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Content

Mass Communication


Mass Communication



TVTV: VIDEO REVOLUTIONARIES

Director: Paul Goldsmith

Featuring Bill Murray, Hunter Thompson, Steven Spielberg, Lynn Swan, Goldie Hawn, Abbie Hoffman, Lily Tomlin and more, "TVTV: Video Revolutionaries" is a documentary about Top Value Television (TVTV), a band of merry video makers who, from 1972 to 1977, took the then brand-new portable video camera and went out to document the world. In those days, there were only three TV networks, using giant studio cameras, and no one had ever seen a portable camera stuck in their face, let alone one held by what Newsweek called "braless, blue-jeaned video freaks." Because the technology was so new, there were no rules about how to use it or what to make. So the "freaks" used it to make format-bending satirical shows about whatever interested them - from the 1972 Republican Convention to an award-winning expose of a 15-year-old jet-set guru named Guru Maharaj Ji, called "Lord of the Universe" to capturing the Steelers and Cowboys partying hard the night before Super Bowl X.

Directed by TVTV alum Paul Goldsmith, the film is like opening a treasure chest into the 1970s, filled with cultural and political events hosted by now-famous characters who were then just beginning their climb to iconic.


DVD / 2018 / 82 minutes

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ACORN AND THE FIRESTORM

Director: Reuben Atlas, Sam Pollard

If you were impoverished and politically voiceless, ACORN hoped to change your mind. For 40 years, the community-organizing group sought to empower marginalized communities. Its critics, though, believed ACORN exemplified everything wrong with liberal ideals.

Fueled by a YouTube video made by two young conservatives who posed as pimp and prostitute in a sting, ACORN's very existence would be challenged. ACORN and the Firestorm goes beyond the 24-hour news cycle and cuts to the heart of the great political divide.


DVD / 2017 / 84 minutes

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NOW HE'S OUT IN PUBLIC AND EVERYONE CAN SEE

By Natalie Bookchin

A riveting polyphonic documentary, NOW HE'S OUT IN PUBLIC AND EVERYONE CAN SEE presents a fractured narrative about an unnamed man whose racial identity is continually redrawn and contested by clusters of impassioned narrators. This intricately-edited and deeply political essay film by artist Natalie Bookchin is composed of fragments of found online video diaries made in the early days of the Obama era, a period many believed would be "post-racial" but instead ushered in a new era of racial discord.

NOW HE'S OUT IN PUBLIC AND EVERYONE CAN SEE explores this new landscape, one where mass media is transformed into social media and where cascades of disinformation, rumors, and insinuations spread across global electronic networks. Newly adapted for the cinema by the artist based on her own multi-screen gallery installation that was exhibited at The Museum of Modern Art, Los Angeles Contemporary Exhibitions and other museums, NOW HE'S OUT illustrates the way that, as truths and falsehoods become nearly impossible to distinguish, reality is splintered and recast through a myriad of interpretations and retellings.


DVD (Color, Closed Captioned) / 2017 / 24 minutes

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VISUAL COMMUNICATION: APPLIED MEDIA AESTHETICS

With Herb Zettl

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Herb Zettl, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Zettl addresses and provides insight into visual communication from his own perspective.


DVD / 2017 / 25 minutes

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VISUAL COMMUNICATION: IMAGES OF ADVERTISING AND PROPAGANDA

With Paul Messaris

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Paul Messaris, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Messaris addresses and provides insight into visual communication from his own perspective.


DVD / 2017 / 25 minutes

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VISUAL COMMUNICATION: MEDIA ETHICS AND JOURNALISM

With Paul Martin Lester

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Paul Martin Lester, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Lester addresses and provides insight into visual communication from his own perspective.


DVD / 2017 / 25 minutes

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VISUAL COMMUNICATION: VISUAL ANALYSIS OF PRESIDENTIAL DEBATES

With Robert Tiemens

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

Features a one-on-one interview with Robert Tiemens, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Tiemens addresses and provides insight into visual communication from his own perspective.


DVD / 2017 / 20 minutes

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ALL GOVERNMENTS LIE: TRUTH, DECEPTION, AND THE SPIRIT OF I.F. STONE

Director: Fred Peabody

Independent journalists like Amy Goodman, Glenn Greenwald, Jeremy Scahill, and Matt Taibbi are changing the face of journalism, providing investigative, adversarial alternatives to mainstream, corporate news outlets. Our cameras follow as they expose government and corporate deception - just as the ground-breaking independent journalist I.F. Stone did decades ago.


