches the concepts and strategies affecting price, as well as explains how to satisfy customer's perceptions of value. In addition, the DVD teaches how to maintain and manage a product/service based on the market. Information regarding the communication of information for an intended use is explained. Students will learn how to determine a client's wants and needs, as well as how to respond to these wants and needs.

DVD / 87 minutes

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PROMOTIONAL MIX

It is very important for customers to understand the functionality and benefits a company's products and services can provide. The promotional mix helps businesses communicate these aspects to customers in an effective way. This presentation discusses how important the role of the promotional mix is in the overall efficiency, effectiveness and success of a company. Examples of different techniques are given, and how they can vary depending on company and product type.

CD-ROM (Win, PowerPoint Presentation (51 slides))

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ROLE OF WHOLESALERS, THE

Many products we use on a daily basis are distributed through wholesale. This presentation provides information as to why wholesale distribution is more beneficial to a business owner as well as the common consumer. The differences between wholesalers, producers and retailers are also covered. In order to reinforce the concept and relate the idea to students' lives, common products and companies are used as examples.

CD-ROM (Win, PowerPoint Presentation (35 slides))

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SALES FINANCE

Sales financing can be a complex process that involves figuring out payments with interest rates applied. This presentation discusses the various techniques used to finance a sale. Several examples are given with a thorough explanation of each. The presentation also goes into the basics of loans and how financing differs with each type of loan.

CD-ROM (Win, PowerPoint Presentation (35 slides))

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SALES FOLLOW UP

The sales process contains many different components that are vital to a successful sale. The follow-up step is very important in building and maintaining relationships with clients. This presentation discusses several methods for following up after a sale, and gives examples for each. The sales process is also broken down and analyzed piece by piece.

CD-ROM (Win, PowerPoint Presentation (39 slides))

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SALES FORCE CREATION & MAINTENANCE

Sales teams are an important asset to businesses across the world. This presentation discusses both inside and business-to-business sales forces and their main functions. In addition, discussions are presented on how to effectively and efficiently create a sales team, then proceed with organizing and training. The presentation talks about the key factors of maintaining a sales force and keeping everyone on track.

CD-ROM (Win, PowerPoint Presentation (47 slides))

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SALES TRANSACTIONS

Sales transactions are the power behind generating sales for a company. The transaction process is an important concept for businesses and customers to thoroughly understand. This presentation discusses the process along with explanations of various methods and examples of each. The presentation also goes into detail about different types of transactions, when they are used and why.

CD-ROM (Win, PowerPoint Presentation (41 slides))

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STOCK HANDLING & INVENTORY CONTROL

Two of the most overlooked aspects in retail management are stock handling and inventory control. In this presentation, students will realize these are two very important factors which help determine a store's profits and losses. The specific roles and responsibilities placed upon stockers and those taking inventory are also discussed.

CD-ROM (Win, PowerPoint Presentation (46 slides))

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SUGGESTION SELLING

The main goal of a company is to increase their overall profits by implementing a business strategy. If carried out effectively, suggestion selling can assist in reaching this goal. The presentation discusses the importance of suggestion selling as a function of the sales process. Various examples are given accompanied by detailed descriptions. The presentation also examines the advantages and possible disadvantages of using this concept in a business.

CD-ROM (Win, PowerPoint Presentation (38 slides))

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TYPES OF RETAIL OUTLETS

Retail outlets play an important role when it comes to affordable shopping. This presentation contrasts different types of retail outlets and examines each one's benefits. The consumer's concerns are described as well as the producer's, and the presentation discusses the impact a retail outlet has on its competitors.

CD-ROM (Win, PowerPoint Presentation (29 slides))

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VENDORS, BUYERS & MERCHANDISERS

Merchandising breaks down into many different methods and relationships among several individual roles within a business. This presentation discusses how vendors, buyers and merchandisers are related, and the importance of all three positions. Responsibilities of each role and how they interconnect with one another are examined. Various promotional techniques and the effects they have on business success are also covered.

CD-ROM (Win, PowerPoint Presentation (51 slides))

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