DVD / 2016 / 91 minutes

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TV FAMILY: BEHIND THE SCENES OF THE FIRST REALITY TELEVISION PROGRAM

In 1960, NBC aired what some consider to be the first "reality television" show in American broadcast history. Hosted by Jane Wyatt of Father Knows Best fame, and billing itself as a "new kind of visual reporting," it was called Story of a Family, and it purported to document the day-to-day lives of the 10-member Robertson family of Amarillo, Texas. While the show has since faded from public memory, media scholars and television historians now recognize its significance as a precursor to the unscripted television programming that dominates American television today. In TV Family, filmmaker Ethan Thompson draws on the recollections of several of the children featured in the show to offer a fascinating behind-the-scenes account of the making of Story of a Family. Weaving personal anecdotes from the Robertsons with commentary from TV historians and cultural critics, Thompson tells the story of how the show's producers carefully choreographed the way they wanted the family to appear to the American public -- all in the name of authenticity. The result is an eye-opening look at one of the television industry's earliest attempts to shape the "reality" of family life in commercially viable ways. Ideal for courses that look at media culture, commercial television, communication, documentary, and television history.

DVD (With English Subtitles) / 2015 / 56 minutes

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ADVERTISING IN THE DIGITAL AGE

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including:
  • Traditional Techniques: Review of tried and true advertising techniques.
  • New Media, New Techniques: Advertising is a mix of new and old, and sometimes anything goes.
  • Be in Control: Match your privacy settings to your own privacy standards.

    DVD (Closed Captioned) / 2012 / (Grades 7-Adult) / 22 minutes

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    DIGITAL BLACKOUT - DISENGAGING FROM SOCIAL MEDIA (FOR AWHILE)

    The Digital Blackout tells the story of a high school that conducted a "Social Experiment." They challenged their student body (and faculty) to put away the Facebook and Twitter, the text and instant messaging, and record their experience.
    The Digital Blackout is eye opening. It highlights, among
    other things:
  • The astounding amount of time that we routinely devote to online social networks
  • The face-to-face experiences and real friendships that the internet has maybe devalued
  • The stress brought on by our over-connectedness
  • And (yes!) the many benefits of our digitally inter-connected world that one rightly misses during a Blackout.

  • The Digital Blackout also includes the latest research on the effects of multitasking and social networking from acclaimed Stanford Professor Clifford Nass. In the excerpt below, Nass explains the importance of face-to-face relationships and the impact they have in developing one's emotional intelligence.

    The Digital Blackout is equal parts intriguing documentary, motivation for a fun challenge, and fascinating social experiment for the 21st century.


    DVD / 2012 / 20 minutes

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    RADIO UNNAMEABLE

    Director: Jessica Wolfson, Paul Lovelace

    Legendary radio personality Bob Fass revolutionized the FM airwaves in the 1960s and '70s with his free-form program Radio Unnameable, a cultural hub for music, politics, and audience engagement.

    For nearly 50 years, he has been heard at midnight on New York City listener-sponsored station WBAI, utilizing the airwaves for mobilization long before today's innovations in social media. Drawing from Fass's extraordinary personal archive of audio recordings, including interviews with Allen Ginsberg and Abbie Hoffman, and performances by Bob Dylan, Arlo Guthrie, and Carly Simon, Radio Unnameable celebrates the profoundly influential career of one of radio's unsung heroes.


    DVD (Region 1, Color) / 2012 / 87 minutes

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    BATTLE FOR THE ARAB VIEWER, THE

    By Nordin Lasfar

    In early 2011, people around the world tuned into Al Jazeera to watch the Egyptian revolution in real time. Meanwhile, rival broadcaster Al Arabiya was also offering near continuous coverage, with cameras on a balcony overlooking the 6th October Bridge, where protesters and police clashed.

    How was the content of those broadcasts - and the networks' subsequent coverage - influenced by their political allegiances?

    Featuring interviews with current and former journalists from both networks, and analysis from independent pundits, The Battle for the Arab Viewer highlights the philosophical differences between the two pan-Arab networks.

    Al Jazeera was created by the Emir of Qatar after he deposed his father in a coup. The station typically champions the poor and social movements - such as the Muslim Brotherhood - that are hostile to the Saudi regime. The station has grown highly influential. In the film, a passerby stops Al Jazeera's chief Cairo correspondent on the street to thank him and the government of Qatar for supporting the anti-Mubarak forces, saying the network is "90%" responsible for the revolution.

    With Al Jazeera supporting elements hostile to Saudi Arabia, the Saudis set up their own network as a counterpoint: the more conservative Al Arabiya, owned by a close friend of the royal family.

    While The Battle for the Arab Viewer offers insight and analysis, it also shows how the battle between the two networks plays out on the ground in Cairo. We go behind the scenes with Al Arabiya journalist Randa Abul Azm and Al Jazeera's Abdelfattah Fayed as they follow stories, break news, and cover events such as Hosni Mubarak's trial. (Azm is allowed into the courtroom, but Fayed is not.)

    Azm and Fayed each mirror their networks' respective demographics. Al Arabiya appeals to well-off, middle-class viewers who value security and stability. Enter Amz, who lives in a building built by her engineer father, on a street named for her grandfather. Fayed, representing the network that purports to stand for the downtrodden, shows us a photo of his father, who worked in agriculture.

    Both deny that their work is influenced by the political agendas of their networks' owners. But former employees of both networks tell a different story. Particularly striking is the case of Hafez al Mirazi, who was taken off Al Arabiya's airwaves after promising to put Saudi Arabia under the microscope on his show.

    Media bias is nothing new - as Mirazi says, viewers of Fox News and MSNBC each know what they are going to get. What is different in the Arab world is that the networks are directly owned by states. He says, "They keep shifting according to the countries they are sponsored by, and that affects the stories their citizens get on a daily basis."

    Ultimately, the problem may resolve itself. As democracy spreads through the region, will truly independent media follow?


    DVD (Color) / 2011 / 48 minutes

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    OUR NEWSPAPER

    Directed by Eline Flipse

    After journalist Andrey Schkolni leaves his job at The Leninist, the state-supported and state-censored regional paper in Uljanovsk, Russia, he and his wife, Marina, decide to start their own newspaper. The couple takes on local apathy, isolationism, criticism, and ridicule; they are determined to serve the local population, located over 550 miles from Moscow in a largely rural, often snowbound area. Week after week, everything from writing and researching the articles to designing the layout takes place in their small home. They even work to distribute the paper which they name Our Newspaper with their tiny family car.

    Slowly Andrey's doggedly reported local news and Marina's horoscopes and home remedies begin to catch on. When Our Newspaper's circulation and size climbs to 7,000 weekly readers and eight pages, it begins to pose real competition to the four-page Leninist. Finally, the isolated population can read their own news: instead of "articles" about far-off cities, golden harvests, and unrealizable state projects, Our Newspaper reports on an impoverished village without running water for three months and profiles a courageous local doctor who makes house calls her bicycle despite freezing temperatures.

    Andrey and Marina's light-hearted local news gathering quickly gathers gravity, however until it eventually puts its creators in danger. The issues facing the once prosperous but now economically depressed region are very serious. Despite his best efforts to protect himself and his wife, Andrey's reporting begins to implicate corrupt local corporations and political officials and raise thorny questions of journalistic and business ethics.

    Juxtaposing small, personal stories against the background of contemporary Russian history, OUR NEWSPAPER creates a portrait of personal integrity and bravery under increasingly desperate circumstances. The award-winning Dutch director Eline Flipse (Broken Silence, Albanian Stories) paints subtle portraits of her film's powerful personalities with warmth, humor and complexity that will stay with you long after the film ends; it is an unforgettable illustration of modern Russia and the vital role of journalism in an emerging democracy.


    DVD (Color) / 2011 / 58 minutes

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    SPORTS REPORTING FOR TELEVISION & RADIO

    Take students into the Broadcast Booth, Production Trailer & on the field, for a realistic, close-up look at the work done by reporters, play-by-play announcers, sports anchors & sports broadcast producers.

    This program is designed for students who want careers in sports announcing, sports journalism or for those who want to work as a Media Relations specialist for a college or professional team.

    Students go into broadcast booths and newsrooms for an inside look at what it takes to begin a career as a play-by-play announcer, color commentator, or sports journalist. Students will learn from broadcast veterans who are announcers for major league, professional teams as they share their valuable insights and experience.

    Working for a Pro Team: Imagine a sportscast without athlete and coach interviews. Access to the athletes and coaches is a central part of any sports broadcast. Who provides the broadcasters and journalists all the statistics and access to the athletes? It is part of the work done by the Media Relations specialists for professional teams. Learn how to get one of these coveted jobs from Abby Tomlin, a Media Relations Specialist with the Texas Rangers. Abby talks about her duties on game day and the skills needed to work for a pro team.

    Baseball Play-By-Play: Go behind the microphone and into the broadcast booth for the Oakland A's radio network. Veteran announcer Ken Korach gives students a glimpse at what it's like to stay on top of the action for the radio audience. Ken provides important tips for any student who wants a career as a play-by-play announcer and discusses the importance of versatility, a good vocabulary and strong work ethic.

    Spanish Baseball Play-By-Play En Espanol: Veteran play-by-play announcer Amaury Pi Gonzalez has seen first hand the dramatic growth in Spanish language sports broadcasting. The overwhelming majority of pro teams in major sports leagues have a Spanish language broadcast. The Spanish language newscast is the highest rated in some television and radio media markets. Amaury discusses the importance of developing or strengthening Spanish and other language skills. With one-third of MLB players from Latin America and a growing NBA presence of European players, it is more important than ever for sports journalists to have at least an understanding of multiple cultures and languages.

    One Man Band Reporter: Follow sports journalist Eric Hodge as he reports on a story for the evening sportscast. Eric is a "one-man band"; he reports, shoots, edits and writes his reports every day. The one-man band is a staple of small market electronic media and is increasingly being seen in larger television markets. Learn the "ins & outs" from Eric as he makes his way towards the evening deadline & delivers his finished package.

    How to Get Hired-Tips from the News Director: Watch as Trisha Coder, a News Director from an entry-level television station evaluates video resume clips from several hundred applicants. Trisha provides valuable tips on what will make your video stand out from the rest. This section is essential for students who are producing the "all important" resume video.


    DVD / 2010 / (Grades 9-Adult) / 30 minutes

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    MEDIA RESEARCHERS: CULTURAL STUDIES & THE SCHOLARSHIP OF JOURNALISM

    By Cindy Lont and Susan Kehoe
    With James W. Carey

    James W. Carey, cultural historian, communication scholar, theorist, writer and teacher of journalists, discusses Cultural Studies and the scholarship of journalism.


    DVD / 2008 / (Grades 9-Adult) / 19 minutes

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    MEDIA RESEARCHERS: DEVELOPMENT COMMUNICATION & COMMUNICATION TECHNOLOGY

    By Cindy Lont and Susan Kehoe
    With Everett M. Rogers

    Everett M. Rogers, communication scholar, theorist, writer, and teacher discusses his research in the field of development communication, diffusion of innovations and communication technology.


    DVD / 2008 / 48 minutes

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    MEDIA RESEARCHERS: POLITICAL COMMUNICATION & MASS COMMUNICATION

    By Cindy Lont and Susan Kehoe
    With Steven H. Chaffee

    Steven H. Chaffee, communication scholar, theorist, historian, methodologist, and teacher, discusses his work in political communication and mass communication effects research.


    DVD / 2008 / 23 minutes

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    MEDIA RESEARCHERS: VIOLENCE & TELEVISION

    By Cindy Lont and Susan Kehoe
    With George Gerbner

    George Gerbner, communication scholar, theorist, teacher, poet, and the founder of cultivation theory, discusses his work which influenced four decades of research on violence and television.


    DVD / 2008 / 25 minutes

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    HOW RATINGS WORK - AUDIENCE FEEDBACK SYSTEMS

    Unravel the mystery, science and art of ratings for TV, Radio and the Internet. This program is a valuable instructional aide for mass communications and media instructors. Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.

    DVD / 2007 / (Grades 9-Adult) / 30 minutes

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    MAGIC RADIO

    By Stephanie Barbey & Luc Peter

    In Niger, where more than 80% of the population is illiterate, radio is the main means of mass communication. Simple yet reliable, the radio is everywhere, in the streets, homes and the bush.

    It entertains, educates, informs and helps provide a check on power. Today, through the radio waves, the citizens of Niger seize the microphone and taste democracy.

    It's an FM revolution.


    DVD (Color, With English Subtitles) / 2007 / 54 minutes

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    MASS COMMUNICATION CABLE TELEVISION: HOW IT WORKS

    Excellent for use in broadcast courses.

    This program shows you why and how cable television was started, reviewing the Head Ed, Distributing system and House Drop while exploring some of the major operations. From a "community antenna" project serving only remote areas in the 1940's to the country's largest private construction program passing nearly one hundred million homes today, cable television is a powerful media source.


    DVD / 2006 / (Grades 9-Adult) / 30 minutes

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    MASS COMMUNICATION: HOW TELEVISION RATINGS WORK

    Discover what those television ratings really mean.

    Television programming including news, sports and entertainment is driven by RATINGS. In this video, students will discover how ratings are determined by using randomly selected households across America.

    This program shows how sampling takes place and how homes are selected to participate. Using people meters, see how rating companies know who is watching a particular program and how ratings drive the radio and television industry. This video will help clear up the confusion on what those television ratings really mean.


    DVD / 2006 / (Grades 9-Adult) / 20 minutes

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    WOMEN'S REPRESENTATION IN THE MEDIA: CONTENT, CAREERS AND CRITICISM

    "Women and Media" is a fast moving program with visuals of past and present media and interviews with Dr. Maurine Beasley, Sheila Gibbons and Junior Bridge, all foundational scholars in the field of women and media. The program focuses on four areas: the reclaimed history of women who created media, the media portrayal of women, women's inclusion in the media workforce and how men perceive media differently than women which affects what we read, see and hear from the media. "Women and Media" is a perfect introduction to Women, Minorities and Media Courses or a section on media in a Women's studies course.

    DVD / 2006 / 45 minutes

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    HOLLYWOOD INSIDE OUT: THE MUSIC INDUSTRY

    Featured Interviews Include: Billy Steinberg - Songwriter, credits include: "Like A Virgin" for Madonna, "True Colors," for Cyndi Lauper, "Falling Into You" for Celine Dion. Tony Berg - A&R at Geffen Records. John Boylan - Producer, Carly Simon, Linda Ronstadt. Judy Stakee - V.P. Creative Services at Warner/Chappell Music, Acts: Sheryl Crow, Jewel. Jeff Jampol - President of Jampol Artist Management, Acts: Tal Bachman, Dimestore Hoods, Lidsville.

    The business and creative aspects of the music industry are fully examined in this detailed instructional video. Includes interviews with top songwriters, artists and record company executives sharing their experiences on the hit making process. This program also explores the issues of artist development, packaging, marketing and distribution.


    DVD / 2004 / (Grades 9-Adult) / 40 minutes

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    HOLLYWOOD INSIDE OUT: THE TV INDUSTRY

    Featured Interviews Include: Pamela Fryman - Director "Fraiser," "Suddenly Susan." Tammara Billik - Casting Director of "Ellen," "Married with Children." Michael Brandman - Producer "Last Stand At Saber River," "The Heidi Chronicles." Jeff Richman - Writer "Fraiser," "Wings." Besty Newman - V.P. Program Development For Turner Network TV Justin Falvey & Darrly Frank - Executives, Dreamworks Television

    A fast paced, comprehensive look at how network sitcoms and dramatic series are made. Shot on the set and behind-the-scenes, this video features many of television's top producers, writers and craftspeople, sharing their insights on the creative process. All phases of the production process are covered, from concept and casting to shooting and final post-production.


    DVD / 2004 / (Grades 9-Adult) / 40 minutes

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    MEDIA LITERACY: CREATING MEDIA

    Most students have little experience creating media and assume creating media is an easy process. For newspapers, you collect some information, write a story, type it out and lay it out. With a computer, how hard can that be? Part of the intrigue of media creation is it looks so easy. This program takes students on location to a behind-the-scenes look at a radio station, television news show, a regional newspaper and a national on-line newspaper to see how media is created in a top media market.

    DVD / 2004 / 16 minutes

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    MEDIA LITERACY: ETHICS

    This program focuses on those who work as media professionals whether they are public relations specialists, journalists, photojournalists, advertising executives, newspaper editors or camera operators. In the media it's not just about what we say but what we show and how we show it. Visuals, whether they are video, photos, or how we put together photos and words, often have more impact and more credibility than words alone. This program includes interviews with journalists from the Washington Post and USA Today.com who talk about ethical standards at both print and on-line newspapers.

    DVD / 2004 / 31 minutes

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    MEDIA LITERACY: THE AUDIENCE

    Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU " the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. This program examines the concepts of demographics, psychographics, how ratings affect media, targeting and on-line advertising.

    DVD / 2004 / 24 minutes

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    TELEVISION UNDER THE SWASTIKA

    Director: Michael Kloft

    Legend has it that the triumphal march of television began in the United States in the 1950s but in reality its origins hark back much further. Nazi leaders, determined to beat Great Britain and the U.S. to be the world's first television broadcaster, began Greater German Television in March 1935. German viewers enjoyed their TV broadcasts until September 1944, as Allied troops closed in.

    Making use of 285 reels of film discovered in the catacombs of the Berlin Federal Film Archive, TV UNDER THE SWASTIKA is a fascinating look at the world's first television broadcast network. It explores both the technology behind this new medium, and the programming the Nazis chose to put on it. Interviews with high-ranking Nazis as well as "ordinary" people on the street, cooking shows, sporting events, cabaret acts and teleplays are some of the stunning finds seen here - all of it propaganda, but some of it quite entertaining.

    A rare and intriguing look into the Third Reich, TV UNDER THE SWASTIKA is required viewing for anyone interested in the history of television, the intersection of media and propaganda, and the inside story of Nazi Germany.


    DVD (With English Subtitles) / 1999 / 52 minutes

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    HUMAN COMMUNICATION: MASS COMMUNICATION

    Mass communication has three functions to inform, entertain and sell and these functions are examined as the hosts explore the manipulation of truth. They focus on the differences between the mass media and other types of communication with regard to intimacy and feedback, and comment on the potential of the internet to redefine these concepts within a mass communication medium.

    Students learn about the influence of the media as it attempts to dictate "what deserves our attention" and the varying theories about "reality and the media", while becoming better critical consumers of mass media. They also learn about audience response mechanisms such as selective attention, perception and recall.


    DVD (Closed Captioned) / 1998 / (Secondary / College) / 30 minutes

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    MEDIA WAVES - INTRODUCTION TO MASS: IMAGES IN MASS COMMUNICATION

    Studies the birth of photography, its importance to millions of amateur photographers, and several cultural issues that arise from the power of images.

    DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / 30 minutes

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    MEDIA WAVES - INTRODUCTION TO MASS: MASS COMMUNICATION IN SOCIETY

    Examines media use by individuals and society, mass communication's changing role in society, and public debates about media.

    DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / 30 minutes

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    MEDIA WAVES - INTRODUCTION TO MASS: THE HISTORY OF MASS MEDIA

    Explores the history of communication situations and processes, and shows that our current media environment is an accumulation of all forms of communication.

    DVD (Closed Captioned) / 1997 / (Grades 9-12, College, Adult) / Approx. 27 minutes

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    ADVERTISING AND THE TV COMMERCIAL, THE: THE MAKING OF THE MMM COMMERCIAL

    The first TV commercial for new FM radio station 'MMM' is historically one of the most interesting and technically brilliant pieces of visual advertising ever seen. Here viewers are introduced to the technical elements of concept development, complex animation, special visual effects and light manipulation, together with a shot-by-shot explanation of how the commercial was made.

    DVD / 1992 / (Grades 9-Adult) / 40 minutes

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    ADVERTISING AND THE TV COMMERCIAL, THE: THE NIKE TV COMMERCIAL

    Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial. Here the creative director of the advertising agency explains the thinking behind the commercial. He outlines their original brief and analyses the strategy they used to achieve the effect they wanted. This is followed by an explanation of the production of the commercial itself.

    DVD / 1992 / (Grades 9-Adult) / 33 minutes

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    ADVERTISING AND THE TV COMMERCIAL, THE: THE ROLE OF RESEARCH IN ADVERTISING

    This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.

    DVD / 1992 / (Grades 9-Adult) / 36 minutes

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    ADVERTISING AND THE TV COMMERCIAL, THE: THE ROLE OF THE ADVERTISING AGENCY

    This program features Australian-owned advertising agency Box Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients.

    DVD / 1992 / (Grades 9-Adult) / 25 minutes

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    ADVERTISING AND THE TV COMMERCIAL, THE: ADVERTISING THE HIDDEN LANGUAGE

    Dr. Philip Bell of the National Academy of Advertising shows how successful ads implicate the viewer in the completion of fantasy narratives

    DVD / 1986 / (Grades 9-Adult) / 50 minutes

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